Michelle Clark

Nouf Al Katheeri, The Story Is Just Beginning

“The Story is Just Beginning” An Exclusive Conversation with Nouf Al Katheeri By Michelle Clark There are people who enter the world of media chasing fame, and then there are those who enter it because it calls to them. Nouf Al Katheeri belongs to the latter. A powerful voice in media and television presenting, she has become known not only for her eloquence but for the sincerity that runs through her every word. Living between Abu Dhabi and London, she embodies a modern blend of Arab heritage and global perspective, transforming the way audiences experience storytelling. In this exclusive feature with Magnav Magazine, Nouf opens up about her journey, her philosophy, and the vision that continues to guide her forward. Nouf often says, “I didn’t choose media, media chose me.” It was never something planned on a vision board, but a calling that she simply couldn’t ignore. From the beginning, she realized that media isn’t just about appearing on screen; it’s about creating meaning. The true challenge and art, she believes, lie in crafting stories that don’t just fill airtime but truly resonate. “That’s the difference between being seen and being remembered,” she says. For her, impact has always been the goal, not visibility. Every story she has told and every emotion she has expressed has connected her with someone, somewhere. That awareness, that we are never truly alone, has shaped her deeply, both professionally and personally. Through her work, Nouf has discovered that media is not just a career but a bridge, one that connects people through shared human experience. If her words can comfort or inspire even one person, she knows she is doing exactly what she was meant to do. Living between Abu Dhabi and London has given Nouf a worldview grounded in openness. “Being open-minded is not just a skill, it’s a value,” she says. For her, it means being receptive to different people, cultures, and ideas without fear. That openness, she believes, is the foundation of creativity and innovation. “Innovation is never born in isolation. It’s born when differences intersect, when cultures meet, when two disciplines cross paths.” Studying political sociology in London reinforced this perspective, teaching her that understanding society requires exposure to diversity. “If Abu Dhabi grounded me in heritage and vision, London stretched my mind to think globally,” she reflects. “Together, they shaped not only how I work, but who I am.” Creativity and strategy, for Nouf, are inseparable partners. Creativity provides the spark, while strategy gives it direction. Her academic background in Integrated Strategic Communications taught her how essential it is to blend the two. Whether in media, marketing, or policy, the most powerful results, she believes, always come when creativity fuels strategy. “When you surprise people, you don’t just win attention, you leave a lasting impact,” she explains, describing how she constantly seeks that delicate balance between imagination and purpose. Despite her success, Nouf is known for her positivity and radiant smile. But behind that brightness lies resilience. “People often assume that positive people don’t have problems,” she says. “But positivity isn’t the absence of problems, it’s the way I choose to face them.” For Nouf, hope is a decision, one that keeps her moving forward. “My smile isn’t a mask, it’s me. Problems visit everyone, but what makes the difference is how you answer them.” When it comes to the question of impact, Nouf’s answer is beautifully humble. “Real impact isn’t something you declare about yourself, it’s something others feel,” she says. “It’s not about how loudly you say you’ve changed something, but about how deeply someone else feels that change.” Her goal is simple yet profound, to create meaning, connection, and honesty in all that she does. If one person walks away feeling inspired or less alone, she considers that her greatest success. In a time where digital platforms and artificial intelligence are reshaping the media landscape, Nouf remains confident about the enduring power of storytelling. “I don’t like to separate media into ‘traditional’ and ‘new,’” she says. “Media is simply a meeting point between the producer and the audience. Platforms evolve, but storytelling never dies. ” Whether through television, radio, or social media, she believes that each medium has its own audience, its own rhythm, and its own role in connecting people. “Centuries ago, we told stories around a fire. Today, we tell them on screens. The difference is only the medium, not the meaning.” Nouf’s personal philosophy of growth is rooted in her ability to let go of sadness and keep moving forward. “Sadness is a visitor, not a roommate,” she says. “If I let it stay too long, I press pause on my own life, and I refuse to live on pause.” Her words carry the wisdom of someone who has faced disappointment but chosen strength. “People will hurt you, but in the pursuit of greatness, the choice is simple. sit in the pain, or rise above it. Sadness may knock, but it will never unpack its bags.” Among the people who inspire her, one name stands out, Ahmed El Shugairi. “I love that he’s Arab, from the Gulf, because his work shows what it means to have a vision rooted in our culture,” she says. “He proved that media can be elegant, purposeful, and deeply impactful.” She admires his humility and the way he uses media not for fame but for transformation. “He doesn’t chase the lights, he chases the message. And that’s the kind of media I believe in.” As for what lies ahead, Nouf leaves it beautifully open-ended. “Stay tuned, and watch,” she smiles. “The story is just beginning.” Nouf Al Katheeri stands as a reminder that purpose and presence can coexist beautifully. Her journey reflects the power of authenticity in an age of noise and the strength of faith in one’s calling. She has proven that media, when done with heart, can become more than a platform; it can become a bridge between people, cultures, and emotions. And as she continues to evolve, one

Tony Keyrouz, Driven by Passion, Defined by Purpose

Tony Keyrouz, Driven by Passion, Defined by Purpose By Michelle Clark Some people admire beauty in motion, and then there are those who build it. Tony Keyrouz belongs firmly to the latter. His story is not just about cars or travel; it’s about how a lifelong fascination with craftsmanship, precision, and adventure can shape an entire way of living. Today, from his base in Dubai, Tony has become a name synonymous with the seamless blend of automotive artistry and luxury exploration, a reflection of how dreams, when paired with persistence, can evolve into something truly extraordinary. Tony’s passion began long before his audience knew his name. As a child, he spent countless hours in his father’s workshop, watching engines roar back to life beneath skilled hands. Those moments, filled with the smell of oil and the rhythm of metal, sparked something that never left him a blend of curiosity, admiration, and wonder. That spark soon grew into a lifelong pursuit of perfection. Alongside his love for cars came a dream of seeing the world, and since moving to Dubai, that dream has become reality. The city’s opportunity and freedom have allowed him and his wife to explore the globe together, an experience Tony treasures deeply. Dubai, for Tony, has been more than a home; it has been a turning point. The city’s unrelenting pace and standard of excellence challenged him to refine his craft. “Dubai opened doors that didn’t exist in my home country,” he reflects. Through car shows, exhibitions, and the growing influence of social media, he built a community that resonated with his vision. Over the past seven years, his name has become part of the city’s dynamic car culture a culture that celebrates both artistry and ambition. Through his work, Tony weaves together two powerful worlds: luxury travel and performance engineering. He believes that the story behind every car and every destination is part of a greater narrative one that celebrates craftsmanship, adventure, and the pursuit of refined living. Each journey he takes, whether behind the wheel of a tuned machine or in the heart of an unfamiliar city, becomes a chapter in that ongoing story. His message to his followers is simple yet profound: anything is possible with focus, authenticity, and relentless effort. One of the moments that reshaped Tony’s relationship with driving came during a trip to England. There, he experienced the precision and discipline of professional track driving, an encounter that reignited his ambitions. What began as a passion evolved into a vocation. It wasn’t just about speed or style anymore; it became about mastery, understanding the limits of both machine and driver, and then pushing beyond them. Even as the automotive world shifts toward electric and sustainable technologies, Tony sees promise rather than loss. His heart may still beat for petrol, but his respect for innovation runs deep. To him, the evolution of hybrid and electric vehicles represents expansion a diversification of car culture rather than its end. The future, in his eyes, is inclusive, a space where heritage and technology coexist, enriching rather than replacing each other. Building a brand in Dubai, however, was far from effortless. Arriving in a new country with no network meant starting from the ground up. Communicating complex visions and earning trust required persistence and patience. Yet the very challenges that once seemed daunting became the foundation of his professionalism. Dubai’s expectations pushed him to refine his processes and elevate his work, shaping him into the creator he is today one known for quality, integrity, and attention to detail. The true turning point came when he sold his first completed project. That sale was more than a transaction; it was validation. It gave him confidence and responsibility, igniting a desire to push his standards even higher. From that moment, the energy shifted. Projects multiplied, feedback grew stronger, and his sense of purpose sharpened. Each milestone since has been a testament to that pivotal moment of belief. Looking ahead, Tony’s ambitions stretch beyond the garage and the skyline of Dubai. After conquering Mount Kilimanjaro, he is preparing for Everest a personal and physical challenge that embodies his mindset: continuous growth through discipline. Alongside that, he is mapping new European destinations and planning motorsport events that his audience can experience alongside him, offering followers not just a glimpse into his world but the chance to be part of the adventure through exclusive access and shared experiences. When asked about his ultimate road trip, Tony describes an overland journey that spans Canada, Alaska, and Mexico a route that captures scale, contrast, and raw beauty. For him, it symbolizes everything he believes in: slow exploration, meaningful discovery, and the kind of freedom only found on open roads where the horizon is endless and the journey itself becomes the destination. At the heart of Tony’s story lies a quiet but powerful message. He hopes his journey will inspire others to hold on to faith, to stay positive, and to work relentlessly toward their dreams. He believes that consistency and determination can turn impossibilities into realities. His path, though built on engines and travel, speaks universally a reminder that success is not handed to anyone; it’s built one step, one risk, and one dream at a time. As the engines quiet and the roads stretch ahead, Tony Keyrouz continues to live by the philosophy that started it all: passion as a compass, craftsmanship as a language, and the open road as a canvas for endless possibility.

Seif El Hakim Awakening the Alpha Within

Seif El Hakim Awakening the Alpha Within By Michelle Clark Leadership today is constantly being redefined, yet Seif El Hakim has carved out a voice that transcends trends and titles. Known to many as “The Alpha,” Seif embodies more than a name. He represents a movement built on discipline, authenticity, and purpose. From Cairo to Dubai, from the corporate boardroom to the global stage, his journey is a testament to courage and vision. For Seif, being an Alpha is not about dominance, it is about responsibility. It begins with self-mastery, discipline over the mind, control over emotions, and clarity of vision. “True leadership today isn’t about having followers, it’s about creating more leaders,” he reflects. “The Alpha is not a crown you wear, it’s a standard you live by.” That philosophy has guided Seif through his journey of building an empire that bridges business, media, and influence. But he doesn’t see himself as simply a CEO or a creator. “I see myself as a movement in motion,” he explains. “Businesses can scale, but movements shift generations. That’s what I’m building.” With millions following him online, authenticity is at the core of his brand. He refuses to draw lines between the personal and professional, instead choosing transparency as his guiding principle. “My brand is me, and I am my brand,” he says. “People don’t want perfection, they want truth. That’s why I share both the wins and the scars. If the audience sees me fall and rise again, they don’t just follow the Alpha, they connect with Seif, the human being. That’s where trust is born.” Yet, behind the spotlight lies a story of grit. Few see the nights he spent sleeping on the floor after leaving his corporate career, or the isolation of lying in a hospital bed in a foreign country. Fewer still saw the struggles of navigating corporate politics, racism, and self-doubt while leading billion-dollar businesses. “Those invisible battles shaped me more than any spotlight,” he admits. “Success is built in silence, long before it’s celebrated in public.” Seif’s identity has been sculpted by the cities he has called home. Cairo gave him resilience and hunger, while Dubai offered scale and vision. Moscow instilled toughness, Seoul taught discipline, and Istanbul showed him how to bridge cultures. “Each city added a layer to who I am, sharpening not only my entrepreneurial instincts but also my ability to tell stories that connect across worlds,” he says. For Seif, leadership is rooted in balance, power aligned with purpose. “Power without purpose is destruction. Purpose without power is just a dream,” he explains. “Being Alpha is not standing above people, it’s standing in front of them, taking the hit first, and pulling them forward. Dominance builds fear. Purpose builds legacy.” In a world where attention is the new currency, Seif distinguishes between temporary sparks and lasting fire. “Attention is a spark. Impact is fire. The secret is consistency with depth. Influence only matters if it moves someone to act, to think bigger, to build something, to change their life. That’s how you turn noise into movement and followers into future leaders.” Perhaps the most defining moment of his journey came when he walked away from a secure, multimillion-dollar role as Regional CMO at Samsung to start from scratch. “Everyone thought I was crazy,” he recalls. “But freedom has a price, and I was willing to pay it. That was the true Alpha move, betting on myself when no one else would.” If the younger Seif could see him now, he believes the message would be simple: “You made it, but you didn’t lose yourself.” That commitment to authenticity, even in the face of success, remains his proudest achievement. And as for his legacy, Seif hopes to be remembered in one sentence, “He awakened the Alpha in others.” For him, true success lies not in building empires but in building people, leaders, and generations who will carry the torch forward. Or, in his own words, “Nobody on earth could twist his arm.” A man unshaken in principles, unwavering in values, and resolute in awakening the Alpha spirit in everyone he meets. Seif El Hakim is more than an entrepreneur, more than a media personality, and more than a leader. He is a movement, one that challenges people across the world to rise, to lead, and to live with both power and purpose. His story is not simply about success, but about resilience, integrity, and the courage to bet on oneself. Above all, his mission is clear, to awaken the Alpha within us all.

Ahmad Al Marzooqi The Rise of Emirati Creators Shaping Global Conversations on Cinema & Culture

Ahmad Al Marzooqi The Rise of Emirati Creators Shaping Global Conversations on Cinema & Culture By Michelle Clark The voice of Emirati creators is growing stronger every day, shaping how cinema and culture are experienced in the region and beyond. Among these rising voices is Ahmad Al Marzooqi, a passionate storyteller whose journey from personal struggle to cultural influence reflects the spirit of today’s UAE. With an unwavering love for Bollywood and a commitment to building bridges between communities, Ahmad has positioned himself as one of the creators redefining how digital platforms inspire and connect audiences. Ahmad’s love for Bollywood began in childhood, but it was more than just entertainment, it was a lifeline. He recalls facing years of bullying and struggling with confidence until one transformative moment changed everything. A scene from Darr, where Shah Rukh Khan speaks to himself in the mirror, inspired him to practice the same. Through that daily habit, he slowly built the confidence to become more social, independent, and determined to create his own path. What began as personal empowerment soon evolved into a responsibility to share the magic of cinema with others. Bollywood had transformed him, and he felt compelled to use storytelling to continue the cultural bond between the UAE and India, a bond that began through trade generations ago and today thrives through cinema, food, and culture. As audiences increasingly turn to digital platforms, Ahmad believes creators connect so strongly because of their simplicity and honesty. He explains that people do not always have time for long and detailed reviews, they want quick takeaways that are relatable and easy to understand. Unlike traditional critics, creators focus on giving straightforward insights that help audiences decide if a film is worth watching, and that approach has made their voices more trusted and accessible. As an Emirati storyteller, Ahmad sees his role as a bridge between cultures. Many in the GCC grew up with Bollywood, and shared traditions, food, and values make the connection stronger. Through his reviews, he introduces audiences to films they may not have considered, and he recalls how his review of the film Saiyaara reached over a thousand viewers, proving how Bollywood’s magic resonates across the Middle East. Cinema, in his view, is more than entertainment; it is a universal language. From Turkish dramas to Korean films, people discover cultures and connect with others who share their interests, forming communities that might otherwise never meet. For Ahmad, cinema is a bridge that inspires curiosity and togetherness. Being based in Dubai has given Ahmad a unique perspective and a supportive environment to grow as a creator. He believes the UAE provides unmatched support for content creators, encouraging them to focus on producing positive, educational, and entertaining material. With leadership that emphasizes inclusivity, discipline, and positivity, along with new trade license rules that maintain professional standards, Ahmad credits Dubai with shaping his creative journey and vision. For him, influence also comes with responsibility. He stresses the importance of being accurate and well researched because so many people trust the content creators share. Followers often rely on these insights for their decisions, and giving misleading information can have serious consequences. Ahmad believes truthfulness, responsibility, and humility are at the heart of meaningful content. He is especially optimistic about the next generation of Emirati creatives who are beginning to make their mark. Watching young storytellers step into industries with content that resonates globally brings him great pride. In his field of Bollywood reviews and interviews, there are very few influencers, which presents enormous opportunities for growth. Ahmad sees it as his role to pave the way for others, to show that success is possible and to encourage aspiring creators to pursue their passions. Looking to the future, Ahmad is excited by global cinema trends and the chance to be more directly involved in productions. He reflects proudly on having dubbed a South Indian film into the Emirati dialect that made it to cinemas, and hopes this achievement will inspire others. His vision is to create a legacy that encourages others to follow their dreams without fear of rejection. He wants people to look back at his journey and see a role model who proved that success could be achieved with humility and authenticity, grounded in gratitude and free of ego. Ahmad Al Marzooqi’s story is a powerful reminder of how creativity can change lives, connect cultures, and build lasting legacies. As he continues to grow, his voice reflects the broader vision of the UAE, where culture, inclusivity, and innovation come together to inspire communities across the globe.

BYD 2025 Leap in the Emirates Ultra-Fast Charging Meets Everyday Life

BYD 2025 Leap in the Emirates Ultra-Fast Charging Meets Everyday Life By Michelle Clark In the United Arab Emirates, change rarely arrives quietly. It comes bold, ambitious, and wrapped in the belief that technology should not just keep pace with global progress but define it. Electric mobility is the latest chapter in this story, and in 2025, BYD has emerged as a force that is transforming how Emiratis and residents alike think about cars, convenience, and sustainability. BYD, already the world’s largest EV manufacturer, has taken what used to be luxury-only features, ultra-rapid charging, intelligent driver assistance, and advanced battery safety, and placed them within reach of the everyday driver. For the Emirates, a country that values both aspiration and accessibility, the timing could not be more perfect. A Coffee Stop That Changed Minds Take Ahmed, a 32-year-old marketing manager who commutes daily from Sharjah to Dubai. For years, he resisted buying an electric car, citing the common concern of “range anxiety.” Yet in February 2025, Ahmed finally switched to a BYD Seal after watching a friend plug in at a mall and recharge nearly a full battery in under ten minutes. “One day I was waiting for my takeaway coffee, and by the time it was ready, my car had more than enough charge to get me to Abu Dhabi if I needed,” Ahmed said with a grin. “That was the moment I realised EV life could be easier than petrol.” This anecdote may sound small, but for Ahmed and thousands like him, convenience is not a side note. It is central to daily life in the UAE, where schedules move quickly and every hour saved is an opportunity gained. BYD’s ultra-fast charging technology, capable of replenishing a compatible battery in five to eight minutes, removes one of the last barriers for drivers considering the leap. Families Finding Confidence For Emirati families, trust and safety remain non-negotiable. BYD’s Blade battery, designed with lithium iron phosphate chemistry, has become a symbol of reassurance. Known for its thermal stability and durability, the battery has been tested to withstand the punishing summer heat that defines the Gulf. Fatima, a mother of three living in Abu Dhabi, explained her decision to buy a BYD Atto 3 earlier this year: “My husband and I were cautious about going electric. We’ve all heard stories of batteries overheating in the summer. But when we read about the Blade battery and saw how it performed here, it gave us peace of mind. The kids love the rotating screen, and I love knowing it’s safe.” For families like Fatima’s, the BYD experience is not only about performance but also about confidence. Safety translates into trust, and trust accelerates adoption, a pattern the UAE has seen across every wave of innovation, from smartphones to digital payments. Businesses Seeing the Numbers If personal experiences provide the emotional case for BYD, business decisions provide the economic one. Delivery fleets, shuttle services, and intercity operators are discovering that ultra-rapid charging isn’t just a convenience, it’s a financial advantage. Khalid, who runs a medium-sized logistics company in Dubai, shared his experience of electrifying part of his fleet with BYD vans: “In logistics, time is money. Before, our vans would sit for hours on slow chargers. Now, with BYD, they’re back on the road within minutes. It means more deliveries per shift, less downtime, and better profits.” The UAE’s strategy of encouraging public-private collaboration creates fertile ground for such shifts. Agreements, like BYD’s partnership with Safeline Group in 2025, show how fleet adoption can trigger ripple effects across charging infrastructure, training, and service availability, benefits that extend to individual car buyers as well. Students and Young Professionals Beyond families and businesses, BYD is resonating with the country’s younger population. Students at the American University of Sharjah, for instance, have been discussing the affordability and style of BYD’s Atto 3 and Dolphin models. For many, the idea of driving an EV isn’t only about saving on fuel but about being part of something modern and future-facing. Mariam, a 21-year-old engineering student, explained: “In our generation, we think about sustainability differently. Driving an EV in the UAE feels like being part of the country’s mission. And when the cars are actually stylish and affordable, that makes it easier to convince our parents too!” Intelligent Driving for Everyday Roads BYD’s advances are not limited to batteries and charging. In 2025, the company’s “God’s Eye” driver-assistance suite has begun to reshape expectations. Features like lane-keeping, adaptive cruise control, and automated parking, once reserved for luxury brands are now standard in BYD models across a wide price range. This matters in the Emirates, where urban life is defined by sprawling highways, dense mall car parks, and fast-moving traffic. Imagine driving to The Dubai Mall on a busy Friday evening. With BYD’s Level Four automated parking, tested in China and now slowly rolling out abroad, the car can park itself with precision saving not just time but the frustration that often comes with city driving. For Emiratis balancing family, work, and social commitments, such features are not gimmicks. They are practical tools that make life smoother. A Portfolio for Every Lifestyle Part of BYD’s strength lies in its diversity of offerings. The compact Atto 3 is well-suited to young families, while the Seal and Sealion appeal to commuters needing longer range for daily trips between Dubai and Abu Dhabi. Plug-in hybrids like the Seal 7 DM-i bridge the gap for those living in buildings without dedicated chargers. Meanwhile, BYD’s electric buses and commercial trucks are beginning to appear on UAE roads, supported by Al-Futtaim’s retail and service network. When one brand can provide both your family car and your business fleet vehicle, it creates a platform for scale and a voice in infrastructure planning that aligns with the UAE’s national sustainability goals. The Human Dimension What makes BYD’s rise in the Emirates particularly powerful is how it blends into everyday human experiences. It’s the father who can drive his

Amna Ali Salem AlAdidi A Voice of Leadership, Poetry, and Humanity

Amna Ali Salem Aladidi A Voice of Leadership, Poetry, and Humanity By Michelle Clark Amna Al Adidi’s journey is deeply rooted in the values of family, heritage, and service. Growing up in a close-knit household, she was shaped by the love and determination of her mother, who, despite not having a formal education, poured her heart into ensuring her children reached the highest levels of learning. From her father, who was raised under the vision and teachings of Sheikh Rashid bin Saeed Al Maktoum, Amna inherited wisdom, resilience, and a strong sense of purpose. These foundations became the compass guiding her through life as both a leader and a poet. For Amna, politics and poetry are not opposing worlds but complementary realms. In politics, she is guided by justice and principle; in poetry, by compassion and humanity. She has always believed that words carry immense power, whether spoken under the dome of parliament or written in delicate verses. In both spaces, she seeks to be a voice for humanity, strong in conviction, yet tender in expression. Her love for poetry began early, when words became a refuge and a tool to express emotions she could not otherwise articulate. What started as simple verses grew over time into deeper reflections filled with symbolism and intellectual weight. Today, her poetry is not just a personal outlet but a bridge that connects her individual experiences to broader human and national concerns. Infused with Emirati identity, her poems carry the essence of sea, desert, and majlis traditions. Through them, she intertwines nostalgia, pride in the present, and hope for the future. While her poetry speaks from the heart, her academic background provides a strong intellectual framework for her political career. With a master’s degree in Strategic Oversight, Amna approaches governance with a methodical eye, ensuring long-term planning, effective policy evaluation, and social balance. This training equips her to merge theory with practice, helping shape decisions that reflect both the aspirations of the nation and the needs of its people. Within the Federal National Council, Amna’s passion is most evident in her advocacy for education, healthcare, and social development. She envisions an education system that nurtures creativity and critical thinking. This healthcare structure prioritizes both physical and mental well-being, as well as social policies that strengthen families and empower vulnerable communities. For her, these pillars are inseparable, forming the very foundation of a sustainable and just society. As an Emirati woman, Amna draws inspiration from the UAE’s values of safety, peace, and cultural diversity. She lives each day with both freedom and responsibility, free to express herself and contribute, yet responsible for representing her nation’s values with dignity. This balance of openness and security has empowered her with confidence, influencing not only her public service but also her poetic voice. For Amna, literature and poetry are vital to preserving the soul of Emirati culture. They serve as mirrors of society, carriers of tradition, and bridges between generations. In a fast-changing world, she sees them as essential to ensuring that identity and heritage are not lost, but instead celebrated and passed forward with meaning. She also believes deeply in the ability of Emirati youth, especially women, to strike a remarkable balance between tradition and modernity. Grounded in their roots yet open to the future, they embody the harmony of progress without compromise. Her advice to the younger generation is simple yet profound: never place limits on yourself. She urges Emirati youth to embrace both intellect and heart, public service and creativity, responsibility and talent. For her, identity is not a rigid mold but a continuous journey, and every pursuit, whether in governance, art, or personal growth, adds depth to that journey. When asked how she wishes to be remembered, Amna resists the idea of a single title. She does not wish to be known only as a leader or a poet, but as someone who served her country with love and sincerity in every possible way. If there is one legacy she hopes to leave, it is that of an honest voice, a faithful vision, and a tireless dedication to her nation. Amna Al Adidi’s story is one of harmony between intellect and emotion, tradition and modernity, politics and poetry. She embodies the values of her heritage while looking forward with vision, offering both her words and her actions as contributions to the growth and spirit of the UAE.

Ksenia Lapsiuk Dream. Create. Inspire. Fashion Illustrator & Live Event Artist

Ksenia Lapsiuk Dream. Create. Inspire Fashion Illustrator & Live Event Artist By Michelle Clark In the vibrant world of fashion and art, there are artists who don’t just capture beauty , they translate it into timeless experiences. One such artist is Ksenia Lapsiuk, a Ukrainian-born fashion illustrator and live event artist, now based in Dubai. With a Master’s degree in Fashion Art and Design from Kyiv National University of Technology and Design, Ksenia has dedicated her life to revealing beauty in its most elegant forms. Her collaborations with luxury houses such as Fendi, Bvlgari, Van Cleef & Arpels, Chopard, and Graff have positioned her at the crossroads of fashion, art, and human connection. For Ksenia, beauty and art are not just professions but values that guide her life. Every collaboration immerses her in a brand’s unique identity, inspiring her to refine her artistic language while staying true to her own vision. These projects are more than commissions, they are opportunities to celebrate elegance and transform fleeting moments into meaningful artistic expressions. Her passion shines most brightly during live fashion sketching, where she captures people in the moment with precision, speed, and a touch of her own perfectionism. Balancing detail and timing, she brings sketches to life before guests’ eyes, often leaving them moved and deeply touched. Some moments stay with her forever, like the joy of a guest who, upon seeing her portrait, exclaimed, “This is really me! You made my day!” or the warmth of another who still sends her holiday greetings years later. For Ksenia, such reactions are priceless reminders of why she creates: to connect, to inspire, and to celebrate beauty with others. Her guiding philosophy is summed up in three simple but powerful words: Dream. Create. Inspire. To dream means believing that nothing is impossible and finding beauty everywhere. To create is to bring those dreams into reality with soul, passion, and emotion. And to inspire is to share that beauty and wonder with others. These principles are not just her artistic motto but also the lens through which she experiences life. Though she works with both digital and handmade techniques, Ksenia remains captivated by the tactile nature of traditional illustration. She believes that in an era of AI and rapid digital innovation, the human touch, with all its spontaneity, imperfections, and authenticity, will only grow more precious. Every hand-drawn piece, in her view, carries a soul that no machine can replicate. Preparation is another cornerstone of her work. Each event requires immersion into a brand’s story, from studying its colors and materials to understanding its emotional essence. By aligning her vision with the brand’s identity, she creates experiences that feel both seamless and unforgettable, leaving a lasting impression on every guest. If given the chance to sketch anyone in history, Ksenia would choose Coco Chanel, a woman whose courage and vision revolutionized fashion and continues to inspire generations. Chanel’s story, like Ksenia’s, is a reminder that true artistry comes from daring to dream, embracing joy in creation, and inspiring others through beauty. Beyond her work, Ksenia draws inspiration from fashion, photography, art, and travel experiences that shape not only her creative expression but also the way she lives and sees the world. Every detail, every fleeting moment becomes a spark of inspiration, fueling her mission to share beauty wherever she goes. At the heart of her journey lies a simple truth: art is not only about what is created but about the emotions it awakens. Through her live sketches, collaborations, and illustrations, Ksenia Lapsiuk continues to turn moments into memories, reminding us that beauty is everywhere waiting to be noticed, celebrated, and shared.

Smart Cities, AI & the UAE’s Tech Evolution

Smart Cities, AI & the UAE’s Tech Evolution By Desk Reporter As of 2025, the transformation of Dubai into a smart city is no longer a distant ambition; it’s unfolding in real time. Across the emirate, intelligent systems are gradually becoming part of daily life. In modern homes, automated lighting and climate control are increasingly common. Voice assistants help residents manage their routines, while app-based transport services harness real-time data to reduce congestion and wait times. These features, once considered futuristic, are now quietly reshaping the way people live, work, and move. Looking ahead to 2030, the pace is expected to accelerate. Mornings may begin in fully responsive apartments where room temperatures, lighting, and energy usage adjust automatically to personal habits and preferences. Autonomous shuttles and self-driving taxis, already in trial phases, are set to become a standard part of the urban commute, powered by AI systems that manage traffic flows and optimize routes in real-time. Public infrastructure, from streetlights to waste bins, will increasingly be connected through sensors and data platforms, creating a more efficient, responsive urban environment. Electric vehicles are also gaining traction, supported by a rapidly expanding smart grid that regulates charging to minimize energy demand during peak hours. Environmental sensors already feed data to government platforms, guiding city planners in real-time to address pollution, heat islands, and emergency response more effectively. This evolution is not confined to Dubai alone. Across the UAE, from the glittering skyline of Dubai to Abu Dhabi’s dynamic innovation districts, smart city principles are taking root. The goal isn’t just efficiency; it’s quality of life. As one UAE innovation leader described it, the mission is for Dubai to become “the smartest and happiest city in the world… where services are managed through smart and integrated systems… making the lives of citizens, residents and visitors easier and enhancing their happiness.” Guided by this vision, both emirates are investing heavily in AI, sustainability, and digital infrastructure, turning the UAE into a living laboratory for urban innovation. With national strategies like the UAE AI Strategy 2031 and the Dubai Smart City Agenda, governments and private sectors alike are working to embed intelligence into every layer of society. The result? A future where cities are not only more connected, but also more human, designed to serve, adapt, and inspire. Smart Dubai and a Happy City Dubai’s smart city journey began with bold goals: a paperless government, widespread data platforms, and an official “Happiness Agenda.” By 2021, the government had transformed thousands of public services into seamless digital offerings and launched the Dubai Blockchain Strategy and Dubai AI Roadmap to cement innovation into policy. These efforts are framed by the founding vision of Sheikh Mohammed bin Rashid Al Maktoum, to make Dubai “the happiest city on Earth” through technology. For example, the city’s AI Happiness Meter uses real-time feedback to ensure government services make people smile, while smart apps let residents complete all tasks, from paying bills to planning weddings, with a few taps. Dubai’s 2021 Smart Strategy outlined the path: a “seamless, efficient, safe, and personalized” city. Residents would live in a smart, livable and resilient city, supported by a globally competitive economy and an interconnected society with accessible services. Infrastructure targets even aimed for “0 visits” to the government by providing 100% of services online. Sustainability was likewise baked in: a “clean environment enabled by cutting-edge ICT” was an explicit goal, echoing Dubai’s 2050 clean energy vision. These plans are more than rhetoric. Already, Dubai has set up massive projects like the Mohammed bin Rashid Al Maktoum Solar Park and a citywide smart grid, slashing emissions even as the population grows. A new Dubai Digital Authority now coordinates data and cloud infrastructure across agencies, aiming to double the emirate’s digital economy to over AED 200 billion in a few years, “making Dubai the smartest and happiest city in the world,” as the head of Dubai’s utilities put it. The emirate’s AI strategy for 2031 explicitly targets integration across healthcare, transport, education, and government, preparing the city for the next phase of growth. Dubai is already experimenting with futuristic urban mobility. In July 2025, Dubai’s RTA signed an MoU with Pony.ai , a Chinese-American self-driving firm , to begin public trials of autonomous taxis. By 2030, the plan is for one-quarter of all city trips to be handled by driverless vehicles. RTA CEO Mattar Al Tayer said these partnerships “support our ambition to lead globally in smart, efficient, and sustainable transport,” improving first-and last-mile connectivity and safety. On the roads, AI manages traffic flow; at stations, cameras and analytics smooth crowd movements; on the curb, electric pod cars quietly buzz. These innovations build on the dozen AI projects Dubai revealed at its “Smart Commute” expo, from AI maintenance of cycling lanes to bus-network optimization. Behind the scenes, Dubai’s data brains crunch city metrics. In 2025, the federal government rolled out a Proactive Government Performance System, an AI tool that processes millions of data points to predict how well each department meets its goals. Sheikh Mohammed hailed it as enhancing the government’s ability to “anticipate future challenges and opportunities”. Likewise, Dubai is building a national AI lab and advisory board to ensure data is used responsibly; its Ethical AI Toolkit guides vendors and officials on fair algorithms. In short, Dubai’s authorities see AI not as a gadget but as the operating system of the city, directing traffic, smoothing government services, and even nudging residents toward greener, happier lifestyles. Abu Dhabi’s Innovation Engine Dubai’s digital dazzle often makes headlines, but in Abu Dhabi, a quiet revolution is underway. The capital’s leaders have invested heavily in AI and startups, aiming to pivot from oil to high-tech. Abu Dhabi’s Government Digital Strategy 2025-2027 explicitly commits the emirate to becoming “the world’s first fully AI-native government across all digital services by 2027”. An AED13 billion budget will build cloud infrastructure, automate all government processes, and train citizens in AI. As H.E. Ahmed Al Kuttab, chairman of Abu Dhabi’s digital agency, explained: “By

Mona Tajarbi Redefining Influence Through Authenticity, Motherhood & Meaningful Impact

Mona Tajarbi Redefining Influence Through Authenticity, Motherhood, and Meaningful Impact By Michelle Clark Mona Tajarbi began navigating her public journey behind the safety of anonymity, sharing her voice, her ideas, and a desire to connect. With time, she evolved into a visible creator, brand founder, and advocate for women balancing multiple roles. Today, she speaks candidly about the choices that shaped her creative path, the drive behind her beauty brand, and the deeper purpose fueling her influence. When she first launched her platform “Tajarbi” (meaning “experiences”), Mona shared insights through narration without showing her face. The anonymity gave her space to explore and grow while she figured out her direction. But as her audience grew, so did her desire to connect more authentically. “I realized I was building genuine connections yet holding back a big part of myself. I wanted to show up fully not just as a voice, but as a woman, a creator, and someone proud of her story.” Showing her face transformed the nature of her connection with followers, offering not just content but the real person behind it. Today, Mona successfully manages two identities: founder of Blink Beauty Cosmetics and full-time influencer. She is involved in every aspect of her brand, from product creation and packaging to storytelling, while continuing to inspire and engage her growing digital community. Rather than separating the two roles, she lets them enrich each other. Her insights as an influencer shape Blink’s product line, and her brand serves as a creative extension of who she is. In her words, it’s “a piece of my heart in product.” As a mother and entrepreneur, Mona understands the pressure modern women face to wear multiple hats. She believes the real challenge isn’t just time, but identity. Through her collaborations with Emirates Football Club and other initiatives, she has made it her mission to help women, especially mothers, remember that their voices matter. Whether in sports, business, or at home, she wants women to feel seen, heard, and celebrated. She creates spaces where women can show up as their full, authentic selves. Looking back at her digital journey, Mona recalls starting with only 99 followers, no grand plan, just passion and honesty. Her growth didn’t come from chasing numbers, but from consistent, purposeful sharing. The turning points included showing her face and story, posting with intention, prioritizing community over metrics, and embracing her full journey—including the challenges. She responded to every message and built real relationships with her audience. “That trust is something I’ll never take for granted,” she says. Among the many accolades she has received, one moment stands out: her first award as an entrepreneur. It wasn’t the flashiest recognition, but it carried deep meaning. It validated the hard work, the sleepless nights, and the risks she took while juggling motherhood and business. It reminded her that Blink Beauty was more than a product line. It was her vision, her resilience, and the start of a legacy built on heart and determination. Mona also emphasizes the responsibility that comes with influence. She believes that having a platform should be about more than trends and aesthetics. It should be used to promote meaningful conversations and positive change. Through her collaborations with government bodies and global organizations, she has witnessed how impactful influencer partnerships can be in creating awareness and driving real transformation. “Whether it’s advocating for women, supporting education, or amplifying local causes, I see it as my duty to use my platform with intention,” she says. Mona Tajarbi’s journey from anonymous storyteller to impactful entrepreneur and influencer is a testament to the power of authenticity, intention, and community. Her decision to reveal her true self, and her passion for building something with meaning, have led her to inspire thousands. Whether helping women find their voices or turning her ideas into products, Mona proves that influence is most powerful when it’s rooted in purpose.

Dr Mahra Lutfi The Transformational Journey From Conflict to Cure

Dr. Mahra Lutfi The Transformational Journey From Conflict to Cure By Michelle Clark From the hushed corridors of regenerative medicine labs to the global stage of diplomacy and beauty, Dr. Mahra is a woman who defies definitions. A healer by training, an ambassador by mission, and an icon by grace, she carries within her the resolve of a survivor and the vision of a builder. “I was born into conflict,” she says. “But I chose to become a source of healing.” What follows is not the story of titles , but of transformation. Born in Iraq and raised amid the echoes of war, Dr. Mahra’s earliest memories are of instability and separation. Her family fled the shadows of political unrest, seeking refuge and hope across borders. “The pain of displacement leaves more than a physical scar,” she reflects. “It reshapes how you see yourself, how you connect with the world.” This early exposure to human fragility sparked a calling that transcended personal ambition. Medicine wasn’t just a profession , it was a pathway to restoration. She began her academic journey in the U.S., where she trained in regenerative medicine, an emerging field at the intersection of biology, innovation, and care. “Stem cell therapy is not about chasing futuristic science,” she explains. “It’s about using what we already have within us , our cells, our capacity , to repair, regenerate, and restore.” Dr. Mahra is now the first board-certified Emirati physician in regenerative medicine and among a handful of Arab women leading the charge in this advanced specialty. Her current mission is the development of the UAE’s first comprehensive stem cell therapy hospital, a vision rooted not only in scientific excellence, but in access and equity. “This hospital isn’t just for the privileged,” she says. “It’s for the grandmother with osteoarthritis. For the burn survivor. For the child with a rare disorder. We want to remove the barrier of geography from hope.” But her path has never followed a singular line. In 2023, she made international headlines by winning Miss Planet International , a global pageant that places emphasis on humanitarian impact. As the first Emirati woman to hold such a title, the win carried both symbolism and substance. “I didn’t enter the pageant to be seen,” she notes. “I entered to give visibility to the causes I care about, climate action, refugee support, and women’s health.” The pageant stage became a platform, not a pedestal. Wearing the crown gave her entry into spaces where she could advocate for regenerative medicine funding, push for greater female representation in STEM, and speak to youth across underserved communities. “In some rooms, a lab coat opens doors. In others, a sash does. I learned to carry both with responsibility.” Social media became her third space. Dr. Mahra has cultivated a digital presence that merges vulnerability with vision. Her posts are less about perfection and more about purpose , glimpses into medical missions, policy talks, and her own quiet battles with mental health and identity. “People follow authenticity,” she says. “And they can tell when someone is hiding behind curated filters. I choose to show up with truth , whether I’m tired after surgery or excited about speaking at the UN.” Indeed, as a UN Ambassador for Stem Cell Research, Dr. Mahra has helped shape international guidelines around ethical research, patient consent, and inclusion in clinical trials. Her voice has become particularly vital in advocating for underserved populations , especially refugees and women , who are often excluded from innovation pipelines. “We can’t afford to have a future in which only the wealthy benefit from scientific progress,” she argues. “Dignity must be the starting point of every breakthrough.” Beyond her professional reach, Dr. Mahra’s philanthropic work speaks volumes. She funds regenerative care for trauma survivors, partners with NGOs for cross-border medical outreach, and sponsors girls pursuing degrees in biotechnology and medicine. “Impact isn’t what you post,” she says. “It’s the quiet ripple of someone walking again. Of a young woman entering a lab she never thought she belonged in.” Her efforts are anchored by a deep connection to the UAE , the nation she now calls home. “The UAE gave me more than shelter. It gave me a chance to lead, to serve, to belong,” she says. “Here, tradition and progress walk hand in hand. It’s where a woman can be both fierce and feminine, both ambitious and anchored.” That identity , as a modern Emirati woman who holds space for contradictions , is something she fiercely protects and proudly shares. “I’m Arab, I’m Muslim, I’m a scientist, I’m an advocate. I’m not meant to fit into a single frame , and I want other girls to know they don’t have to either.” Her legacy, she says, isn’t about applause. It’s about permission. “I want girls to know they can be more than one thing. That they can build hospitals and speak on world stages. That they don’t have to choose between intellect and beauty, faith and freedom, care and courage.” As she continues her work , in labs, at podiums, across continents , Dr. Mahra’s message is one of synthesis. Her life is not a series of chapters, but a symphony where every note is intentional: the healer, the refugee, the queen, the builder. Each part made stronger because of the other. And when asked what still drives her, she pauses. Then offers: “There’s still so much pain in the world. And where there’s pain, there’s room for healing. That’s where I’ll be.”