Exclusive Interview with Tetiana Skoryna
From Sharjah’s industrial beginnings to Dubai’s digital spotlight, Tetiana Skoryna shares her journey of resilience, creativity, and living the true ‘Dubai dream.
By Hafsa Qadeer
There are some stories that define resilience, courage, and the pursuit of passion and Tetiana Skoryna’s journey is one of them. From humble beginnings in Sharjah’s industrial area to becoming a widely recognized content creator in Dubai, Tetiana embodies what she calls the “Dubai dream.” Her life is a powerful example of how hard work, adaptability, and creativity can transform not just a career, but an entire identity.
When Tetiana first arrived in Dubai, her reality was far from glamorous. She worked in a small car-parts shop in Sharjah, putting in long, challenging hours. From there, she moved into hospitality as a waiter and later found herself in the fitness industry as a trainer. Each step brought new lessons and a growing determination to push further. Together with her sister, she reached an important milestone by opening their own gym, a proud achievement for their family. Yet, deep within, Tetiana knew her journey wasn’t complete. Driven by her passion for creativity and storytelling, she took a leap of faith, shifting her focus to content creation full-time. Today, she shares her life, her experiences, and her love for Dubai with millions of people online. For Tetiana, this transformation is proof of the Dubai dream, where perseverance and belief can take you from “zero to hero.”
Over more than a decade in the UAE, the city has shaped not only Tetiana’s career but also her character. Living in Dubai’s multicultural environment has taught her openness, adaptability, and respect for people from every corner of the world. She explains that this diversity has made her content more universal designed to connect with audiences across cultures, languages, and traditions. By creating content that reflects the shared human experience, Tetiana has not only become a better creator but also a more empathetic person.
For Tetiana, everyday details of life in Dubai hold powerful meaning. Observing how people respect shared spaces, follow etiquette on the metro, and value harmony in public life has deeply influenced her. She incorporates these lessons into her videos, not as rules, but as reflections of respect and consideration. This mindful approach helps newcomers appreciate the city’s lifestyle, while also showcasing the unique spirit that makes Dubai stand apart.
Her content highlights the richness of diversity not through polished brochures, but through real, everyday experiences. Whether it’s an Emirati family sharing food during Ramadan, a casual market interaction, or strangers from multiple countries bonding on the metro, Tetiana brings forward the beauty of these unscripted moments.
Diversity in Dubai, she believes, is not something you just see, it’s something you live daily. This cultural blend has reshaped her storytelling approach. In creating content, she constantly considers whether people from Europe, Asia, or the Middle East can relate to it. That awareness makes her narratives universal, helping her connect authentically with audiences across the globe.
Tetiana also sees her role as more than just an entertainer. She believes influencers can serve as cultural bridges, offering real glimpses of everyday life beyond stereotypes. The greatest reward for her is hearing from followers who say her videos gave them the confidence to move to Dubai, because through her content, they already feel at home.
Looking ahead, Tetiana is inspired by the way the UAE is blending tradition with innovation. She admires how Emirati heritage is preserved while also evolving to resonate with younger generations in fields such as fashion, food, and architecture. For her, this balance between honoring roots and embracing the future is what makes Dubai so extraordinary, and it’s a narrative she is passionate about sharing with the world.
Tetiana Skoryna’s story is not simply about personal success, it’s about growth, gratitude, and connection. From her first job in a small shop to inspiring millions through digital storytelling, her path reflects the possibilities that Dubai offers to dreamers who dare to work hard. In every video, every story, and every message she shares, Tetiana captures the essence of the city: a place where diversity thrives, respect shapes daily life, and ambition finds its wings.
In her own words, “living the Dubai dream” means more than building a career, it means growing into the best version of yourself, while inviting the world to share in that journey.