Cover Stories

Masood M. Sharif MahmoodA Masterclass in Corporate Continuity By Rizwan Zulfiqar Bhutta The transfer of leadership within a global enterprise can often be a moment of instability. Markets tend to react cautiously, employees look for reassurance, and stakeholders assess whether strategic direction will shift. Yet the succession from Hatem Dowidar to Masood M. Sharif Mahmood at e& stands as a compelling example of institutional steadiness and disciplined planning. By announcing the leadership change well in advance of the 31 March 2026 deadline, the organisation delivered a clear signal to global markets, strategic partners, and its 244 million subscribers that its trajectory is guided by a collective vision rather than by the personality of a single executive. The message was unmistakable. The strategy remains intact, the direction is clear, and continuity is paramount. Such clarity is not accidental. Leadership transitions frequently introduce uncertainty, particularly in industries as capital intensive and strategically sensitive as telecommunications and digital infrastructure. However, the structured five week handover period described by Dowidar as an all hands on deck effort reflects a deliberate effort to preserve operational momentum. The company’s record breaking 2025 performance, including a net profit of AED 14.4 billion and consolidated revenue of AED 72.9 billion, provides a strong financial backdrop. The objective of the transition is therefore not recovery or recalibration, but sustained acceleration. The process has been transparent and methodical. By maintaining alignment across the senior leadership team, the board, and operational divisions, e& has removed the ambiguity that often accompanies executive change. Mahmood steps into the role not as a disruptor but as a strategic successor equipped with a defined mandate and supported by a synchronised leadership structure. From Connectivity to Digital Ecosystem The telecommunications sector rarely stands still. It is shaped by relentless technological evolution, regulatory shifts, competitive pressures, and rapidly changing consumer expectations. The conclusion of Dowidar’s tenure therefore marks more than a routine executive departure. It closes a transformative chapter in the modern history of Middle Eastern telecommunications. During his decade at the helm, Dowidar oversaw a profound metamorphosis. The transition from Etisalat Group to e& was not merely cosmetic rebranding. It represented a conceptual repositioning. The organisation consciously moved beyond the identity of a traditional telecommunications operator and embraced the ambition of becoming a diversified global technology and investment group. The shift was strategic rather than symbolic. Under Dowidar’s leadership, e& expanded its international footprint to 38 countries, broadened its portfolio across digital services, enterprise solutions, and fintech, and integrated millions of customers into a wider technological ecosystem. The emphasis moved from selling connectivity to enabling digital lifestyles and financial inclusion. Financially, the group reached unprecedented heights. Yet Dowidar’s own reflections suggest that subscriber integration into a unified digital and financial environment stands as the more significant achievement. The 244 million customers are not merely users of voice and data services. They are participants in an interconnected ecosystem spanning communications, payments, cloud computing, cybersecurity, and emerging digital platforms. In this context, Mahmood inherits an entity that has already undergone structural reinvention. The challenge before him is not transformation from scratch, but optimisation of a platform already designed for scale. The Appointment of Masood M. Sharif Mahmood The selection of Mahmood as Group Chief Executive reflects continuity of philosophy combined with readiness for the next phase of technological competition. His appointment was neither abrupt nor externally imposed. It emerged from within the organisation’s own leadership ranks, reinforcing the message of internal strength and strategic coherence. Most recently, Mahmood served as Chief Executive of Etisalat UAE, the group’s largest and most profitable business unit. In that capacity, he stood at the operational forefront of the company’s digital shift. He oversaw infrastructure modernisation, expansion of fibre networks, deployment of advanced mobile technologies, and the integration of digital services tailored to both consumer and enterprise segments. Prior to joining e&, Mahmood led Yahsat for nearly a decade. Under his stewardship, Yahsat evolved from a regional satellite start up into an internationally recognised satellite communications provider. He guided the company through technological scaling, geographic expansion, and ultimately a successful public listing on the Abu Dhabi Securities Exchange. This experience demonstrated his ability to navigate capital markets, regulatory frameworks, and complex infrastructure investments simultaneously. His academic background reinforces this dual perspective. With an MBA from McGill University and a Bachelor of Science in Computer Engineering from Khalifa University, Mahmood combines technical literacy with financial acumen. He understands not only the commercial imperatives of shareholder value and return on capital, but also the technological architecture underpinning fibre networks, satellite systems, data centres, and emerging artificial intelligence platforms. This combination is particularly relevant in an era when telecommunications infrastructure forms the backbone of digital economies. The next competitive frontier will not be defined solely by subscriber numbers, but by the intelligent utilisation of data and platform integration. The Strategic Mandate As Mahmood assumes leadership, three interconnected priorities are likely to define his strategic agenda. The first concerns international synergy. Under Dowidar, e& pursued assertive global expansion, acquiring and investing in assets across Central and Eastern Europe as well as other markets. Expansion, however, is only the initial phase of value creation. Integration determines long term performance. Mahmood’s challenge will be to harmonise systems, governance structures, digital platforms, and brand identity across diverse regulatory environments. Achieving operational coherence while respecting local market dynamics will require disciplined execution. The second frontier lies in artificial intelligence and data evolution. The scale of e&’s subscriber base constitutes one of its most valuable strategic assets. Data, when ethically managed and intelligently analysed, enables predictive services, personalised customer experiences, fraud detection, enterprise analytics, and smart city integration. Mahmood’s engineering foundation suggests that he will prioritise the shift from providing connectivity infrastructure to delivering intelligent digital solutions. In practical terms, this means leveraging AI to enhance enterprise offerings, automate network optimisation, and create new revenue streams beyond traditional telecommunications services. The third priority centres on scaling the financial ecosystem. The development of digital financial services, including e& money, has positioned the

Beyond Dubai Hidden Cultural & Eco-Tourism Journeys In The Emirates By Marina Ezzat Alfred At sunrise, a traveler leaves Dubai behind as the skyline dissolves into open land. The road narrows, the air softens, and the pace of life changes almost immediately. In a mountain village, an elder shares coffee brewed the traditional way, speaking of seasons, falcons, and stories passed down long before highways existed. There are no queues here, no flashing screens, only the quiet rhythm of daily life and the sense of being gently welcomed into something deeply rooted and real. Further east, the sea tells a different story. Mangroves stretch their tangled roots into still water, sheltering birds and marine life that thrive because the land is protected, not exploited. A local guide moves slowly, explaining how conservation became a shared responsibility, not a trend. As the sun sets over the desert or the coast, travelers realize they are no longer just passing through the UAE, they are listening to it, learning from it, and carrying a piece of its living heritage with them. Discovering the Cultural Heart of Sharjah In Sharjah, the story unfolds at a walking pace. A visitor steps into the Heart of Sharjah just as the afternoon light settles on coral-stone walls, their textures shaped by time rather than design trends. Inside a restored home, the scent of old wood and Arabic coffee lingers while a guide speaks softly about families who once lived here. Nothing feels staged; preservation here is an act of respect, a quiet promise to let the past breathe within the present. As the day drifts on, the traveler wanders between a calligraphy house and a small heritage café, pausing not because of a schedule, but because the place invites stillness. Conversations replace crowds, and reflection replaces distraction. In Sharjah, sustainability is not announced, it is lived, through patience, continuity, and the careful passing of identity from one generation to the next. Mountain Life and Community Tourism in Hatta The road to Hatta rises gently, trading glass towers for rugged peaks and cooler air. A traveler arrives just as the mountains reveal their quiet strength, stone, wind, and wide horizons shaped by time. On a narrow trail, footsteps slow naturally, not from effort alone, but from awe. Here, adventure feels respectful, guided by an unspoken agreement to leave the land exactly as it was found. Later, in a small mountain village, the story deepens. A local farmer explains how water is shared, how crops survive thin soil and long summers, how community matters as much as nature. As night falls over an eco-lodge tucked between the hills, the silence feels earned. In Hatta, sustainability is not an idea, it is a way of living, steady and resilient, carved into the mountains themselves. Mangroves and Marine Conservation in Abu Dhabi Just beyond Abu Dhabi’s wide roads, the city softens into water and green. A traveler slips quietly into a kayak, the paddle barely disturbing the surface as mangrove roots rise like guardians from the sea. The guide’s voice is calm, explaining how these trees protect the coast and store carbon, but the lesson truly settles in the stillness, when a bird takes flight, or a fish ripples the water below. As the journey continues, the sense of care becomes unmistakable. Protected islands and wildlife sanctuaries feel less like attractions and more like promises kept. There is no rush, no spectacle to chase, only an invitation to observe, to understand, and to recognize that preservation here depends on humility. In Abu Dhabi’s mangroves, nature leads, and visitors learn to follow. Desert Conservation Beyond the Dunes As night settles over the desert, a small group gathers far from the roar of engines. A guide traces constellations across the sky, weaving stories once used by Bedouins to navigate vast, silent landscapes. By daylight, the same guide points to delicate plants and animal tracks in the sand, revealing how life adapts, survives, and quietly endures in a place many assume is empty. Here, the desert is no longer a thrill ride, it is a teacher. Through slow walks, shared stories, and careful observation, travelers begin to understand how traditional knowledge and modern conservation meet. What remains is not adrenaline, but respect, and the realization that the desert’s greatest gift is the wisdom it offers to those willing to listen. Coastal Heritage and Sustainable Fishing in the Northern Emirates At dawn in a quiet coastal village, the sea is already awake. Fishermen prepare their boats as they have for generations, moving with a rhythm learned from tides rather than clocks. A visitor stands nearby, listening as stories surface, of seasons, handmade vessels, and reefs once memorized like maps. The ocean here is not scenery; it is lineage, labor, and memory. As the day unfolds, the journey moves between old ports and coral restoration sites, where tradition meets responsibility. Conversations replace commentary, and learning happens through presence rather than performance. In Ras Al Khaimah and Fujairah, sustainable travel feels deeply human, rooted in trust, shared knowledge, and the quiet understanding that preserving the sea also preserves the people who live by it. A New Way to Experience the UAE The journey often ends the way it began, on the road, but the traveler is no longer the same. Somewhere between mountains, mangroves, deserts, and coastlines, the UAE has revealed itself not as a destination to consume, but as a place to understand. The rush fades, replaced by moments of listening, learning, and moving at the pace of the land and its people. In choosing these quieter paths, travelers find a different kind of richness. Progress no longer feels separate from preservation; it moves alongside it, carefully and with intent. What stays with them is not a checklist of sights, but a feeling of connection, respect, and a country that invites the world to travel not faster, but wiser.