Jane Stevens

The Rise of the Time Economy, From a Commodity to a Tradable Asset

The Rise of the “Time Economy” From a Commodity to a Tradable Asset By Jane Stevens Time is the great equalizer. Whether you are a billionaire CEO, a nurse working a night shift, or a student pulling an all-nighter, every human being gets exactly 24 hours in a day, no more and no less. For centuries, this fact has structured how we work, live, and measure productivity. But in today’s hyper-connected and technology-driven world, this age-old framework is shifting. No longer just a finite resource to manage, time is transforming into something far more complex, a measurable, monetizable, and even tradable asset. Welcome to the rise of the Time Economy, an emerging paradigm that could redefine how we value work, leisure, and human potential. From Clock-In to Value Creation The industrial era introduced the time-for-money model, where the longer you worked, the more you earned. This was the world of factory shifts, billable hours, and the 9-to-5 routine, where productivity was measured by the clock, not by results. That system built modern capitalism but now feels increasingly obsolete. Automation and artificial intelligence have unshackled productivity from human labor hours. A machine can produce in seconds what a worker once took days to accomplish. Today, value is less about time spent and more about outcomes achieved. A dentist is paid for delivering a healthy smile, not the 30 minutes spent cleaning teeth. A corporate lawyer is valued for a watertight contract, not the hours logged drafting it. This distinction underpins what many experts call the value economy, where compensation aligns with results rather than with clock time. The growth of freelancing, gig work, and project-based contracts all highlight this shift. “We are witnessing a separation of ‘time worked’ from ‘value created.’ It is no longer about labor hours, it is about knowledge, creativity, and leverage.” Time as a Tradable Asset What makes the emerging time economy so radical is that time itself is becoming tradable, almost like a currency. Blockchain technology has enabled new experiments in tokenization, with startups exploring the concept of “time tokens.” Imagine a developer offering ten hours of coding as a digital token, which could then be purchased, traded, and redeemed. This creates a liquid market for specialized human capital, bypassing traditional corporate gatekeeping. Gig platforms epitomize this same principle, with ride-hailing drivers, delivery workers, and freelancers selling small increments of their time. By breaking time into smaller tradable units, individuals become entrepreneurs of their own hours, piecing together income streams from multiple sources. In the Arab world, particularly in the UAE, this trend is highly visible. Platforms such as Nabbesh and Ureed have become pioneers in the freelance marketplace, helping writers, developers, designers, and translators sell their time and expertise flexibly. These digital marketplaces connect talent from across the MENA region with businesses seeking specialized skills, often on a project-by-project basis. Delivery platforms are another vivid example. Companies like Talabat, Careem NOW, Zomato UAE, and Deliveroo thrive on the micro-transaction model. Riders earn by the minute or hour, monetizing short bursts of labor while giving customers back time they would otherwise spend shopping or cooking. Talabat alone employs tens of thousands of riders across the GCC and processes millions of transactions every month, effectively turning convenience into one of the most valuable currencies of the modern Middle Eastern city. Meanwhile, the Careem story has become emblematic of how regional innovation reshaped the time economy. Launched in 2012 as a ride-hailing platform, Careem quickly grew into a “super app,” adding food delivery, digital payments, and courier services. By 2019, Uber acquired Careem for 3.1 billion dollars, marking one of the largest tech exits in the Middle East. At its core, Careem was not simply a transport company, it was a time-optimization platform, helping millions reclaim hours otherwise lost in commuting and errands. Global and Regional Perspectives The time economy is not a regional trend but a global phenomenon. Experts across industries are weighing in on its implications. Greg McKeown, author of Essentialism, emphasizes that the future of productivity is not in managing time but in how we direct our energy. He explains that the key question is not whether we have time for a task, but whether it is the best use of our attention and creativity. In the world of finance, time is equated with risk. The U.S. shift from a two-day to a one-day settlement cycle is an acknowledgment that shorter time frames reduce volatility. SEC Chair Gary Gensler summarized it by saying, “Time is money and time is risk.” BlackRock’s Larry Fink has gone further, stressing that companies must view time as capital to be invested wisely in innovation and strategy. From a social perspective, the paradox is striking. Sociologist Judy Wajcman has written extensively about how technology, while designed to save time, often leaves people feeling more rushed. A recent Gallup poll found nearly half of American workers report feeling burned out very often or always. Wajcman suggests that convenience technologies encourage us to cram more into our days, often eliminating the very leisure they promised to create. The Gulf is responding in its own way. The UAE introduced new labor laws in 2022 to support flexible, part-time, and remote working arrangements. Dubai’s Virtual Work Program allows international professionals to relocate to the emirate while working remotely for overseas employers, turning time and geography into borderless assets. Saudi Arabia, through Vision 2030, is actively promoting gig and freelance platforms as tools for youth empowerment, while Bahrain is becoming a hub for fintech startups that help individuals manage their time and money more effectively. “Time-saving technologies often create pressure to do even more, erasing the very leisure they promise to deliver.” A Data-Driven Look at Time The numbers underscore the transformation. The global gig economy, valued at 402 billion dollars in 2023, is expected to reach more than 1.6 trillion by 2027. That growth reflects a shift where individual time and skills are monetized in increasingly smaller and flexible chunks. At the same

Powering Tomorrow, Lay Ren on OPPO’s AI – Driven Future in the MEA

Powering Tomorrow Lay Ren on OPPO’s AI-Driven Future in the Middle East By Jane Stevens Magnav sits down with Lay Ren, President of OPPO Middle East & Africa (MEA), to discuss how the global technology leader is not just responding to but actively shaping the digital transformation across the region. From creating a new era of effortless communication to pioneering ethical AI, Ren details OPPO’s vision of “Technology for Mankind, Kindness for the World” and its commitment to making advanced technology a universal and deeply personal part of everyday life. The Engine of Digital Transformation For OPPO, contributing to the UAE’s role as a global hub of digital innovation is central to their mission. Ren outlines a three-pronged strategy: deeply understanding local user scenarios, leveraging advanced system-level AI, and ensuring robust hardware protection. “Smartphones are not just vehicles for AI, but the very engines that drive it,” Ren explains. This vision recently materialized with the launch of the Reno14 Series in the UAE, an AI phone specifically addressing social and imaging challenges in the low-light conditions prevalent in the region’s active nightlife. Beyond personal use, OPPO is utilizing its proprietary ColorOS user interface to support the diverse professional landscape. “We are utilizing AI to translate, summarise and transcribe calls in over 20 languages across various communication platforms,” he notes, a crucial tool in a dynamic, multicultural country like the UAE. This commitment is bold: OPPO plans to bring generative AI to 100 million users in 2025, ensuring it is both sustainable and deeply relevant to Middle East customers. From Tools to Personal AI Agents Looking ahead, Ren envisions a fundamental redefinition of the human-technology relationship. The shift will move from passive-operation to active-intent collaboration, where devices evolve into personal AI agents that proactively understand user intent. “Users are not just waiting for the next big thing, they are expecting it,” Ren states. “The future of AI is about providing experiences that are truly intuitive, deeply personalized, and always up to date.” This seamless evolution is realized through ColorOS, which acts as the intelligence layer, unifying all of a user’s devices, watches, earbuds, and tablets for an invisible and continuous experience. This focus on “seamless living” is interpreted at OPPO as an effortless experience across the entire product ecosystem. Key to this is OPPO Connect, a feature enabling robust cross-device collaboration and furthering the concept of Convergence: a future where the possibilities are endless, even when the hardware isn’t. Tailoring Innovation for the Middle East OPPO is deeply committed to tailoring its innovations to the unique demands of Middle East markets. This includes focusing on specific lifestyle and environmental factors. “For the region’s active nightlife and vibrant urban landscapes, our AI Flash Imaging is specifically optimized for low-light and portrait zoom,” Ren details. Furthermore, recognizing the popularity of beaches and pools, the Reno14 Series offers Underwater 4K Videography, combined with robust IP66/68/69 protection to address common use cases involving water and dust. Beyond product features, OPPO engages in specific market actions like offering pre-order bundles and trade-in programs with trusted local retailers such as Sharaf DG, Emax, and Jumbo, all supported by content captured in real local environments. The New Era of Smart Living Ren further elaborates on how OPPO is shaping the future of everyday life, especially with the rise of smart cities and digital-first lifestyles. OPPO envisions its devices as personal-intelligence gateways and scenario connectors. Centered on a personal AI agent, the goal is to offload complexity to AI. This involves a continuous, evolving service, driven by the powerful AndesGPT engine and anchored by the privacy of the Private Computing Cloud (PCC). “ColorOS will serve as the intelligence layer, seamlessly linking watches, earbuds, tablets, and other devices for an invisible and continuous experience,” Ren explains. This goes hand-in-hand with OPPO’s long-term investment in foundational capabilities, such as communications standards and fast-charging IP. By collaborating closely with operators and ecosystem partners, OPPO is focused on bringing efficient and secure experiences into urban life across the region, making technology an always-on, enhancing presence rather than a source of friction. Bridging Divides and Upholding Ethics In a globalized society, technology has a vital role in bridging cultural and linguistic divides. OPPO has developed a comprehensive suite of AI tools specifically for this purpose. AI Translate and AI Call Assistant facilitate smoother communication in calls, meetings, and international collaborations, which is particularly important in a cultural melting pot like the Middle East. AI VoiceScribe supports over 20 languages, making foreign-language content easier to comprehend. The company also actively promotes inclusive technology and cultural exchange through initiatives, such as a collaboration with UNESCO. “Technology for Mankind, Kindness for the World will continue to harness technology to contribute towards positive impact on society, aiming for it to serve as a bridge rather than a barrier,” Ren affirms. Finally, on the critical topic of ethical AI and user privacy, Ren underscores OPPO’s significant responsibility. “Our approach is fundamentally grounded in being lawful, compliant, and minimal in data collection,” he asserts. OPPO does not proactively collect personal data from end-users and strictly adheres to local laws. This commitment is backed by systematic security certifications like ISO/IEC and a Private Computing Cloud (PCC), which carefully balances efficiency with security and consistently prioritizes user privacy in all AI developments. A Headline for the Future When asked to summarize OPPO’s long-term vision in one headline about “tech progress,” Ren offers the company’s guiding principle: “Technology for Mankind, Kindness for the World.” This vision is realized through several core principles: human-centered innovation solving real user needs; a deep commitment to an AI-driven future living with monthly AI iterations and a plan to bring generative AI to 100 million users in 2025; global reach with local relevance, evidenced by Middle East-relevant features like night-scene AI imaging and multilingual AI; and a foundational commitment to sustainability and responsibility, aiming for carbon neutrality by 2050. Through these principles, OPPO is not just selling smart devices; it is actively shaping a future where technology is an intuitive, secure, and compassionate force in the lives of people across the globe.

Sana Osmani A Glimmering Narrative Reviewing the Sana Osmani Party Wear Collection

A Glimmering Narrative Reviewing the Sana Osmani Party Wear Collection By Jane Stevens The fashion landscape is a canvas of fleeting trends and enduring styles, and within this dynamic space, certain designers emerge to offer a distinct, signature narrative. Sana Osmani, a luxury brand founded in Dubai, has consistently crafted a vision of effortless glamour, and its latest party wear collection is a testament to this philosophy. Eschewing the ephemeral for the extraordinary, the collection weaves a story of modern sophistication, where radiant sequins, flowing silks, and bold silhouettes converge to create a wardrobe for the woman who “dares to shine.” This review will delve into the core elements of the collection, examining its aesthetic direction, material palette, and standout pieces, including the highly coveted Diana Jumpsuit. The aesthetic of Sana Osmani’s new party wear line is a masterful balance of celebratory extravagance and refined elegance. The collection is not merely about clothing; it’s about crafting a mood. The color palette is both vibrant and luxurious, featuring rich golds, shimmering aquas, and eye-catching gelato flower prints. This is a collection for the woman with a “sparkling social calendar,” as the brand describes its target audience. The pieces are designed to be noticed without being overpowering, with a focus on fluid, body-skimming silhouettes that accentuate the natural form. The designs show a clear understanding of contemporary desires for comfort and versatility, allowing for movement and ease while maintaining a high-fashion sensibility. It’s an aesthetic that speaks to sun-drenched resort evenings and glamorous city galas alike. Central to the collection’s appeal is its commitment to luxurious and tactile materials. The use of sequins, a hallmark of the brand, is elevated from a simple embellishment to a defining feature. The sequin pieces, such as the Divina Sequin Dress and the Lumi Sequins Shorts, are designed to catch and reflect light, creating a dazzling effect that is both playful and chic. What makes the brand’s approach to sequins unique is the way they are often paired with contrasting textures like flowy linsilk and shimmering linen, preventing the look from feeling one-dimensional. This intelligent combination of textures creates visual interest and depth. The fluid silk and linsilk fabrics used in pieces like the Muse Dress and the Agor Silk Top provide a soft, graceful counterpoint to the more structured or embellished items, ensuring a balanced and harmonious collection. While the entire collection is a feast for the eyes, the Diana Jumpsuit stands out as a quintessential piece that encapsulates the brand’s entire ethos. Billed as a “dazzling piece in printed lightweights sequins,” the jumpsuit is designed for maximum impact. Its backless design, halter neck, and wide-leg silhouette combine to create a statement-making garment that is simultaneously powerful and feminine. The open front slits add an element of allure and drama, ensuring the wearer turns heads. The styling suggestions—pairing it with bold earrings and a statement bracelet are a nod to the garment’s role as a standalone centerpiece, a piece that requires minimal accessorizing to create an unforgettable ensemble. The Diana Jumpsuit is more than just a garment; it is an invitation to embrace boldness and confidence, making it perfect for cocktail parties, gala events, and any sparkling occasion. Beyond the jumpsuit, the collection offers a range of pieces that cater to various tastes and events. The Mizelle Kaftan and Zenda Kaftan offer a more bohemian, free-spirited vibe, while the Desire Top and Sirene Skirt Set and the Bliss Top and Pants Set provide sleek, coordinated options. The Canary Backless Mini Dress is perfect for those who prefer a shorter, more flirtatious silhouette, and the variety of tops and skirts allows for endless mix-and-match possibilities, catering to the creative spirit of the modern woman. The consistent use of new arrival designations and limited product options suggests an emphasis on curated, special pieces rather than mass production, a strategy that enhances the sense of luxury and exclusivity. In conclusion, Sana Osmani’s new party wear collection is a well-thought-out and beautifully executed offering that successfully bridges the gap between luxury and wearability. It is a tribute to celebration, confidence, and the enduring power of high-quality design. The collection’s use of radiant fabrics, its dynamic range of silhouettes, and its clear brand identity all contribute to a powerful fashion statement. It’s a collection that understands its audience, the woman who wants to feel both effortless and extraordinary and provides the perfect pieces to achieve that balance. The Diana Jumpsuit is a shining example of this vision, but the true strength of the collection lies in its comprehensive and coherent approach to party wear, offering a versatile yet unified look.

Sarah Hariri A New Blueprint for Influence in the Luxury Sector

Sarah Hariri Redefining Influence and the Future of Luxury By Jane Stevens In a world defined by rapid change, shifting global powers, and an evolving definition of success, Sarah Hariri has emerged as one of the most magnetic figures bridging cultures, industries, and communities. With trusted access to some of the most exclusive circles of royalty, investors, and decision-makers, she has built her reputation on something far more valuable than status, trust. Her work spans diverse industries, from AI and defense to private aviation and luxury lifestyle, yet at the heart of her journey is a philosophy that influence is about creating opportunities, building bridges, and shaping experiences that carry meaning. For Hariri, the new currency of influence is trust combined with access, and she sees true leadership not in titles but in the ability to unlock doors and mobilize ecosystems. In her view, credibility and consistency are what set leaders apart, and real power lies in delivering results that benefit all sides. This belief has guided her through a career where luxury and innovation intersect, creating synergies that others often overlook. Her background in fashion and luxury brought creative flair while her roles in aviation, AI, and defense demanded vision and precision, a combination that allows her to connect industries in fresh, dynamic ways. She speaks passionately about the future of luxury, which she sees as moving away from mere extravagance toward experiences rooted in personalization, sustainability, and seamless technology. The new luxury will no longer be about what people own but about how they feel, with AI-powered hotels and eco-conscious aviation setting the stage for an era where meaning and responsibility carry more weight than status. For the ultra-wealthy, true indulgence will lie in authenticity, safety, and experiences that reflect their values. From her work across the Middle East, Europe, India, and the United States, Hariri notes that global leaders are often struck by the speed of execution and boldness of vision in the GCC, particularly in the UAE and Saudi Arabia, where projects are realized at a breathtaking pace. She finds that this region’s unique blend of tradition and modernity, protecting heritage while investing in futuristic ventures, pushes leaders to rethink what is possible and inspires a new dialogue about legacy and ambition. As the founder of Luxe Atelier and a representative of the Dolce Vita Luxury Women’s Club, Hariri has redefined luxury not only as exclusivity but also as empowerment and experience. For her, luxury is about elevating lives, whether through couture, travel, or access to transformative communities. She emphasizes that true luxury makes people feel seen, valued, and inspired, even if only for a moment, and it is in this transformation that empowerment is born. Her philosophy extends to how people enter elite networks, where she argues that magnetism stems from authenticity, generosity, and vision. Those who are truly magnetic are not the ones seeking attention but those who create opportunities for others, bringing ideas, introductions, and inspiration into every room they enter. This ability to add value, she says, is what earns access to the highest levels of influence. Philanthropy is a vital part of Hariri’s mission, and she insists it is not separate from business but integral to it. She consistently asks how major ventures can also empower women, children, and communities, weaving purpose into profit and ensuring that success is measured by impact. For her, women’s empowerment and education remain at the heart of meaningful progress, grounding her work and reminding her of the importance of building models where social good and business thrive together. Looking to the future, her upcoming podcast, Be Magnetic with Sarah, promises to explore leadership and the art of living a magnetic life. She believes that in 2025 and beyond, the single most essential quality for leaders will be emotional intelligence, as technology and global networks continue to grow but human connection remains irreplaceable. The ability to understand, inspire, and unite people will determine the sustainability of leadership, making emotional intelligence the true hallmark of influence. Sarah Hariri’s story is not just about business, luxury, or influence, it is about a vision for a future where trust, authenticity, and purpose define power. Her journey proves that success is not measured by what you own but by what you create, inspire, and leave behind. With a career that bridges industries and continents, she embodies the essence of modern leadership, one that is magnetic, purposeful, and deeply human.

Holly Aldhebaiei builds a holistic sanctuary in Dubai, uniting crystals, community, and wellness for transformative living.

Holly Aldhebaiei Crystals, Community & Creating a Holistic Sanctuary in Dubai

Holly Aldhebaiei Crystals, Community & Creating a Holistic Sanctuary in Dubai By Jane Stevens In a city defined by speed, ambition, and futuristic skylines, Holly Aldhebaiei has created something rare, a sanctuary of calm where crystals, coffee, and community weave into a tapestry of soulful living. Holly Holistic, her brainchild, was born from a deeply personal journey that began not in the boardroom but in a moment of stillness with an Amethyst bracelet. For Holly, what began as an accessory quickly became a companion, a reminder of peace during a transitional chapter of her life. That spark of connection revealed that crystals are more than objects of beauty, they are vessels of energy, capable of guiding, grounding, and healing. From that realization, Holly Holistic began to take shape, transforming her passion into a movement. The journey has been one of alchemy, as Holly describes, from sourcing raw stones at trusted family-owned mines to opening the doors of a soulful café in Dubai where guests sip coffee surrounded by crystals. She calls this transformation the most magical part of her work, watching a dream become a living sanctuary where authenticity, energy, and community converge. To her, crystals are not just aesthetic ornaments but quiet teachers, reminding her to breathe, pause, and realign. Through meditation, placement in her home, or simply holding them in moments of imbalance, she finds their vibrations amplify inner strength and clarity. This philosophy naturally extended into Holly Holistic itself, which she designed as a multi-dimensional experience blending retail, wellness, and hospitality. Visitors may walk in for a coffee, leave with a crystal, and in the process reconnect with themselves. Her inventive “Crystal Brews” concept elevates daily rituals into moments of intention, with each drink paired to a crystal’s energy, such as rose quartz for love or amethyst for calm, and accompanied by affirmations to nourish both body and soul. Dubai, with its relentless pace and futuristic edge, has proven to be the perfect backdrop for Holly Holistic, because it is here that people crave stillness the most. Holly believes her café and store offer that vital balance, a grounding oasis amid skyscrapers and speed, and she proudly calls it one of Dubai’s best hidden “gems.” Yet this path has not been without challenges. For Holly, the hardest moments came in learning to trust the process during uncertain times. Building a space rooted in authenticity meant moving with patience, resilience, and integrity. This lesson shaped her not only as an entrepreneur but as a human being, teaching her that growth is strongest when aligned with values. The impact of Holly Holistic is felt most vividly through its community. Holly recalls one customer who walked in drained and lost, only to later tell her that the space had become their safe haven during a difficult chapter. For Holly, that moment defined the purpose of her work, proving that beyond crystals, coffee, or aesthetics, Holly Holistic is about healing and belonging. She hopes that every guest leaves with the feeling that they are exactly where they need to be, lighter, more centered, joyful, and aware that magic exists within and around them. Looking ahead, Holly envisions Holly Holistic leaving a legacy not only in Dubai but across the global wellness movement. She wants it remembered not as just a shop or café but as a movement that made spirituality accessible, joyful, and soulful. Her dream is to inspire people everywhere to weave intention into daily life, to see wellness not as a luxury but as a way of living with love, light, and connection. Holly Aldhebaiei’s story is one of courage, intuition, and vision. By transforming her personal journey into a collective sanctuary, she has shown that wellness can be both grounding and glamorous, simple yet profound. Holly Holistic is more than a destination, it is a reminder that in even the busiest of cities, we can find stillness, and in even the smallest of rituals, we can rediscover the magic within ourselves.ual preferences. From artificial intelligence that acts as your intuitive travel companion to virtual explorations that allow you to wander through destinations before you book, the future of travel promises to be more exciting, more personal, and more responsible than ever before.

TAQA at the Vanguard of the UAE’s Economic Transformation

TAQA at the Vanguard of the UAE’s Economic Transformation By Jane Stevens As the United Arab Emirates accelerates its shift from an oil-dependent economy to a diversified, sustainable powerhouse, TAQA stands out as a driving force. Founded in 2005 under an Emirati decree, TAQA has evolved into a major government-owned integrated utilities company, power generation, water desalination, oil and gas, with operations extending across 11 countries. 1. Backbone of Domestic Energy & Water Infrastructure TAQA is central to Abu Dhabi’s utilities infrastructure, operating the majority of the emirate’s essential energy assets. In the UAE, it delivers 71% of Abu Dhabi’s electricity and 95% of its water desalination, underscoring how foundational it is to daily life and economic operations. By providing such critical services reliably, TAQA ensures a stable platform on which business, industry, and innovation can build. 2. Financial Strength & Growth Trajectory TAQA’s financial performance in 2024 speaks volumes. The company achieved AED 55.2 billion in revenues, marking a 6.7% increase year-on-year. Its EBITDA rose to AED 21.4 billion, while net income reached AED 7.1 billion. An ambitious AED 9.2 billion in capital expenditure fueled key utilities projects, particularly in desalination and Transmission & Distribution (T&D) systems. Despite elevated spending, TAQA maintained free cash flow of AED 2.6 billion, and Fitch upgraded its credit rating to AA, reinforcing investor confidence in its financial health. 3. Strategic Structural Consolidation 2024 saw a notable organizational milestone: TAQA merged Abu Dhabi Distribution Company (ADDC) and Al Ain Distribution Company (AADC) into TAQA Distribution, streamlining operations and improving customer service across the emirate. Moreover, it fully integrated TAQA Water Solutions (formerly SWS Holding), entering the wastewater treatment and recycled water sectors, adding AED 17.5 billion to its regulated asset base. This vertical expansion further cements TAQA’s role as a comprehensive utilities provider. 4. Renewable Ambitions & Global Expansion TAQA is also rewriting the UAE’s energy playbook with bold moves in renewable energy and international diversification through Masdar and other initiatives. As of the end of 2023, 45% of TAQA’s energy capacity was renewable, including the Noor Abu Dhabi solar plant (1.2 GW), one of the largest single-site solar projects globally and the Al Dhafra Solar PV project, a future world-record holder. By 2030, TAQA aims for 150 GW of gross power capacity, 100 GW from renewables via Masdar and up to 1,300 million imperial gallons per day (MIGD) in water generation, two-thirds using low-carbon RO desalination. TAQA is actively multiplying its international footprint with investments in Spain, Greece, the United States, and the UK, reinforcing its role as both a national asset and a global competitor. 5. Pillar of the UAE’s Broader Economy TAQA isn’t just a utilities operator; it’s a vital backbone of UAE economic development. In 2023, TAQA ranked among the UAE’s top profit-makers: third place, with revenue of around USD 13.5 billion and profit near USD 1.5 billion. Its projects align seamlessly with the UAE’s National Investment Strategy 2031, which aims to double FDI and expand sectors like renewable energy. The UAE’s record-breaking FDI inflows ($30.7 billion in 2023, a jump of 35%) and non-oil GDP expansion (4% growth in Q1 2024) reflect the expanding economic canvas TAQA is helping to paint. Leadership Spotlight, Guiding TAQA’s Vision Behind TAQA’s steady growth and ambitious strategy stands a board and executive leadership team that combines experience, foresight, and deep commitment to the UAE’s national agenda. Two figures in particular highlight how governance and execution intersect at TAQA. Jasim Husain Thabet Group CEO & Managing Director At the executive helm, Mr. Jasim Husain Thabet has served as TAQA’s Group Chief Executive Officer and Managing Director (GCEO & MD) since July 2020, after being elected to the Board in 2019. An energy industry veteran with more than two decades of experience, he has been pivotal in shaping TAQA’s growth into a global utilities powerhouse. Before TAQA, Mr. Thabet was CEO and MD of ADPower, where he transformed Abu Dhabi’s power and water sector through a restructured portfolio of assets. Earlier, as CEO of Tabreed, he spearheaded capacity expansion and drove significant revenue growth. He also plays a prominent role across other Abu Dhabi strategic assets, holding board positions including: Non-Executive Director, Etihad Aviation Group Non-Executive Director, Abu Dhabi Ports Non-Executive Director, Masdar A mechanical engineer by training, Mr. Thabet holds a Bachelor of Engineering in Mechanical Engineering from Saint Martin’s University in the United States. Under his leadership, TAQA has accelerated investments in renewable energy, strengthened its balance sheet, and aligned corporate strategy with the UAE’s long-term sustainability objectives. His ability to merge technical expertise with strategic vision has positioned TAQA as both a national champion and a global player in utilities. 6. ESG Leadership and Sustainable Impact TAQA’s sustainability credentials are solidifying. It issued significant green bonds (USD 1.5 billion in 2023; USD 1.75 billion in 2024) under its Green Finance Framework, with Moody’s giving it a strong SQS2 (Very Good) score. Its MSCI ESG rating was upgraded to ‘A’ in 2024, up from ‘BBB’, reinforcing its green leadership in energy and utilities. TAQA also continues emissions reduction: in 2023, Scope 1 & 2 greenhouse gas emissions dropped 13% YoY (and 19% since 2019), and emissions intensity per revenue fell 16%. TAQA as Economic Keystone and Green Architect TAQA sits at the intersection of economic vitality, energy security, and sustainable innovation in the UAE. Its transformation, from a power and water supplier to an integrated, renewable-forward global utility, mirrors the nation’s broader shift. With the strategic guidance of Vice Chairman Khalifa Sultan Al Suwaidi and the operational leadership of Group CEO & MD Jasim Husain Thabet, TAQA continues to evolve as a global energy player while remaining firmly grounded in supporting the UAE’s national economy. By powering homes, enhancing water resilience, structuring smarter utility frameworks, and investing in clean energy innovations at home and abroad, TAQA is not simply supporting the UAE’s economy, it is shaping it. Behind the numbers lie ambitions: AED 55 billion in revenue, AED 9.2 billion in capex, 150 GW of power capacity by 2030, 1,300 MIGD water capacity, global renewables, ESG milestones, the mark

Ahmad Al Ketbi Preserving the Soul of Storytelling in a Digital Age

Ahmad Al Ketbi Preserving the Soul of Storytelling in a Digital Age By Jane Stevens In today’s fast-changing world of digital media, where content is consumed at lightning speed, Ahmad Al Ketbi stands as a voice of balance between tradition and innovation. For him, traditional Arabic storytelling and voice culture remain essential anchors of identity, treasures that offer depth, authenticity, and emotional resonance. While modern platforms may alter how stories are shared, the rhythm of narration and the weight of voice heritage are timeless, powerful tools that can still connect with audiences across generations. Al Ketbi believes that emerging technologies like artificial intelligence are not a threat but rather a vessel to amplify cultural heritage. From restoring old radio archives to translating dialects or even recreating the voices of historical figures, AI can make tradition accessible in ways that resonate with younger audiences. The challenge lies in ensuring that these tools do not dilute authenticity but instead amplify the richness of heritage. For him, the true impact of innovation depends on intention. If technology is used merely for speed and trends, cultural identity risks being eroded. But when guided by values, digital tools can serve as guardians of tradition, documenting endangered oral histories, creating immersive cultural experiences, and preserving what might otherwise be forgotten for future generations. Examples of this balance are already visible both locally and globally. In the UAE, heritage-driven radio shows have evolved into multi-platform experiences, blending traditional poetry and storytelling with social media reels enhanced by AI visuals. On a global scale, interactive museum exhibits allow visitors to hear recreated voices from centuries past, showing how modern technology can breathe new life into heritage. Having worked across both classic broadcasting and AI-driven content, Al Ketbi has learned that innovation must remain a frame, not the canvas. The soul of the content, its message and emotional depth, should always lead. Whether through a radio interview, a documentary, or an AI-generated reel, technology can enhance but should never overshadow. Authenticity, he emphasizes, builds trust and ensures the human essence endures. Looking ahead, Al Ketbi highlights the importance of engaging the next generation of media professionals. He advocates for mentorship, collaborations with cultural institutions, and workshops that merge traditional storytelling with emerging tools. By experiencing heritage as something living and adaptable rather than static, young creators can naturally weave it into their work. His vision for the future of media in the UAE is both ambitious and inspiring: a landscape where cutting-edge AI studios coexist harmoniously with live majlis-style storytelling. In this balance, the UAE has the potential to lead globally, showcasing how tradition and innovation can not only coexist but enrich one another. Ahmad Al Ketbi’s perspective reminds us that while media will continue to evolve, the soul of storytelling must remain intact. It is this blend of authenticity and innovation that will ensure cultural heritage is not only preserved but also thrives in the digital age.

Sara Altamimi Weaving Heritage, Elegance, and Sustainability into the Future of Fashion

Sara Altamimi Weaving Heritage, Elegance, and Sustainability into the Future of Fashion By Jane Stevens From the heart of Abu Dhabi, Sara Altamimi is quietly reshaping what fashion can and should be. As the founder of her namesake brand, she has built a creative house rooted in responsibility, heritage, and artistry, where garments are not fleeting trends but timeless pieces that tell a story. Her collections, crafted from sustainable materials and designed with longevity in mind, are intended to endure for a lifetime while carrying the spirit of both past and future. For Sara, fashion has never been about consumption alone. From the beginning, she believed it should serve as a cultural dialogue, an exchange that honors the planet while celebrating artistry. “Sustainability is not a trend,” she often says, “it is the only way forward if fashion is to have meaning in the next century.” Drawing inspiration from the UAE, a nation that balances deep-rooted tradition with modern vision, she channels the energy of Abu Dhabi into her designs, creating garments that connect local heritage with global relevance. This philosophy has shaped not just how her pieces look, but how they are made. Respecting the environment pushes Sara to innovate, combining traditional craftsmanship with experimental textures and silhouettes that spark a dialogue between eras. Her approach to luxury is thoughtful and deliberate: slow processes, ethical sourcing, and close collaborations with artisans. For her, true luxury is no longer defined by abundance but by the depth of respect a garment shows to culture, craft, and nature. Among her many creations, one holds a special place in her heart: a red puff-sleeve raglan shoulder coat made from 100% Italian mulesing-free wool. Beyond its striking texture and silhouette, the piece carries a personal story. Its design was inspired by one of her mother’s jackets from the 1980s, a reminder that heritage and memory can be seamlessly woven into modern design. Sara’s work is guided by research, exploration, and human connection. She spends time at fabric exhibitions around the world, meeting manufacturers and artisans, and discovering new techniques and materials. For her, transparency is as important as design; she believes people deserve to know where their clothes come from and what touches their skin. Ethics guide every step of the journey, from the initial concept to the final garment. But beyond materials and process, what Sara truly wants is for her creations to empower the wearer. To her, each garment is like a fragment of history rewritten for the future, designed to embody both elegance and responsibility. When something fits beautifully, highlights the body, and moves with ease, she believes it transforms into a lifetime treasure, not just a garment. The journey hasn’t been without its challenges. In an industry driven by speed and volume, Sara has had to resist the pressure to produce more, faster. Choosing quality over quantity requires courage and conviction, but these choices have strengthened her vision and built a community that shares her values. “Fashion must be part of the solution, not the problem,” she emphasizes, a belief that guides everything she creates. Looking ahead, Sara envisions her brand as a new kind of fashion house from the UAE, one that speaks to the world while protecting the environment and celebrating heritage. For her, the future of fashion lies in sustainability, not as a compromise, but as a form of innovation. Through her work, she hopes to prove that true progress is rooted in respect: respect for tradition, for artistry, and for the planet. Sara Altamimi’s designs are more than clothing, they are cultural statements, timeless heirlooms, and quiet rebellions against excess. In her vision, fashion’s future is not just beautiful, but meaningful.

Mardi Stark Shamsi Bringing Homemade Warmth to the UAE with Cookie Connection

Mardi Stark ShamsiBringing Homemade Warmth to the UAE with Cookie Connection By Jane Stevens In the bustling dessert scene of the UAE, one brand has carved out its place not by scaling quickly or going commercial, but by staying true to the art of homemade baking. Cookie Connection, founded by Mardi Stark-Shamsi, is more than a sweet indulgence—it’s a story of passion, resilience, and community. Balancing a full-time career, motherhood, and a Master’s degree in Healthcare Management, Mardi never set out to become a business owner. For her, baking started as a form of therapy, a way to unwind after long days at work. “I never imagined it would grow into a business,” she admits. But as her cookies began making their way into the homes of friends, neighbors, and eventually strangers, Cookie Connection was born. What sets Cookie Connection apart is Mardi’s steadfast commitment to keeping her products homemade. Every cookie is hand-weighed, baked, and perfected with the same care she would give to treats made for her children or friends. She refuses to trade that personal touch for mass production, even if it means growing slowly. “The little imperfections, the gooey centers, the uneven chocolate chunks are what make them special,” she says. Those homemade cookies also tell a bigger story: one of culture and creativity. Having lived in the UAE for 25 years, Mardi naturally draws inspiration from local flavors. Ingredients like saffron, cardamom, and dates find their way into her recipes, offering a nod to the traditions of the region while surprising customers with fresh interpretations. For her, the process is intuitive: “I let the flavors lead me. Sometimes it works, sometimes it doesn’t, but when it does, it’s magic.” The journey hasn’t been without challenges. Time, above all, was her greatest hurdle. Between raising four children, a demanding career, and orders piling up, there were nights when she baked until 1 a.m. to keep her promises to customers. Logistics, food safety regulations, and the self-doubt that comes with scaling only added to the weight. Yet, messages from customers, “These cookies made my day” kept her going. “My advice to anyone starting out is don’t wait until you’re 100% ready. You never will be. Start small, keep learning, and let your passion carry you.” Mardi’s deep connection to the UAE community is woven through every part of Cookie Connection. Her first customers came through word of mouth, and she continues to see the brand grow through the country’s culture of sharing food and hospitality. Looking forward, she envisions giving back through collaborations with local cafés, community events, and one day mentoring women who want to create something of their own. Innovation remains part of her brand’s DNA, though always grounded in authenticity. Oversized gooey-filled cookies and mini dipping boxes have become fan favorites, but new creations are constantly in the works. Her rule is simple: Would I proudly serve this at my own table? If the answer is yes, it earns a place on the Cookie Connection menu. As for the future, Mardi doesn’t see herself chasing after the title of “big brand.” Instead, she imagines thoughtful growth: perhaps a cozy café, more collaborations with coffee shops, and eventually, workshops or even a cookbook. What she won’t compromise on is the heart of Cookie Connection, the homemade feel that customers have come to love. Cookie Connection is more than just a bakery, it’s a reflection of Mardi Stark-Shamsi’s life, values, and community. From late-night baking sessions to oversized gooey creations infused with local flavors, her cookies carry the warmth of home and the resilience of a woman balancing it all. In every bite, there’s a story of tradition, creativity, and love, a reminder that sometimes, the sweetest success comes not from mass production, but from staying true to your heart.

Ahmed Ben Chaibah, The Aquaman of Entrepreneurship

Ahmed Ben Chaibah The Aquaman Of Enterpreneurship By Jane Stevens In the vast world of global entrepreneurship, few figures have captured the imagination and admiration of audiences like Ahmed Ben Chaibah. Widely known as “The Aquaman,” he is not only a Guinness World Record holder and luxury lifestyle influencer but also the visionary founder of AquaFun , the world’s largest inflatable water park. From a bold idea in 2013 to a global presence in 41 locations, Ahmed’s journey is marked by persistence, innovation, and an unwavering belief in creating meaningful experiences. In this exclusive interview with Magnav Middle East, he reflects on his entrepreneurial path, his values, and the future of AquaFun. Ahmed shared that the idea for AquaFun began with a daring concept: creating a giant floating waterpark in the sea that spelled out “DUBAI.” Many people dismissed the idea as unrealistic. He faced more than 600 rejections from banks, suppliers, and authorities, but his conviction never wavered. He explained that he was driven by the belief that the joy such a park could bring made every rejection worthwhile. For him, it was better to be laughed at for attempting something audacious than to live with the regret of never trying. Balancing multiple roles, from entrepreneur and motivational speaker to designer and innovator, Ahmed believes that these identities are all part of a singular mission. He emphasized that whether he is speaking on stage, testing new park features, or working with his team, it all ties back to his purpose: to create unforgettable moments for people. Staying close to this purpose, he said, keeps his vision alive and globally relevant. Representing the UAE on a global stage is something Ahmed takes to heart. He carries his cultural values, generosity, loyalty, and ambition, into every aspect of his work. He explained that being Emirati means combining deep-rooted traditions with modern innovation and showing the world what is possible when people are given the space to dream big. What distinguishes AquaFun from other water parks is its focus on emotional impact, not just thrill rides. Ahmed explained that the goal isn’t merely to have the tallest or fastest slide, but to design experiences that make people feel like children again. Every detail, from the sounds and colors to the staff’s energy, is designed intentionally. AquaFun, he said, is simply the vessel used to deliver joyful and lasting memories. Multiculturalism has played a significant role in shaping Ahmed’s leadership and business. His team includes over 40 nationalities, a diversity that he sees as a major advantage. He noted that leading such a diverse team taught him to listen more and to respect every culture. This environment, he said, allows the best ideas to flourish and strengthens the company’s overall vision. Ahmed described the UAE as a unique environment where citizens and expatriates alike are encouraged to dream and build. He believes that the country’s infrastructure, safety, and leadership support innovation at every level. It is a place where big ideas do not just stay in the realm of theory but are quickly transformed into reality. Beyond business, Ahmed’s philanthropic efforts are central to his mission. He currently sponsors over 3,000 orphans worldwide and described this work as one of the most meaningful aspects of his life. Having experienced times of lack and later abundance, he believes both are tests. Giving back, he said, is the most impactful way to scale one’s life and ensure success reaches beyond personal boundaries. Despite receiving numerous accolades such as Entrepreneur of the Year and Influencer of the Year, Ahmed has his own definition of success. Personally, he sees success as having peace of mind, living without anxiety, and being able to give without limits. Professionally, it’s about making a strong impact and maintaining visibility. He believes that aiming to be the best pushes him to continually evolve and improve, not out of ego, but to inspire others and demonstrate what is possible with full commitment. Looking to the future, Ahmed is preparing to launch the world’s largest indoor inflatable waterpark in Riyadh, which he sees as a major milestone. He is also exploring opportunities in new markets like Syria and has a growing interest in the fields of wellness and travel. He believes that his experiences with dyslexia and ADHD give him a unique perspective, allowing him to see opportunities and solutions others might overlook. To young entrepreneurs, particularly in the Arab world, who are facing challenges and setbacks, Ahmed offered practical advice. He encouraged them to start with what they already have rather than waiting for perfect conditions. He believes that rejection, delays, and mistakes are all part of the journey and that the key difference between those who succeed and those who don’t is persistence. His message is simple but powerful keep going. Ahmed Ben Chaibah’s story is one of courage, creativity, and compassion. From a single bold idea to a global brand, his journey is a testament to what can be achieved with vision, resilience, and heart. Through AquaFun and his broader ventures, Ahmed continues to inspire a new generation of entrepreneurs and dreamers across the world.