MAGNAV Emirates

Sara Altamimi
Weaving Heritage, Elegance, and Sustainability into the Future of Fashion

By Jane Stevens

From the heart of Abu Dhabi, Sara Altamimi is quietly reshaping what fashion can and should be. As the founder of her namesake brand, she has built a creative house rooted in responsibility, heritage, and artistry, where garments are not fleeting trends but timeless pieces that tell a story. Her collections, crafted from sustainable materials and designed with longevity in mind, are intended to endure for a lifetime while carrying the spirit of both past and future.

For Sara, fashion has never been about consumption alone. From the beginning, she believed it should serve as a cultural dialogue, an exchange that honors the planet while celebrating artistry. “Sustainability is not a trend,” she often says, “it is the only way forward if fashion is to have meaning in the next century.” Drawing inspiration from the UAE, a nation that balances deep-rooted tradition with modern vision, she channels the energy of Abu Dhabi into her designs, creating garments that connect local heritage with global relevance.

This philosophy has shaped not just how her pieces look, but how they are made. Respecting the environment pushes Sara to innovate, combining traditional craftsmanship with experimental textures and silhouettes that spark a dialogue between eras. 

Her approach to luxury is thoughtful and deliberate: slow processes, ethical sourcing, and close collaborations with artisans. For her, true luxury is no longer defined by abundance but by the depth of respect a garment shows to culture, craft, and nature.

Among her many creations, one holds a special place in her heart: a red puff-sleeve raglan shoulder coat made from 100% Italian mulesing-free wool. Beyond its striking texture and silhouette, the piece carries a personal story. Its design was inspired by one of her mother’s jackets from the 1980s, a reminder that heritage and memory can be seamlessly woven into modern design.

Sara’s work is guided by research, exploration, and human connection. She spends time at fabric exhibitions around the world, meeting manufacturers and artisans, and discovering new techniques and materials. For her, transparency is as important as design; she believes people deserve to know where their clothes come from and what touches their skin. Ethics guide every step of the journey, from the initial concept to the final garment.

Sara Altamimi

But beyond materials and process, what Sara truly wants is for her creations to empower the wearer. To her, each garment is like a fragment of history rewritten for the future, designed to embody both elegance and responsibility. When something fits beautifully, highlights the body, and moves with ease, she believes it transforms into a lifetime treasure, not just a garment.

The journey hasn’t been without its challenges. In an industry driven by speed and volume, Sara has had to resist the pressure to produce more, faster. Choosing quality over quantity requires courage and conviction, but these choices have strengthened her vision and built a community that shares her values. “Fashion must be part of the solution, not the problem,” she emphasizes, a belief that guides everything she creates.

Looking ahead, Sara envisions her brand as a new kind of fashion house from the UAE, one that speaks to the world while protecting the environment and celebrating heritage. For her, the future of fashion lies in sustainability, not as a compromise, but as a form of innovation. Through her work, she hopes to prove that true progress is rooted in respect: respect for tradition, for artistry, and for the planet.

Sara Altamimi’s designs are more than clothing, they are cultural statements, timeless heirlooms, and quiet rebellions against excess. In her vision, fashion’s future is not just beautiful, but meaningful.

Sara Altamimi
Sara Altamimi
Sara Altamimi
Sara Altamimi
Sara Altamimi
Sara Altamimi