From Riyadh to the World New Kits of Al-Hilal Celebrate Saudi Heritage with Puma
By Alhanouf Mohammed Alrowaili
Al-Hilal Saudi Club Shines in a New Look Inspired by the Authentic Najdi Heritage of the Kingdom of Saudi Arabia. PUMA Middle East has officially launched Al-Hilal Saudi Club’s official kits for the 2025/26 season (home and away), celebrating a shared legacy of victories, passion, and pride in Saudi identity, history, and tradition.
The kits have been meticulously designed with intricate details to honor the Kingdom’s rich heritage, reflecting the unique spirit of Al-Hilal Football Club, the most successful club in both Asia and Saudi Arabia, with 70 titles to its name. This is a testament to the club’s long-standing legacy and strength on the pitch since its founding in 1957. These carefully crafted kits are inspired by Al-Hilal’s storied history filled with triumphs and undying passion, as well as the diverse geography and cultural heritage of Saudi Arabia. Each piece reflects the distinctive essence of Al-Hilal, the leader of Asian clubs and the most decorated team in the Kingdom.
The club recently completed a remarkable journey in the Club World Cup with standout performances, reaching the quarterfinals of the tournament’s largest edition. The kits also symbolize Al-Hilal’s deep connection with its loyal fanbase, known as Al-Quwwa or The Blue Wave. The home kit draws inspiration from the heart of Riyadh and the traditional Najdi mud architecture. It links the club’s present to its beginnings at its original headquarters, a place that remains a source of pride for the club and its fans. From those beginnings, Al-Hilal grew into a continental icon and global name, constantly working toward its strategic goals of international expansion and strengthening its global fanbase.
The away kit, on the other hand, is inspired by the moon and its poetic journey. It represents Al-Hilal’s ever-evolving path, a design that embodies the club’s name and aligns with PUMA’s storytelling-driven design philosophy. This new launch follows the massive success of the previous Al-Hilal kits worn during their impressive participation in the FIFA Club World Cup 2025. The kits ranked among the best-selling products in PUMA stores worldwide, achieving record-breaking numbers that paralleled the team’s remarkable performance on the field. Al-Hilal has always been and will continue to be a strong national symbol, competing at the highest levels and proving its worth time and again.
The club has long been a symbol for the people of Saudi Arabia and has now become a global emblem for millions of fans around the world. For his part, Al-Hilal Club’s CEO, Steve Calzada, expressed pride in the continued collaboration with PUMA, stating: “Our work with PUMA in designing the kits allows us to share our history and heritage on a global scale. The Club World Cup was a clear example beyond the results where we represented the Kingdom with kits that achieved unprecedented success. “We hope these new kits will receive the same warm welcome from our incredible fans.”
Johan Kuhlo, General Manager of PUMA Middle East, added: “As pioneers in Asia, we take pride in our global growth while staying rooted in our origins. “Our partnership with Al-Hilal enables us to tell authentic Saudi stories through design bringing together sports and culture on the global stage.” Al-Hilal’s 2025/26 season kits (home and away) will be available at PUMA stores, on PUMA.com, in the club’s official stores, Blue Store, and with selected official partners across the region.