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Her Excellency Reem Bint Ebrahim Al Hashimy, The Architecture of Connection

Her Excellency Reem Bint Ebrahim Al Hashimy, The Architecture of Connection

Her Excellency Reem Bint Ebrahim Al Hashimy, The Architecture of Connection By Editorial Desk How one Emirati woman’s journey reflects the UAE’s cultural confidence and global belief in the power of bringing the world together There are individuals whose influence is best understood not through titles alone, but through the worlds they help bring together. Their contribution exists at the meeting point of cultures, ideas, ambitions and human possibility. Her Excellency Reem bint Ebrahim Al Hashimy belongs to this distinctive generation of Emirati leadership, representing a modern spirit shaped by openness, connection and a belief in the power of people to create a shared future. Her journey reflects an important dimension of the UAE’s cultural story, that of a nation which has grown with remarkable speed while remaining conscious of its identity, welcoming the world while continuing to develop its own sense of heritage, belonging and cultural confidence. Her contribution is particularly meaningful because it reflects a form of leadership that is not centred on personal visibility. Instead, it can be understood through the creation of spaces where people, communities and ideas are able to meet. In an increasingly interconnected world, the ability to bring different perspectives together has become one of the most valuable forms of human influence. The UAE itself has increasingly become an expression of this philosophy. Across its cities, languages, cuisines and communities coexist within a society where cultural exchange is not simply an occasional experience, but part of everyday life. Millions of people from different parts of the world have made the country their home, creating a living environment in which traditions meet, evolve and find new forms of expression. Within this wider cultural landscape, Her Excellency Reem Al Hashimy’s journey reflects the UAE’s belief that progress becomes more meaningful when knowledge, creativity and experience are shared. Her work has been closely associated with platforms that encourage people to encounter one another, discover unfamiliar perspectives and recognise that the future cannot be created in isolation. This idea has become increasingly central to the cultural identity of the Emirates, particularly as the country has developed into a place where East and West, heritage and innovation, local identity and global experience exist alongside one another. Perhaps no chapter illustrates this philosophy more vividly than Expo 2020 Dubai. The event became one of the most significant cultural gatherings ever hosted in the region, bringing together 192 countries in an extraordinary celebration of architecture, creativity, innovation and human imagination. For months, Dubai became a meeting point for languages, traditions and ideas from almost every corner of the world. As Director General of Expo 2020 Dubai, alongside her wider responsibilities, Her Excellency Reem Al Hashimy played a central role in bringing this remarkable vision to life. The significance of Expo, however, extended far beyond its extraordinary buildings and national pavilions. Its deeper value was cultural. Visitors could move between representations of different countries and communities, discovering stories, traditions, music, food, technology and artistic expressions that might otherwise have remained distant. For the UAE, this represented something particularly powerful. A country positioned between continents became a stage upon which the world could encounter itself, not through the abstract language of globalisation, but through human experiences, conversations and cultural discovery. The theme, Connecting Minds, Creating the Future, captured an idea that has increasingly shaped the contemporary identity of the Emirates. Progress does not emerge solely from individual achievement. It is also born from exchange. An idea may begin in one part of the world, find new expression somewhere else and eventually become meaningful to people far beyond its original borders. This philosophy was visible throughout Expo, where architecture itself became a form of storytelling and each pavilion presented a different interpretation of identity, heritage and possibility. Ancient traditions stood alongside advanced technologies, indigenous knowledge appeared beside futuristic design, and art and science shared the same cultural landscape. For millions of visitors, the experience became an encounter with the diversity of human civilisation. Yet behind such a platform lies a deeper responsibility. Bringing the world together requires more than infrastructure and organisation. It requires an understanding of difference and a willingness to create an environment in which different identities can be expressed with dignity, curiosity and mutual respect. It is within this cultural dimension that the contribution of Her Excellency Reem Al Hashimy becomes particularly significant. Her work reflects an understanding that international engagement is ultimately human. Institutions may provide the framework and projects may provide the physical space, but genuine connection depends on people. It depends upon the ability to listen, to understand unfamiliar perspectives and to recognise that cultural diversity can become a source of creativity and strength. The UAE has increasingly developed its identity around this idea of encounter. In Dubai and across the Emirates, a visitor can experience an extraordinary mixture of cultures within a remarkably small geographical space. Conversations move between languages, traditions coexist within the same neighbourhoods and communities from Asia, Africa, Europe and the Americas contribute to the social and cultural rhythm of the country. The contemporary Emirati experience is therefore shaped not by isolation from the world, but by interaction with it. At the same time, the country’s cultural confidence has allowed it to approach this openness without losing sight of its own traditions. Emirati heritage remains present through hospitality, family, language, architecture, poetry and customs, while the wider world continues to influence the creative and social landscape around it. This balance between continuity and transformation has become one of the most fascinating aspects of the UAE’s cultural development. Women have also become increasingly visible within this evolving cultural landscape, contributing across education, entrepreneurship, science, the creative industries and many other areas of national life. Their presence represents an important part of the UAE’s modern story, particularly because the country’s development has created opportunities for women to participate directly in projects and initiatives with international relevance. Her Excellency Reem Al Hashimy represents one of the most prominent examples of this generation of Emirati women,

UAE Is More Than the Content You See From Salespeople and Influencers

UAE Is More Than the Content You See From Salespeople and Influencers

UAE Is More Than the Content You See from Salespeople and Influencers By Rizwan Zulfiqar Bhutta A nation shaped by visionary Rulers, resilient people, and a shared ambition that unites Emiratis and expatriates alike. Spend just a few minutes scrolling through social media and you could easily believe that the United Arab Emirates is defined by luxury cars, iconic skyscrapers, glamorous lifestyles and promises of overnight success. Every day, influencers and salespeople present a carefully curated version of the UAE that often seems too perfect to be real. They showcase the rewards, but rarely the journey. They celebrate the destination, but seldom the years of perseverance required to reach it. There is nothing wrong with celebrating success. The problem is that these polished snapshots often overlook the true story of the UAE. The real United Arab Emirates was not built on viral videos or marketing campaigns. It was built on vision, resilience and extraordinary leadership. Every skyline that captures the world’s attention began as an ambitious idea. Every thriving business started with uncertainty, determination and countless hours of hard work. Behind every successful entrepreneur, executive, artist and professional are years of sacrifice, setbacks and unwavering commitment. The UAE has never promised an effortless path. Instead, it offers something far more valuable, an environment where talent, discipline and perseverance have the opportunity to thrive. The country’s remarkable success is rooted in the vision of its Rulers, whose long-term leadership transformed a young nation into one of the world’s most dynamic economies. Their commitment to stability, innovation and opportunity has created an environment where both citizens and expatriates can build meaningful futures. Alongside this leadership are laws and regulations that protect society, preserve order and foster confidence. While adapting to these systems may require adjustment, they are among the key reasons the UAE enjoys exceptional levels of safety, security and economic stability. These foundations have created a nation where businesses can grow with confidence, families can build secure lives and communities can flourish in an atmosphere of trust and opportunity. Perhaps the UAE’s greatest achievement is the balance it has maintained between preserving its national identity and embracing global diversity. Emiratis remain deeply connected to their heritage while welcoming people from every corner of the world to contribute to the country’s remarkable journey. Today, more than 200 nationalities live and work side by side, bringing different cultures, perspectives and ambitions. Despite these differences, there is a shared understanding that everyone is contributing to something greater than themselves. That collective purpose is what truly makes the UAE unique. Walk through any city across the Emirates and you will witness thousands of dreams unfolding every day. An entrepreneur is launching a new business. A teacher is shaping future generations. A healthcare professional is caring for patients. An engineer is designing tomorrow’s infrastructure. A delivery rider is working tirelessly to support loved ones thousands of miles away. A government employee is helping develop policies that will shape the country’s future. Their journeys may be different, but together they form the heartbeat of a nation that continues to grow through the collective efforts of its people. The UAE rewards those who approach life with purpose. It is far more than a place to earn an income—it is a place to create value. Those who arrive expecting shortcuts often discover that meaningful success cannot be purchased or borrowed. Those who embrace discipline, continuous learning and resilience frequently uncover opportunities beyond anything they imagined. Here, success belongs not only to the most talented, but to those who consistently demonstrate integrity, patience and determination. One characteristic appears time and again in every inspiring success story across the UAE: the courage to dream. Dreaming is often dismissed as wishful thinking, yet every great achievement begins with someone imagining a future that does not yet exist. The UAE has become home to countless individuals who arrived with little more than ambition and determination. Over time, many transformed modest beginnings into successful careers, small businesses into international enterprises and uncertain futures into inspiring achievements. Their accomplishments were not built on luck alone. They were built on vision supported by relentless action. Manifestation is frequently misunderstood as simply wishing for success. In reality, it is about creating a clear vision, committing to it every day and continuing to move forward even when progress seems slow. The UAE provides fertile ground for those willing to combine ambition with discipline. It opens doors, but it expects people to walk through them with courage, responsibility and hard work. Perhaps that is why those who truly succeed here often speak more about gratitude than glamour. They understand that lasting success is not measured solely by luxury or status. It is reflected in building a secure future, supporting family, creating opportunities for others and contributing positively to the society that welcomed them. The greatest achievements are often the quiet ones—the businesses built with integrity, the families raised with stability and the communities strengthened through kindness, collaboration and mutual respect. The story of the UAE continues to be written every day. It is written by Emirati citizens preserving the values that shaped this nation while embracing innovation and progress. It is written by expatriates who arrive carrying hope, determination and the courage to begin again. It is written by people who understand that meaningful accomplishment requires patience, resilience and unwavering belief in tomorrow. Beyond every polished photograph, luxury advertisement and perfectly edited social media reel lies a far richer reality. The UAE’s greatest wealth is found not only in its skyline, but in its people, its visionary Rulers, and the values that have guided its extraordinary journey. It is a nation where strong leadership provides direction, laws provide stability, diversity creates strength and resilience becomes the common language spoken by millions pursuing their aspirations while contributing to a shared future. The United Arab Emirates is far more than the content you see online. It is a country where dreams are not simply imagined—they are built, one determined step at

The Steward of Tomorrow Who Shapes the Horizons of Dubai, Khalfan Belhoul CEO Dubai Future Foundation

The Steward of Tomorrow Who Shapes the Horizons of Dubai, Khalfan Belhoul, CEO Dubai Future Foundation

The Steward of Tomorrow Who Shapes the Horizons of Dubai, Khalfan Belhoul CEO Dubai Future Foundation By Rizwan Zulfiqar Bhutta Indeed, in every great civilisation there arise figures whose purpose transcends the ordinary obligations of leadership and enters the realm of vision. Such individuals become custodians not merely of institutions but of aspirations, guiding societies towards futures not yet imagined by the multitude. In the United Arab Emirates, a nation whose remarkable ascent has become one of the defining stories of modern history, Khalfan Juma Belhoul stands amongst those entrusted with such a profound responsibility. As Chief Executive Officer of the Dubai Future Foundation, he occupies a position that lies at the very heart of Dubai’s ambition to remain one of the world’s most innovative, dynamic and forward looking cities. His stewardship reflects not only professional excellence but also an unwavering commitment to the vision established by the wise leadership of Dubai and the United Arab Emirates. The story of Dubai in the twenty first century cannot be separated from the pursuit of the future. Whilst many cities seek to adapt to change, Dubai has distinguished itself by striving to create it. This philosophy has become a defining characteristic of the emirate under the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. It is within this environment of relentless innovation that Khalfan Belhoul has emerged as one of the principal architects helping to transform aspiration into practical reality. Since assuming the role of Chief Executive Officer of the Dubai Future Foundation in February 2018, he has played a central role in advancing initiatives that place Dubai at the forefront of technological development, future foresight and global dialogue. His leadership style reflects a distinctly Emirati approach to progress. Rather than viewing innovation solely through the lens of technology, he understands it as a comprehensive framework encompassing government excellence, economic competitiveness, social advancement and human development. This broader understanding has enabled the Dubai Future Foundation to become far more than an institution dedicated to emerging technologies. Under his guidance it has evolved into a platform through which governments, entrepreneurs, researchers, investors and visionaries can collaborate to address the opportunities and challenges of tomorrow. Those who observe Khalfan Belhoul’s work often remark upon his ability to bridge the worlds of policy and innovation. Such a quality is particularly significant in a city that seeks to transform ambitious ideas into tangible achievements. Innovation without execution remains merely an aspiration, whilst execution without vision risks stagnation. The success of Dubai’s future oriented initiatives has depended upon maintaining a delicate balance between these two forces. Belhoul’s leadership has demonstrated an acute understanding of this principle, ensuring that the Foundation serves as both a think tank and an action platform capable of delivering measurable outcomes. The Dubai Future Foundation itself occupies a unique position within the global innovation landscape. Established to envision, design and execute the future, it has become synonymous with some of Dubai’s most celebrated initiatives. Through programmes that explore artificial intelligence, advanced mobility, sustainability, digital transformation and emerging economic sectors, the Foundation seeks to prepare both government and society for the profound changes reshaping the world. At the centre of this endeavour stands Khalfan Belhoul, whose role extends beyond administration into strategic leadership and international engagement. One of the most compelling aspects of his tenure has been his emphasis on fostering a culture of future readiness. In a rapidly evolving global environment, nations increasingly recognise that competitiveness depends upon their ability to anticipate change rather than merely respond to it. Belhoul has consistently championed this philosophy, encouraging organisations to adopt long term thinking and embrace experimentation. Such an approach aligns seamlessly with Dubai’s broader ambition to become the world’s most future ready city. It also reflects a deeper understanding that sustainable success is achieved through preparation, adaptability and continuous learning. Beyond institutional leadership, Khalfan Belhoul has become an influential voice in international conversations surrounding innovation and foresight. Through engagements with global stakeholders, he has helped position Dubai as a meeting place for the world’s foremost thinkers and changemakers. This role carries particular significance at a time when societies face unprecedented transformations driven by technological advancement, demographic shifts and environmental challenges. By facilitating dialogue between diverse perspectives, he has strengthened Dubai’s reputation as a centre for constructive global cooperation. Perhaps nowhere is this commitment more visible than in the Dubai Future Forum, the annual gathering that has rapidly established itself as one of the world’s most significant platforms dedicated to futures thinking. Under Belhoul’s leadership, the Forum has attracted leading experts, academics, innovators and policymakers from across the globe. The event embodies Dubai’s belief that understanding the future requires collaboration across disciplines and cultures. Rather than focusing solely on predictions, the Forum encourages meaningful exploration of possibilities and practical solutions. Through this initiative, Dubai has reinforced its position as a city that not only discusses the future but actively seeks to shape it. The success of such platforms is rooted in a leadership philosophy that values curiosity as highly as expertise. Khalfan Belhoul frequently emphasises the importance of exploring emerging trends and understanding their potential implications for society. This perspective reflects the broader ethos of the Dubai Future Foundation, which seeks to transform uncertainty into opportunity. By fostering an environment where innovation can flourish, the Foundation contributes to the development of policies and strategies capable of addressing both present challenges and future aspirations. There is also a distinctly human dimension to Belhoul’s work. Whilst technological innovation often captures public attention, he consistently highlights the importance of people as the true drivers of progress. The future, in his view, is not defined solely by machines, algorithms or digital platforms but by the capacity of individuals to imagine, create and collaborate. This emphasis on human potential aligns closely with the leadership vision of the United Arab Emirates, which places investment in people at the centre of national development. Through programmes

Mudassir Sheikha

Mudassir Sheikha, Co-Founder & CEO Careem, The Architecture of Ambition, The Quiet Reinvention of Mobility

Mudassir Sheikha, Co-Founder & CEO Careem, The Architecture of Ambition, The Quiet Reinvention of Mobility By Riz Z Bhutta Verily, every generation produces a handful of visionaries whose greatest innovation lies not in technology itself, but in recognising possibilities invisible to others. Mudassir Sheikha has become one of those defining figures, reshaping the landscape of mobility and digital commerce across the Middle East. As the co founder and Chief Executive Officer of Careem, he has become one of the Middle East’s most influential technology leaders, proving that innovation flourishes not only in Silicon Valley but wherever vision meets determination. Born and raised in Pakistan, Mudassir’s fascination with technology emerged long before entrepreneurship became fashionable across the region. Possessing a naturally analytical mind, he pursued engineering before continuing his academic journey in the United States, where he earned a degree in Computer Science from Stanford University. Immersed in one of the world’s most innovative environments, he gained first hand exposure to the culture of disruption that would later shape his own entrepreneurial philosophy. His professional career began in Silicon Valley with the technology startup Brience. Working in one of the world’s most competitive innovation ecosystems introduced him to the pace, creativity and relentless problem solving that define successful technology companies. Yet while Silicon Valley offered limitless opportunity, Mudassir recognised that many of the world’s greatest challenges remained unsolved elsewhere. Rather than pursuing a conventional American technology career, he made the unusual decision to return to Pakistan, believing that meaningful innovation could emerge far beyond established technology hubs. Back in Pakistan, he co founded DeviceAnywhere, a pioneering technology company that enabled developers to test software remotely on real mobile devices At a time when smartphones were beginning to reshape the digital landscape, the company’s technology addressed an increasingly important challenge for software developers. DeviceAnywhere rapidly gained international recognition, eventually attracting the attention of global technology firms. In 2008, the company was acquired by Keynote Systems, marking Mudassir’s first major entrepreneurial success and establishing him as a founder capable of building businesses with global relevance. Many entrepreneurs might have considered such an acquisition the culmination of their ambitions. For Mudassir, it represented only another stage in a much longer journey. Following the acquisition, he joined McKinsey & Company in Dubai, one of the world’s most respected management consulting firms. There, he advised governments and major corporations across the Middle East, gaining invaluable insight into regional economies, infrastructure and the operational challenges facing both public and private institutions. Those consulting years proved transformative. Travelling extensively throughout the Middle East exposed him to a common problem shared by millions of residents. Reliable transportation remained inconsistent, fragmented and often inaccessible. Booking a taxi could be unpredictable, while urban mobility lacked the technological sophistication that consumers elsewhere had begun to expect. Rather than accepting these inefficiencies as permanent, Mudassir saw an opportunity to build a platform capable of fundamentally changing how people moved through cities. That vision became reality in 2012 when he co founded Careem alongside Magnus Olsson. Beginning with a modest team operating from Dubai, the company set out not merely to create another ride hailing application but to solve regional transportation challenges through technology specifically designed for local markets. Careem quickly distinguished itself by understanding cultural nuances, adapting payment systems to regional preferences and building trust within communities that had previously relied upon traditional transport services. Under Mudassir’s leadership, Careem expanded at extraordinary speed. What began as a transportation platform evolved into one of the Middle East’s most significant technology companies, operating across numerous countries throughout the Middle East, North Africa and South Asia. Millions of customers embraced the service, while thousands of drivers found new economic opportunities through the platform. Careem became far more than a technology company. It became an engine of digital transformation across emerging markets. The defining moment in Careem’s history arrived in 2019 when Uber acquired the company in a landmark deal valued at approximately 3.1 billion US dollars. The acquisition became one of the largest technology transactions ever completed in the Middle East, demonstrating to investors around the world that globally significant technology companies could be created within the region. For countless aspiring entrepreneurs, the transaction served as proof that regional innovation could command international recognition on equal terms with businesses originating in more established technology ecosystems. Rather than viewing the acquisition as an ending, Mudassir regarded it as an opportunity for further evolution. Remaining at the helm of Careem, he guided the company beyond transportation into a broader digital ecosystem. Today, Careem offers food delivery, grocery services, digital payments, financial technology, bike sharing and a growing range of everyday consumer services. The company has transformed into what many describe as the region’s everyday super app, simplifying countless aspects of daily life through a single digital platform. Mudassir’s leadership style has earned widespread respect throughout the technology community. Unlike founders driven primarily by personal publicity, he has consistently maintained a measured and thoughtful public profile. His speeches frequently emphasise long term thinking, resilience, disciplined execution and the responsibility entrepreneurs carry towards the societies they serve. He often speaks of building institutions rather than simply companies, believing that lasting businesses should create opportunities for employees, customers and entire economies. Beyond Careem itself, Mudassir has become an influential advocate for entrepreneurship across the Middle East and Pakistan. He actively encourages young founders to pursue ambitious ideas while remaining grounded in solving genuine problems. His journey demonstrates that successful entrepreneurship is rarely the product of sudden inspiration alone. It is built through years of technical expertise, operational experience, strategic thinking and the willingness to embrace calculated risk. Today, Mudassir continues leading Careem as it expands its technology driven ecosystem across the region, investing in artificial intelligence, financial services and innovations designed to make urban living increasingly seamless. His focus remains firmly directed towards creating practical solutions that improve everyday experiences for millions of people while strengthening the digital economy of the Middle East. The story of Mudassir Sheikha is ultimately

The Longevity Boom, UAE Residents Are Investing in Living Better, Not Just Longer

The Longevity Boom, UAE Residents Are Investing in Living Better, Not Just Longer

The Longevity Boom, UAE Residents Are Investing in Living Better, Not Just Longer By Marina Ezzat Alfred A few years ago, wellness looked very different. For many people, being healthy meant fitting in a workout before work, drinking enough water throughout the day, and perhaps trying the latest diet trend making waves on social media. The focus was often on appearance, losing weight, building muscle, or reaching a fitness milestone. Today, a new mindset is taking over. Across the UAE, residents are becoming increasingly interested in something much bigger than fitness: longevity. It’s a concept that goes beyond looking healthy and focuses instead on staying healthy for as long as possible. Rather than asking how to get in shape for summer, people are asking how they can maintain their energy, mobility, mental sharpness, and overall wellbeing well into their later years. For decades, healthcare was largely reactive. People visited doctors when they felt sick. They sought treatment after symptoms appeared. Prevention was important, but it wasn’t always the primary focus. That approach is changing rapidly. Today’s consumers are treating health the same way they treat financial planning. Instead of waiting for problems to arise, they’re making investments now that could pay off years, or even decades, into the future. Many residents are booking comprehensive health assessments, advanced blood screenings, hormone evaluations, and genetic tests not because they are ill, but because they want a clearer picture of their current health and potential future risks. The goal isn’t simply to avoid disease. It’s to create a lifestyle that supports vitality, productivity, and independence for as long as possible. For busy professionals, entrepreneurs, and families balancing demanding schedules, longevity has become less of a trend and more of a strategy. Not long ago, the word “biohacking” sounded futuristic and somewhat intimidating. It was associated with elite athletes, Silicon Valley founders, and health enthusiasts willing to experiment with cutting-edge technology in pursuit of peak performance. In 2026, biohacking has entered the mainstream. Walk into a café in Dubai, Abu Dhabi, or Sharjah, and chances are you’ll overhear conversations about sleep scores, recovery metrics, intermittent fasting, glucose monitoring, or personalized supplements. People are becoming fascinated by the data their bodies generate. Smartwatches and wearable devices now provide detailed insights into heart rate variability, stress levels, sleep quality, activity patterns, and recovery times. Instead of relying solely on how they feel, individuals are using real-time information to make decisions about exercise, nutrition, and daily routines. The appeal is simple. Most people aren’t trying to become superhuman. They simply want to feel better. They want more energy in the morning, better focus at work, improved sleep at night, and greater resilience to the physical and mental demands of modern life. Technology is helping them pursue those goals with a level of precision that wasn’t possible just a few years ago. Perhaps one of the most surprising developments within the longevity movement is the transformation of social life itself. For generations, socializing often revolved around food, drinks, and nightlife. While those activities remain popular, a growing number of residents are seeking alternatives that align with their wellness goals. This has led to the rise of what many are calling “social wellness. “Across the UAE, wellness clubs are becoming gathering places for like-minded individuals who want to prioritize health without sacrificing community. Instead of meeting friends at a bar, people are connecting through cold plunge sessions, infrared saunas, guided breathwork classes, meditation circles, recovery lounges, and wellness workshops. These experiences combine self-care with social interaction, creating spaces where people can recharge physically and mentally while building meaningful relationships. For many young professionals, this shift feels natural. After spending long hours at work and navigating increasingly busy lives, the idea of waking up refreshed after a wellness-focused evening has become more appealing than recovering from a late night out. The popularity of these clubs reflects a broader cultural change. Wellness is no longer viewed as an individual pursuit. It’s becoming part of how people socialize, network, and spend their free time. One reason longevity is resonating with so many people is that it places significant emphasis on recovery. For years, wellness culture celebrated hustle, productivity, and pushing limits. Today, recovery is receiving equal attention. Sleep quality, stress management, mobility, and mental wellbeing are increasingly recognized as essential components of long-term health. Residents are investing in therapies and experiences designed to help the body recover more effectively. Infrared saunas, cryotherapy, physiotherapy, massage treatments, and mindfulness practices are becoming common parts of wellness routines. This shift reflects a deeper understanding that health isn’t just about what happens during exercise or work. It’s also about what happens afterward. People are learning that rest, recovery, and stress reduction play a crucial role in maintaining energy levels, preventing burnout, and supporting healthy aging. The longevity boom is creating new opportunities across the healthcare sector, particularly for specialized clinics focused on preventative care. Unlike traditional healthcare facilities that primarily treat illness, these clinics are designed around the idea of keeping people healthy. Many offer a combination of services that include physiotherapy, nutrition counselling, mental health support, hormone optimization, advanced diagnostics, and lifestyle coaching. Patients are increasingly drawn to these personalized experiences. Instead of receiving generic recommendations, they work with healthcare professionals who help create individualized plans based on specific goals, health histories, and lifestyle factors. This approach resonates strongly with today’s consumers, who expect personalization in nearly every aspect of their lives. Healthcare is no exception. As demand continues to grow, boutique clinics are becoming an increasingly important part of the UAE’s healthcare landscape. Another defining feature of the longevity movement is the growing recognition that mental wellbeing is just as important as physical health.For many years, conversations around health focused primarily on exercise and nutrition. Today, the conversation is much broader. Stress, anxiety, burnout, sleep quality, and emotional resilience are increasingly viewed as critical components of long-term wellness. As a result, demand for mental health services has risen significantly. Therapists, wellness coaches, mindfulness

Amna Al Qubaisi, Speed, Sacrifice, and a New Lane for Emirati Women

Amna Al Qubaisi, Speed, Sacrifice, and a New Lane for Emirati Women

Amna Al Qubaisi, Speed, Sacrifice, and a New Lane for Emirati Women By Paul Smith Courage is required to do something for the first time without realizing that is what you are doing. It is one thing to set out to break ground, fully aware of the history you intend to make. It is another thing entirely to simply chase a feeling, the roar of an engine, the blur of a track, the singular focus of a corner taken just right, and only later look up to discover that the path behind you has become a path for others. This is the story of Amna Al Qubaisi. Today, she is recognized as one of the first Emirati women in international motorsport, a label that carries weight, history, and expectation in equal measure. But ask her how it began, and she takes you somewhere quieter, somewhere far from headlines and historic firsts. She was not thinking about making history when she first stepped onto the track. She was simply a young girl who loved racing and wanted to become the best driver she could be. It was only later that the significance of what she was doing began to settle in. Looking back now, she understands that being one of the first carried a responsibility, but at the time her focus stayed fixed on improving herself rather than making headlines. It is a distinction worth sitting with: the difference between a person who runs toward a title and a person who is simply running, only to find the title waiting at the finish line anyway. For Amna, the racing came first. The history came after, almost as a byproduct of doing the thing she loved with enough relentlessness that the world had no choice but to take notice. Every athlete’s career is really a series of classrooms, each one demanding a different kind of fluency. For Amna, the curriculum has spanned Formula 4, Formula 3, and F1 Academy, three distinct stages that each left their mark on the driver she would become. She describes each championship as having taught her something different. Formula 4 gave her the fundamentals of racing professionally, the grammar of the sport before the poetry. Formula 3, by contrast, was an education in intensity, revealing just how competitive and demanding the sport really is, both mentally and physically. There the stakes sharpened, the margins narrowed, and the sport stopped being just a passion and started revealing itself as a profession with very little room for error. Then came F1 Academy, which offered a lesson less about speed and more about spirit, reminding her of the importance of resilience and adapting under pressure. Taken together, these chapters did not simply build her skill set; they built her character. Each category challenged her in different ways, and together they shaped her into a more complete driver, one who values consistency, discipline, and continuous learning. It is a theme that surfaces again and again in conversation with Amna, the idea that growth in motorsport is rarely a single triumphant leap but an accumulation, lap after lap, season after season, of small, deliberate refinements. If there is one moment that tends to define a young driver’s career in the public imagination, it is the first win, the instant validation that all those years of effort were not in vain. For Amna, that moment arrived in Formula 4, and it was every bit as meaningful as one might expect, though also more complicated than pure celebration. She remembers it less as a triumph over others than as proof that she belonged. That word, belonging, says something important about a driver who had spent years being measured against a sport that had not necessarily expected someone like her to show up. Victory, she quickly learned, is rarely a clean resolution. It opens a door, and on the other side of that door waits expectation. Success changes what people anticipate of you. Once you have shown what you are capable of, people expect you to keep delivering. It would have been easy for a young driver to let that pressure calcify into anxiety, to let every subsequent race become haunted by the ghost of that first win. Amna chose a different path. She has learned that you cannot let expectations define you, that every race is a new challenge, and that results have to be earned all over again each time. It is a mindset that separates athletes who flame out after early success from those who sustain it: the understanding that the scoreboard resets every time you climb into the car, regardless of what you accomplished the week before. Motorsport often gets reduced, in the public eye, to its most visible dimension: speed, machinery, the spectacle of competition. Ask any driver, though, and they will tell you that the real battlefield is internal. Amna does not shy away from this truth. She admits that disappointments hurt, that her competitive nature means she naturally replays every mistake in her head. It is an honest admission, free of the practiced stoicism athletes sometimes perform for cameras. She allows herself the discomfort. She does not pretend setbacks do not sting. But she has also built a discipline around what comes next. Dwelling on a setback, she has learned, does not make you faster. So she allows herself to feel the disappointment, then shifts her focus toward understanding what happened, what she can improve, and how she can come back stronger. It is a process of feeling, analyzing, and adjusting, repeated under intense public scrutiny, with the world watching every mistake in real time. Motorsport, she says, teaches resilience, because there is always another race or another chance to improve. Amna’s career cannot be separated from the place that shaped it. Growing up and building her career in the United Arab Emirates, she has come of age alongside a nation that has, in many ways, been racing toward its own version of the future. She feels

Generation Zayed, The Young Emiratis Reimagining Identity, Creativity, and Influence in a New Gulf Era

Generation Zayed, The Young Emiratis Reimagining Identity, Creativity, and Influence in a New Gulf Era

Generation Zayed, The Young Emiratis Reimagining Identity, Creativity, and Influence in a New Gulf Era By Janhavi Gusani A new generation is emerging across the United Arab Emirates, one that carries the confidence of a nation built on vision while simultaneously redefining what it means to belong to the modern Gulf. They are entrepreneurs and artists, filmmakers and founders, designers and engineers, cultural thinkers and digital storytellers. They move effortlessly between tradition and innovation, heritage and technology, local identity and global influence. They are often described as the future of the Emirates, yet increasingly they are shaping its present. Born into a country that transformed itself within a remarkably short period of history, this generation has inherited something unique. Unlike their parents and grandparents, who witnessed the rapid construction of the modern UAE, today’s young Emiratis have grown up surrounded by global connectivity, world class infrastructure, international education, and limitless access to information. For them, ambition is not an exception. It is an expectation. Yet what makes Generation Zayed particularly fascinating is not simply its ambition. It is the way that ambition coexists with a deep awareness of identity. In an increasingly globalised world where cultural distinctions often blur, many young Emiratis are becoming more intentional about preserving their heritage while simultaneously participating in international conversations. They do not view these two realities as contradictory. Instead, they see them as complementary. This balance defines much of contemporary Emirati culture. A young designer may draw inspiration from traditional architecture while creating collections for global fashion audiences. A filmmaker may tell deeply local stories using the language of international cinema. A technology entrepreneur may build products intended for worldwide markets while remaining rooted in Emirati values. The result is a generation that feels both confidently local and unapologetically global. Perhaps nowhere is this evolution more visible than within the creative industries. Over the past decade, the UAE has witnessed an extraordinary rise in homegrown talent across fashion, visual arts, music, photography, architecture, publishing, and film. Young Emiratis are no longer simply consumers of global culture. They are becoming creators of it. The new generation understands the power of storytelling. They recognise that culture is not preserved through nostalgia alone but through continuous reinvention. As a result, they are producing work that reflects the complexities of contemporary Gulf life rather than relying solely on familiar narratives. Their stories explore identity, belonging, ambition, family, creativity, and modernity through a distinctly Emirati lens. Social media has played an important role in this transformation, but perhaps not in the way outsiders often assume. While digital platforms have certainly expanded visibility, their greatest impact has been democratisation. Young creators no longer need traditional gatekeepers to reach audiences. A filmmaker, artist, entrepreneur, or designer can build influence directly through their work. Talent now has the ability to travel further and faster than ever before. Yet despite this digital visibility, many young Emiratis remain remarkably grounded. There is an increasing awareness that influence without substance carries little long term value. Visibility alone is no longer enough. Achievement, contribution, and credibility matter more. The most respected voices are often those using their platforms to create meaningful impact rather than simply attracting attention. This emphasis on purpose reflects a broader shift within Emirati society. Success is being redefined in increasingly multidimensional ways. Professional achievement remains important, but it is now frequently accompanied by conversations about wellbeing, sustainability, creativity, education, and social responsibility. Young Emiratis are building careers that feel aligned with personal values rather than pursuing prestige alone. Entrepreneurship has become one of the clearest expressions of this mindset. Across the Emirates, a growing number of young founders are launching businesses that reflect both commercial ambition and cultural relevance. From technology startups and sustainable fashion brands to creative agencies and wellness ventures, they are building enterprises that respond to the needs of a rapidly changing society. Unlike earlier generations, who often viewed government or corporate careers as the primary pathways to success, many members of Generation Zayed are embracing risk in new ways. They are willing to experiment, innovate, and challenge conventional expectations. Failure is increasingly viewed as part of growth rather than something to be feared. Education has also played a significant role in shaping this confidence. Young Emiratis have access to opportunities that previous generations could scarcely imagine. They study at leading institutions around the world, participate in global exchanges, and engage with international networks while maintaining strong connections to home. This exposure has produced a generation comfortable navigating multiple cultures without losing sight of its own. Women, in particular, are redefining the landscape of modern Emirati society. Across business, science, technology, media, the arts, and public leadership, young Emirati women are assuming increasingly visible and influential roles. Their achievements reflect not only personal ambition but also a broader cultural evolution that continues to expand opportunities for future generations. At the same time, family remains central to the identity of many young Emiratis. Despite rapid modernisation and global influences, the importance of community, kinship, and cultural continuity remains deeply embedded within society. Rather than abandoning these values, many young people are finding new ways to integrate them into contemporary life. Tradition is not viewed as a limitation but as a source of strength. This relationship between past and future may be the defining characteristic of Generation Zayed. It is a generation that understands where it comes from while remaining intensely focused on where it is going. It respects heritage without becoming trapped by it. It embraces innovation without losing its cultural compass. There is also a distinctive optimism that runs through this generation. Having grown up in a nation built upon ambitious visions, young Emiratis tend to view possibility differently. They have witnessed extraordinary transformation within a single lifetime. As a result, they approach challenges with a belief that meaningful change is achievable. Large ideas do not feel unrealistic. They feel expected. This confidence is increasingly influencing the wider region. The creative projects, businesses, cultural initiatives, and technological

The Screens of Sand and Silicon, How the UAE Is Becoming the Storytelling Capital of the Arab World

The Screens of Sand and Silicon, How the UAE Is Becoming the Storytelling Capital of the Arab World

The Screens of Sand and Silicon, How the UAE Is Becoming the Storytelling Capital of the Arab World By Marina Ezzat Alfred For decades, Arab audiences consumed stories that often arrived from elsewhere. Global blockbusters dominated cinema screens, foreign television formats shaped entertainment schedules, and much of the digital content flooding social platforms reflected cultures, realities, and experiences far removed from everyday life across the Middle East. While these productions entertained millions, they rarely mirrored the nuances of Arab identity, language, humour, ambition, or emotional experience. Today, that landscape is changing with remarkable speed. Across streaming platforms, podcasts, social media channels, and digital media networks, Arabic storytelling is experiencing one of the most significant cultural expansions in modern regional history. A new generation of creators is producing content that feels unmistakably familiar to Arab audiences, stories rooted in local realities yet capable of resonating far beyond geographical borders. At the centre of this transformation stands the United Arab Emirates, a nation increasingly positioning itself as the creative engine of the Arab world’s digital future. What makes this moment particularly significant is that Arabic content is no longer viewed as a regional niche. It has become a powerful cultural and commercial force. Young audiences across the Middle East and North Africa are actively seeking stories that reflect their own experiences rather than imported interpretations of them. They want characters who speak in recognisable dialects, narratives shaped by familiar social dynamics, and conversations that feel authentic to their lives. This desire for representation extends beyond entertainment. It reflects a broader cultural confidence emerging throughout the region. Arab audiences are no longer satisfied with simply consuming global culture. They increasingly want to participate in shaping it, contributing perspectives, experiences, and creative voices that have often been overlooked within international media landscapes. Streaming platforms have accelerated this shift dramatically. The traditional model of waiting for major seasonal television events has given way to an era of constant accessibility and year round engagement. Audiences now consume content according to their own schedules, discussing episodes in real time, building communities around creators, and demanding a continuous flow of new stories. The result has been an unprecedented appetite for original Arabic productions. Investment has followed naturally. Regional and international media companies have recognised both the scale and the sophistication of Arab audiences. Production values have improved substantially. Scripts have become more ambitious. Cinematography has grown increasingly refined. Entire creative ecosystems are emerging around the demand for high quality Arabic language storytelling. Yet the most interesting development may be that these productions are no longer being created solely for local consumption. Increasingly, Arab stories are being developed with international audiences in mind. Rather than adapting themselves to external expectations, creators are presenting contemporary Arab culture through narratives that remain authentic while possessing universal emotional appeal. This evolution has created fertile ground for countries capable of supporting large scale creative industries. Few have embraced that opportunity more strategically than the United Arab Emirates. The UAE recognised early that the creative economy would become one of the defining industries of the future. As the nation continued diversifying beyond traditional sectors, media, entertainment, and digital production emerged as central pillars within a broader vision for economic growth and cultural influence. Today, the results are increasingly visible. Dubai and Abu Dhabi have become magnets for filmmakers, producers, content creators, podcasters, media entrepreneurs, and digital innovators from across the Arab world. Advanced production facilities, world class infrastructure, supportive business environments, and access to international markets have transformed the country into one of the region’s most attractive creative destinations. But infrastructure alone does not explain the momentum. There is a distinct energy within the UAE that appeals to ambitious creators. Ideas move quickly. Collaboration happens naturally. Projects that begin as individual creative experiments often evolve into companies, brands, and fully developed media platforms. The environment rewards innovation, speed, and scale in ways that mirror the rapid evolution of digital culture itself. This atmosphere has been particularly influential in the rise of independent creators. Social media has fundamentally altered the traditional pathways into entertainment. Many of the region’s most influential voices today are not television presenters or established actors. They are creators who built communities directly through digital platforms, speaking to audiences in ways that feel immediate, personal, and culturally relevant. These creators understand their audiences instinctively because they share the same social realities. They speak the same language, navigate the same cultural conversations, and understand the nuances that make content resonate on a deeper level. Their influence extends beyond entertainment into commerce, culture, and public discourse. Many are now evolving into entrepreneurs in their own right. What begins as a personal platform frequently expands into production companies, creative agencies, consumer brands, and media ventures. The creator economy has become a legitimate industry with substantial economic impact, attracting investment, advertising partnerships, and institutional support. Alongside visual media, another revolution has quietly emerged through audio. Arabic language podcasts have experienced extraordinary growth over recent years, creating space for conversations that often feel more intimate than traditional forms of media. Discussions around mental health, entrepreneurship, relationships, identity, creativity, and personal development have found loyal audiences eager for thoughtful, authentic dialogue. There is something uniquely powerful about hearing these conversations unfold in familiar dialects, shaped by shared cultural references and experiences. Podcasts create a sense of proximity that feels personal rather than performative. They allow creators to build communities around ideas rather than appearances. The UAE has become an important centre for this growing ecosystem. Its technologically connected population, entrepreneurial culture, and openness to innovation have provided fertile conditions for independent audio creators to flourish. With relatively modest resources, individuals are able to build substantial audiences and contribute meaningfully to regional conversations. In many ways, this democratisation of storytelling represents the most profound aspect of the current media transformation. Influence is no longer reserved for large institutions. Creative power has become increasingly distributed, allowing individuals to shape narratives, build communities, and contribute to culture from virtually anywhere.

The New Desert Dynasty, A Generation of Emirati Visionaries Is Rewriting Wealth, Influence, and the Future of the Gulf Economy

The New Desert Dynasty, A Generation of Emirati Visionaries Is Rewriting Wealth, Influence, and the Future of the Gulf Economy

The New Desert Dynasty, A Generation of Emirati Visionaries Is Rewriting Wealth, Influence, and the Future of the Gulf Economy By Hafsa Qadeer Across the skyline of the United Arab Emirates, a profound transformation is unfolding. It is visible in the gleaming towers that continue to rise from the desert, in the private investment firms quietly deploying capital across continents, and in the growing number of entrepreneurs building companies designed not merely for regional success but for global influence. Yet the most important shift taking place in the Gulf is not architectural or financial. It is generational. For decades, international perceptions of Gulf wealth were largely defined by oil, real estate, and state driven development. While those foundations remain an essential part of the region’s story, they no longer capture the full picture. A new chapter is emerging, one led by a generation of Emiratis whose ambitions extend beyond traditional industries and whose understanding of wealth is rooted in innovation, technology, entrepreneurship, and long term value creation. Unlike previous generations, many of today’s Emirati business leaders grew up in a nation that had already established itself as a global success story. They inherited world class infrastructure, international connectivity, and access to some of the finest educational institutions in the world. Many studied abroad, developed global networks, and returned home carrying a different perspective on opportunity. Rather than focusing solely on preserving wealth, they became interested in creating entirely new sources of it. This shift has quietly altered the character of the Gulf economy. The region’s most dynamic entrepreneurs are increasingly building technology companies, investing in artificial intelligence, supporting venture capital ecosystems, and participating in sectors that barely existed within the region a decade ago. Their outlook is international, yet their confidence remains deeply rooted in the Emirates itself. What makes this generation particularly fascinating is its ability to balance modernity with tradition. They move comfortably between centuries old cultural values and conversations about machine learning, climate innovation, biotechnology, and digital finance. The majlis and the boardroom coexist naturally within their world. Heritage is not something they are leaving behind. Instead, it serves as a foundation upon which they are building the future. This balance is perhaps most visible within the growing network of private investment circles and family offices that have become increasingly influential throughout the Gulf. Historically focused on wealth preservation, many of these institutions are now operating with the sophistication of global investment firms. Capital originating in Abu Dhabi and Dubai is flowing into technology ventures, healthcare innovations, renewable energy projects, advanced manufacturing, and international acquisitions. Decisions made within the Emirates increasingly shape conversations far beyond the region itself. Yet despite this expansion, there remains a distinctly Gulf approach to business. Unlike some markets driven by short term gains and rapid exits, Emirati investors often maintain a remarkably patient perspective. Long term thinking remains embedded within the culture of wealth creation. Success is measured not only by immediate returns but by sustainability, resilience, and legacy. The focus is often on building institutions capable of thriving across generations rather than merely producing temporary financial victories. Legacy, in fact, sits at the heart of this new economic philosophy. Many of the region’s emerging entrepreneurs speak about contribution with the same passion they speak about profit. Economic diversification, innovation, education, sustainability, and national development are increasingly viewed as interconnected goals rather than separate ambitions. Business success is not simply about personal achievement. It is about participating in a larger story of transformation. Dubai has become one of the most visible symbols of this evolution. Its position as a global hub for entrepreneurs, investors, and innovators continues to strengthen, attracting talent from every corner of the world. At the same time, Abu Dhabi has established itself as a formidable centre of finance, sovereign investment, and strategic innovation. Together, the two cities have created an ecosystem that allows local ambition and international expertise to flourish side by side. The appeal of the Emirates extends beyond access to capital. Entrepreneurs are drawn by stability, visionary leadership, regulatory flexibility, and a willingness to embrace emerging industries. The country has developed a reputation as a place where ideas are not merely discussed but actively implemented. In many respects, the UAE has become a testing ground for what future economies may look like. Artificial intelligence offers a particularly striking example. While many nations continue debating the implications of emerging technologies, the Emirates has moved decisively towards positioning itself at the forefront of innovation. Public and private investment in advanced technology infrastructure reflects a broader belief that future prosperity will be determined by knowledge, data, and intellectual capital as much as physical resources. At the same time, sustainability has become increasingly important to younger Emirati investors and entrepreneurs. A generation raised within one of the world’s great energy economies now finds itself investing heavily in renewable energy, climate solutions, food security, and sustainable development. Rather than viewing this as a contradiction, many see it as a natural evolution. They understand that long term prosperity depends upon adaptability, and few regions have embraced that reality with greater determination. Women have also emerged as an increasingly powerful force within this transformation. Across technology, finance, entrepreneurship, healthcare, media, and investment, Emirati women are playing influential leadership roles and helping redefine traditional perceptions of power and success. Their growing presence reflects a broader shift towards a future driven by talent, expertise, and vision rather than conventional assumptions about authority. Perhaps the most remarkable aspect of this new generation is its relationship with success itself. While luxury remains a visible part of Gulf culture, there is a growing emphasis on purpose alongside prosperity. Prestige is increasingly linked to innovation, impact, and creation rather than consumption alone. The most admired figures are often those building companies, solving problems, advancing industries, and contributing to the nation’s future. The symbols of influence are evolving. The entrepreneur, the investor, the founder, and the innovator now occupy a central place within the region’s cultural imagination. Wealth is

World Cup host cities face uneven tourism demand as billion-dollar expectations collide with empty rooms and shifting travel realities.

A Billion Dollar Expectation Meets Empty Rooms in America’s World Cup Cities 

A Billion Dollar Expectation Meets Empty Rooms in America’s World Cup Cities  By Peter Davis The lobby of a fancy Boston hotel is very quiet and empty today. The marble floors are shiny, and the staff is completely ready to welcome the world to their city. This beautiful place should be very busy and loud right now. We are only a few weeks away from the start of the 2026 World Cup, which is set to begin on June 11. Everyone promised that this massive football event would bring a lot of money to American hotels and local businesses. But as the big games get much closer, the hotels are mostly empty. Instead of happy crowds and singing fans, there is just a very worried silence filling the large rooms. For a very long time people said the World Cup in the United States and Canada and Mexico would be great for business. City leaders spent a lot of money to get their towns ready for the crowds. They fixed roads, painted buildings and made everything look perfect. Hotel owners expected millions of excited fans from other countries to stay for a very long time. They thought these visitors would spend lots of money every single day. But a new report from a large hotel group called the American Hotel and Lodging Association brings very bad news. People are simply not booking the rooms. The big dreams of making a lot of money are rapidly falling apart. Hotel owners are looking at their empty reservation books and feeling very scared. They are asking where all the people went and who is to blame for this massive problem. Right now there is a very big fight happening between the American hotel industry and the people who run world football. The group that runs world football is called FIFA. The hotel association represents thousands and thousands of hotels all across the United States. They are very angry right now. They say that the football organizers created a fake shortage of rooms. Long before the tournament started, the football organizers booked a huge number of hotel rooms in all the host cities. They do this to make sure that football teams, workers, and very important guests have places to sleep. They need a lot of rooms for security and media people too. But the hotel group says the organizers booked way too many rooms this time. They say it was the biggest booking they have ever seen. Because the organizers saved so many rooms, regular football fans could not find places to stay. This made it look like all the hotels in the big cities were completely full. When computer programs saw that there were no rooms left, the prices went extremely high. This is how hotel pricing works. When rooms seem rare, the cost goes up immediately. When fans finally found out where their favorite national teams were playing, they rushed to book rooms online. But they saw that simple hotel rooms in places like Dallas, Boston, and Los Angeles were much too expensive. A normal fan could not afford to pay these luxury prices. Then things got much worse for the hotel owners. As the games got closer, the football organizers realized they did not need all those extra rooms. They decided to cancel up to seventy percent of their saved rooms in the big cities. Suddenly, the hotels had far too many empty rooms to sell. The artificially high prices dropped, but it was already too late. The fans had already seen the high prices months ago and made completely different plans. The hotels were left with empty beds and no time to find new customers. The hotel group says its members spent many years getting ready for this exact moment. They feel very betrayed and hurt by the whole situation. The early bookings made them think they would make a lot of money. Because they thought they would be full, they hired a lot of extra staff to clean rooms and cook food. Now they see that far fewer tourists are coming than they originally thought. They are losing money on the extra staff and the extra food they bought. It is a very bad situation for local businesses. The organizers of the football tournament say they did nothing wrong at all. They claim they followed all the rules and signed contracts. A spokesperson said that canceling rooms is a very normal thing to do for a massive global event like this one. They said they even gave the rooms back early to help the hotels find new guests. They believe they communicated very well with the hotel owners the whole time. But the hotels are still facing a long summer with very few guests walking through their doors. The hotels are trying to fix the problem by dropping their prices by another twenty percent. But they simply cannot win the normal fans back. High prices are a very big reason why fans are staying away from the big cities. Traveling in America is very expensive right now, even without a football tournament happening. Match tickets cost a massive amount of money this year. Even a famous political figure like Donald Trump recently said the tickets were way too expensive for him to buy. When tickets cost that much, fans have less money for sleep. Also, the United States is a huge country with long distances between the host cities. Fans have to buy expensive airplane tickets just to travel between the games. They cannot just take a cheap train like they did in Germany or Russia. All of this extra travel makes the trip too costly for normal working fans. These normal working fans have always been the most important part of the World Cup experience. They are the ones who wear the colorful shirts and sing the loud songs. If they cannot afford to come, the tournament loses its magic. Because traditional hotels are so expensive,