Hafsa Qadeer

Helen Kareva, The Art of Redefining Corporate Humanity

Helen Kareva, The Art of Redefining Corporate Humanity By Hafsa Qadeer When Helen Kareva moved to Dubai a few years ago, she expected new horizons, but she did not expect silence. Not the literal kind, but a professional quiet that muffled the voices of people like her, skilled, experienced, and yet somehow unseen. She and her co-founder had both spent years in corporate and creative worlds, speaking at panels and events back home, but when they tried to enter the global speaking circuit, they found the doors half closed. They attended conferences and panels hoping to find a way in, and what they saw unsettled them. The same speakers appeared again and again. The same ideas recycled on different stages. Meanwhile, thousands of professionals with real stories to tell were left behind. It was not a question of talent, Helen realized. It was a question of access. From that silence came SpeakUp, a platform built not just to help people talk, but to help ideas travel. “We wanted to build something that made finding and booking the right voice as easy as calling an Uber,” Helen says. The mission was audacious, but its roots were deeply human. SpeakUp was not born in a boardroom; it was born out of a longing for connection, a frustration with barriers, and a belief that intelligence, both human and artificial, could bring people together. The Bridge That Didn’t Exist Before SpeakUp, the speaking industry was fragmented. Traditional agencies promoted only high-priced speakers because commissions mattered more than discovery. The same familiar faces dominated conference stages. Organizers spent weeks messaging contacts and sifting through databases. Speakers filled out endless forms that led nowhere. The industry was running on legacy systems in a world that had already gone digital. Helen and her team decided to fix what no one else dared to. They created an AI-powered ecosystem where speakers, organizers, podcasters, and journalists could connect directly without intermediaries. Their matching system analyzes event goals, audience demographics, speaker expertise, and engagement metrics to make intelligent pairings within seconds. Conversations happen inside the app. Bookings can be confirmed instantly. Teams can collaborate in one shared space without ever touching a spreadsheet. “It’s not just a tool,” Helen explains. “It’s an infrastructure for global communication.” That sentence captures the quiet revolution behind SpeakUp. It does not just simplify logistics; it rewrites the rules of who gets to be heard. For decades, access to a microphone depended on money, networks, and location. Helen wanted to break that hierarchy. In her words, SpeakUp is “for every brilliant mind who was told their voice was too new, too different, or simply not on the list.” Learning to Walk Again The path to building SpeakUp was neither linear nor smooth. Right after filming The Final Pitch Dubai, Helen’s life shifted dramatically when she was diagnosed with a giant cell tumor in her leg. While the company was expanding across markets, she was recovering from surgery and learning to walk again. The contrast between physical stillness and professional momentum was profound. “After you’ve learned to walk again, everything else feels easy,” she says softly. “It changed everything about how I see leadership, resilience, and balance.” In that difficult season, Helen discovered that the most important kind of strength is not loud; it is quiet, patient, and deeply human. She began to see entrepreneurship not as a race, but as an endurance journey, a process of continuous adjustment. “When you’ve faced something like that, you stop fearing business challenges,” she reflects. “Investor negotiations or product pivots stop feeling like real problems. They’re just part of the process.” That experience also taught her to trust her team more deeply. She learned to let go, to slow down, and to focus on purpose rather than pressure. “The hardest part of entrepreneurship,” she smiles, “was learning to walk again. Everything else is just a series of small adjustments on the way to a bigger goal.” The Rise of Intelligent Connection Today, SpeakUp operates in more than twenty-eight countries and is quietly reshaping the global speaking ecosystem. Its AI not only matches speakers with events but also generates analytics that reveal what topics audiences engage with, where diversity gaps exist, and which conversations are shaping industries. Helen believes the next decade will redefine how ideas travel. “AI is not a trend,” she says. “It is a revolution in how people, ideas, and opportunities connect.” Her prediction is bold but grounded in real data. On average, SpeakUp users save fifty hours per month on coordination tasks. Booking cycles are ten times faster, and speaker matches are sixty percent more relevant than before. A process that once took months now happens in minutes. For Helen, efficiency is only part of the story. The real transformation is emotional, restoring human energy to an industry that had become mechanical. “When booking a speaker becomes as easy as booking a flight, you give people back their time, but also their excitement. You remind them why they wanted to tell stories in the first place.” Building a Culture of Courage and Humor Inside SpeakUp, Helen’s leadership philosophy feels refreshingly different. She often jokes that leadership is thirty percent strategy, thirty percent chaos management, and forty percent coffee, but her humor hides a deeper truth. “You cannot build innovation on fear,” she says. “Only on energy and purpose.” She believes in clarity over control, trust over micromanagement. Every team member is encouraged to experiment boldly and fail gracefully. “We have a simple rule,” she smiles. “Don’t bring me problems, bring me experiments.” Some of SpeakUp’s most celebrated features were born from what she calls “beautiful accidents,” when a small mistake sparked a bigger idea. Her team celebrates small wins, mixes memes with investor updates, and speaks to each other like equals. It is a culture that values intelligence and empathy in equal measure. “Leadership for me is not about being the loudest voice in the room,” Helen says. “It’s about creating a space where every

Mohamed Al Khadar Al Ahmed Leading KEZAD’s Mission to Shape the UAE’s Industrial Future

Mohamed Al Khadar Al Ahmed Leading KEZAD’s Mission to Shape the UAE’s Industrial Future By Hafsa Qadeer In the quiet expanse between Abu Dhabi’s skyline and the Arabian Gulf, a new industrial frontier is taking shape. Steel meets sunlight, innovation meets intent, and ambition finds its anchor in 550 square kilometres of land designed for one purpose, to reimagine what a modern economic zone can be. This is KEZAD, the Khalifa Economic Zones Abu Dhabi, and at its helm stands Mohamed Al Khadar Al Ahmed, a leader shaping not only the destiny of industries but the economic identity of a nation. For Al Ahmed, the story of KEZAD is inseparable from the UAE’s grand vision, Centennial 2071, a national strategy that extends far beyond decades, toward a century of resilience, innovation, and global relevance. “KEZAD’s development aligns with the UAE’s Centennial 2071 strategy by fostering economic diversification and moving the nation toward a knowledge-based economy,” he explains. “We are championing the UAE’s long-term economic overhaul, driving growth in advanced manufacturing, logistics, and focus sectors such as pharma and life sciences, and food and beverages. What began as a bold infrastructure project has evolved into a strategic ecosystem that now supports more than 2,150 businesses across 17 sectors, stretching from Abu Dhabi to Al Ain and the Al Dhafra region. With over 100 square kilometres of free zones and a total land bank exceeding 550 sq km, KEZAD is not just an industrial park, it is the largest integrated economic zone in the country, a living embodiment of the UAE’s ambition to build beyond oil and beyond borders. A Hub for Global Trade in an Age of Uncertainty In an era where global trade faces turbulence, from supply chain disruptions to geopolitical shifts, KEZAD stands as a stabilising force. Free zones, Al Ahmed believes, are more vital than ever. “Free zones have regained importance as key enablers for the UAE’s national transformation programmes,” he says. “They offer investors access to infrastructure, facilities, and ancillary services, along with 100% ownership, full profit repatriation, and exemption from corporate and income taxes.” But KEZAD’s true advantage lies in geography and integration. Its proximity to Khalifa Port, one of the region’s most advanced deep-water ports, and direct connection to Etihad Rail create a multimodal transport network linking sea, land, and air. “It’s not just about logistics,” Al Ahmed adds. “It’s about resilience, about ensuring the efficient and reliable movement of goods even in volatile markets.” That connectivity positions the UAE as a bridge between continents, serving two-thirds of the world’s population within an eight-hour flight. From KEZAD’s warehouses and factories, raw materials flow in, products flow out, and ideas move seamlessly between Asia, Africa, and Europe, reaffirming the UAE’s place as a global connector. Balancing Global Investment and Local Empowerment While global corporations see KEZAD as a gateway to the Middle East, Al Ahmed is equally focused on nurturing homegrown enterprises. “SMEs are the backbone of economies that foster innovation, employment, and resilience,” he says. To that end, KEZAD’s Entrepreneurship and Incubation Centre provides cost-effective workspaces and flexible licensing, empowering startups to scale from concept to commercial success. The centre, alongside partnerships with institutions like the Emirates Growth Fund, helps bridge access to capital and mentorship, critical ingredients in the UAE’s evolving SME ecosystem. This dual strategy, welcoming global giants while cultivating local innovators, is core to KEZAD’s philosophy. “Our integrated ecosystem encourages collaboration between SMEs and multinational corporations,” Al Ahmed explains. “We want synergy, not separation.” The numbers tell the story: SMEs currently account for 86% of private-sector jobs and 63.5% of the UAE’s non-oil GDP. KEZAD’s ecosystem ensures that as international capital flows in, local talent and enterprise grow with it, forming an economy that is both open and self-sustaining. Green Industry and the ESG Imperative Industrial growth without environmental responsibility, Al Ahmed insists, is no longer growth at all. Under his leadership, KEZAD has woven sustainability and ESG principles into its very infrastructure. “Our approach is proactive and multifaceted,” he notes. “We support businesses in adopting cleaner energy sources and integrating solar power within their zones.” Indeed, companies like Abundance Solar Panel Industries, which recently signed a 50-year lease to build a solar panel plant worth AED 55 million, reflect KEZAD’s tangible commitment to renewables. Yet, Al Ahmed’s vision is pragmatic as much as it is progressive. “The transition to a low-carbon economy requires interim solutions,” he explains. “That’s why we’ve also invested in a 30-kilometre natural gas network in Al Ma’mourah, ensuring reliability while advancing toward green goals.” This blend of innovation and realism defines KEZAD’s sustainability strategy. It is not a marketing exercise but a measurable, operational commitment, aligned with the Abu Dhabi Climate Change Strategy and designed to support tenants in reducing emissions without sacrificing competitiveness. Innovation in the Age of Industry 4.0 The factories of the future are not powered by steam or steel, they run on data, intelligence, and connectivity. Recognising this, KEZAD is investing heavily in AI, automation, and Industry 4.0 initiatives to position itself at the frontier of the digital industrial revolution. “Our partnership with Siemens Advanta is a cornerstone of that strategy,” says Al Ahmed. Through digital transformation assessments and technology roadmaps, Siemens is helping KEZAD’s industrial clients optimise operations, adopt automation, and implement smart manufacturing systems. Another partnership with Silal focuses on agricultural technology (AgTech), launching projects in Al Ain Industrial City that combine AI, sustainability, and food security. “We are fostering an environment where startups, SMEs, and multinational enterprises can collaborate to drive vertical innovation,” Al Ahmed adds. “This is the new DNA of KEZAD, innovation-led and future-focused.” Circular Economy as a New Industrial Ethic The circular economy is not just an environmental imperative, it is an economic opportunity, and KEZAD is determined to lead that transformation. Across its clusters in polymers, metals, and food processing, KEZAD is designing systems where waste becomes value, and by-products find second lives. “Our industrial ecosystems are designed to enable symbiotic relationships,” Al Ahmed explains. “The by-products of one company can become the inputs for another.” This philosophy is turning KEZAD into a regional hub for circular practices, integrating sustainability at every point in the value chain, from production to packaging. The vision extends to logistics and manufacturing, with resource efficiency

Exclusive Interview With Matt Bailey, Building a Sustainable Legacy With the Desert Vipers

Matt Bailey, Building a Sustainable Legacy with the Desert Vipers By Hafsa Qadeer In the sunlit arenas of Dubai, where the echo of cricket blends with the rhythm of innovation, a quiet revolution is taking shape. It’s not merely about bats and balls, nor the thrill of boundaries, it’s about purpose. At the heart of this transformation stands Matt Bailey, the Head of Strategy at Desert Vipers, a franchise redefining what it means to be a modern cricket team in an era where sport meets sustainability. “Cricket teams should stand for more than heroics on the pitch,” Bailey reflects. “We play such a meaningful role in people’s lives, it’s only natural we extend that to the planet as well.” Under his stewardship, the Desert Vipers have grown beyond the boundaries of cricket to embody a philosophy Bailey calls “playing with purpose for people and the planet.” It’s a movement that fuses performance with principle, proving that winning and doing good are not opposing forces, but two sides of the same ambition. Beyond the Boundary The Spirit of a Sustainable Team For Bailey, sustainability isn’t a slogan; it’s a blueprint. The Vipers are one of the few professional sports teams in the world to weave environmental consciousness directly into their operations, from the dressing room to the stands. “We’re an elite cricket franchise, and winning matches remains our top priority,” he explains. “But that doesn’t mean we can’t care about how we win.” Small changes have made a big impact. Players now use refillable bottles instead of single-use plastics, thanks to a collaboration with the Bluewater Group. The team’s kit, designed with PalmFit, is made entirely of recycled polyester, ensuring that sustainability threads through every layer of their identity. “The players love it,” Bailey says with a smile. “We worked hard to make sure it matched or exceeded the quality of what they’d wear elsewhere. It’s about showing that performance and purpose can coexist.” But sustainability for the Vipers also means fostering a healthier team culture. Their “Coffee Club”, an initiative led in partnership with RAW Coffee Company, brings players, families, and staff together every morning during the ILT20 season for coffee and conversation. No cricket talk, no pressure, just connection. “It’s a small ritual, but it builds something essential,” Bailey notes. “Community. When people feel respected and relaxed, they perform better. That’s the kind of environment we’re trying to create.” Dubai, A Home Beyond Borders The UAE’s cosmopolitan pulse has given the Desert Vipers a unique canvas to paint their story on. “It’s a privilege to call Dubai home,” Bailey says. “The diversity here mirrors the diversity of our team.” This year, the franchise welcomes players from Saudi Arabia and Kuwait, extending its reach deeper into the GCC. “It’s exciting,” Bailey adds. “We’re helping shape a regional cricket culture that feels inclusive and forward-looking.” But managing a team of different nationalities and languages isn’t without challenges. “We employ staff fluent in Urdu, for instance,” Bailey explains. “Clarity and connection are vital. Everyone must feel seen, understood, and aligned with our goals.” That alignment begins long before the first ball is bowled. “We send players detailed materials before they even arrive,” he says. “By the time they step on the field, they know exactly what it means to be a Viper, what we stand for, and why it matters.” Cricket Meets the Digital Age If sustainability defines the team’s soul, technology is shaping its future. Bailey believes that cricket fandom is already more digital than physical, and that’s not necessarily a bad thing. “Our biggest engagement comes from social media,” he explains. “But AI, fan NFTs, and virtual stadiums are transforming how supporters experience the game. The next generation won’t just watch cricket, they’ll live it digitally.” For Bailey, this evolution is a thrilling challenge. “Sports often become testing grounds for innovation,” he says. “At the Desert Vipers, we’re always open to new technologies that deepen connection and expand our reach.” That forward-thinking approach echoes through the team’s four guiding principles: High Performance, Innovation, Sustainability, and Social Responsibility. Together, they form the moral compass that keeps the franchise grounded as it navigates the changing tides of sport and technology. The Rise of Purpose-Driven Franchises In today’s sponsorship landscape, brands are no longer satisfied with mere exposure, they seek alignment. And the Desert Vipers, through their sustainability-first approach, have become a beacon for purposeful partnerships. “Winning is non-negotiable,” Bailey asserts. “But sustainability has opened new doors for us. It allows us to have different kinds of conversations with brands.” The team’s approach to corporate partnerships is refreshingly authentic. “We’re not here to preach sustainability,” he adds. “We’re here to practice it, and give brands a genuine platform to tell their own stories.” This intersection of purpose and profit, he believes, is reshaping modern sport. “Purpose marketing is growing because fans are smarter. They expect teams and brands to stand for something. Sports franchises have a powerful voice, and it’s our responsibility to use it well.” From IPL Lessons to ILT20 Leadership Having witnessed the birth of the Indian Premier League (IPL), a revolution that redefined cricket forever, Bailey recognizes familiar sparks in the DP World ILT20. “India had the perfect conditions for the IPL to explode,” he recalls. “Cricket, there isn’t just a sport, it’s an identity. The UAE, by contrast, requires us to work harder to capture attention. But that’s what makes it exciting.” The ILT20, now in its fourth season, has evolved rapidly. “Every year, it’s bigger and better,” Bailey says. “This season’s addition of players from Saudi Arabia and Kuwait marks a huge step forward. I expect to see Oman, Bahrain, and Qatar join in the future, making it a truly GCC-wide league.” That regional expansion, he believes, will set the ILT20 apart. “Each GCC nation brings its own energy and culture. Together, they can create something uniquely Middle Eastern, a cricket ecosystem unlike any other.” The UAE, A Bridge of Opportunity Few nations embody the word bridge quite like the UAE, connecting East and West, tradition and innovation, sport and sustainability. The Desert Vipers have woven

Ramy Jallad steers RAKEZ toward resilience and global growth, championing innovation, investment, and sustainable business ecosystems.

Ramy Jallad Leading RAKEZ into a Future of Resilience and Global Growth

Ramy Jallad Leading RAKEZ into a Future of Resilience and Global Growth By Hafsa Qadeer Ras Al Khaimah Economic Zone, better known as RAKEZ, has become one of the most dynamic business hubs in the United Arab Emirates. It is home to nearly 35,000 companies representing more than 100 nationalities, a true reflection of the UAE’s multicultural spirit and global outlook. With operations spanning over 50 different industries, RAKEZ is no longer simply a place for business registration and licensing. It has transformed into a fully integrated ecosystem that combines physical infrastructure, digital readiness, and people-centric support systems. At the helm of this transformation is Group CEO Ramy Jallad, whose vision has positioned RAKEZ as both a secure anchor for regional supply chains and a launchpad for international growth. Jallad is no stranger to driving change. His career spans aviation, oil and gas, real estate, education, and economic development, with each industry offering lessons in adaptability, resilience, and stakeholder management. When he took over RAKEZ, his goal was not just to manage a free zone, but to reimagine it. “Transforming RAKEZ from a conventional free zone into a fully integrated business and industrial ecosystem was a pivotal moment,” he recalls. “It was not just about infrastructure, it was about mindset. We began treating government services with a business lens: focusing on customer experience, digital accessibility, and post-setup support.” This philosophy has shaped how RAKEZ operates today. For Jallad, the question is not whether global investor reach and local resilience can coexist, but how they can complement each other. RAKEZ’s industrial zones and logistics hubs are strategically connected to major UAE ports and airports, with the future promise of Etihad Rail further strengthening the network. This allows investors to root their operations in the region while keeping seamless access to international markets. “By building strong regional value chains while connecting to international markets, we help businesses remain agile in a shifting geopolitical landscape,” Jallad explains. It is this ability to balance global opportunities with local security that makes RAKEZ particularly relevant in today’s fragmented world. Another defining feature of RAKEZ’s evolution has been its embrace of digital alliances. One of the most visible examples is its partnership with Amazon UAE, designed to empower SMEs to thrive in the e-commerce space. Through this collaboration, businesses based in RAKEZ gain direct access to Amazon’s seller platform, onboarding support, and training resources such as workshops and webinars. In an era when traditional globalization is giving way to more regionalized trade models, these digital tools provide SMEs with a bridge to regional and international markets. “With the UAE’s e-commerce industry expected to reach USD 9.2 billion in 2026, SMEs operating in the online space have a huge potential to unlock greater success,” Jallad notes. Partnerships like this show foreign investors that RAKEZ is not only a hub of physical infrastructure but also a facilitator of digital growth. Looking ahead, Jallad confirms that RAKEZ intends to build more such collaborations, equipping its community with the platforms needed to compete in a digital-first economy. What truly distinguishes RAKEZ, however, is its organizational culture. Jallad insists that the key to attracting and retaining global investors lies in building a culture of agility, inclusivity, and client-centricity. Establishing a business with RAKEZ is designed to be efficient, cost-effective, and tailored to different scales of operations. SMEs, for example, benefit not only from affordable workspaces but also from dedicated mentorship programmes, networking opportunities, and access to expert resources that help entrepreneurs grow sustainably. Larger corporations, on the other hand, are offered bespoke solutions, from customised industrial plots and warehouses to flexible offices and dedicated account managers. “By nurturing this culture of inclusivity and adaptability, we create an environment where businesses of all sizes feel valued, supported, and confident in their ability to thrive,” says Jallad. Over the years, RAKEZ’s sectoral focus has evolved in response to global shifts. While traditional industries such as manufacturing and trade remain strong pillars, new sectors are increasingly defining its value proposition. Advanced manufacturing, logistics, technology, e-commerce, and sustainability-driven industries are now central, with expansions into agri-tech, clean energy, gaming, and digital services. This reflects both global investor demand and regional opportunities. By anticipating where the global economy is headed, RAKEZ positions Ras Al Khaimah as a hub not only for resilience but also for innovation. “The future will be about reinforcing RAKEZ’s role as a partner in progress, helping businesses seize new opportunities and navigate emerging challenges with confidence.” For Jallad, partnerships have been a recurring theme in his career. Under his leadership, RAKEZ has forged collaborations with DHL, Tradeling, Etihad Credit Insurance, and international outreach initiatives in markets like China, India, Russia, Italy, Germany, and the UK. These partnerships extend the reach of RAKEZ companies, allowing them to tap into global opportunities while remaining anchored in the region. “Strategic partnerships have reinforced the importance of building bridges, not just infrastructure,” he remarks. These bridges are especially critical in times of global disruption, as they ensure companies can continue to access both suppliers and customers across continents. Leadership in such a multicultural environment comes with its own set of lessons. RAKEZ’s community represents more than 100 nationalities, making inclusivity both a strategic advantage and a moral imperative. Policies and services are designed with cultural sensitivity in mind, and stakeholder engagement is built on listening and respect. Jallad sees multiculturalism not only as part of RAKEZ’s identity but also as a powerful tool for attracting foreign investment. “For investors, it provides confidence that they will operate in an environment where talent, ideas, and networks transcend borders,” he explains. By fostering collaboration between businesses from diverse backgrounds, RAKEZ ensures that cultural diversity becomes a driver of innovation rather than a barrier. Looking to the future, Jallad identifies sustainability, technology, and regional integration as the three pillars that will shape RAKEZ’s next chapter. With the UAE’s ambitious green economy goals, RAKEZ is expanding eco-friendly initiatives in 2025, including green industrial solutions and renewable energy adoption. Technology and

Abdellatif Bekhouche On UAE Media Progress: A Future Built on Innovation & Purpose

Abdellatif Bekhouche on UAE Media Progress A Future Built on Innovation and Purpose By Hafsa Qadeer What sets the UAE’s media landscape apart from the wider Middle East, says Abdellatif Bekhouche, is its diversity and uniqueness, as the country has opened its doors to both regional and international media institutions, creating a welcoming environment for new outlets and supporting their growth. This openness has attracted some of the world’s leading media organizations, reshaping the region’s media map and fostering an ecosystem where local and global players coexist to produce purposeful, high-quality content that influences not only the Arab world but audiences far beyond. The role of world-class media zones such as Dubai Media City, Studio City, and Abu Dhabi’s twofour54 has been instrumental in building this progress. By hosting international giants alongside innovative local outlets, offering advanced infrastructure, and nurturing creativity through incentives and collaboration, these hubs have positioned the UAE as a leader in media development, driving innovation and content production while cementing the nation’s place on the global stage. Media, often described as the fourth estate, has become a key instrument of the UAE’s soft power. From his years as a correspondent for France 24 in Dubai, Abdellatif Bekhouche witnessed firsthand how international media based in the Emirates shaped Arab public opinion through credibility, balance, and trust. Reports produced from Dubai resonated widely, proving the country’s role as a platform for meaningful storytelling. Similarly, his experience at CNBC Arabia highlighted how the UAE has used media to drive economic influence, with coverage of finance, markets, and business shaping perspectives across the region. Together these experiences reflect how the Emirates has amplified its influence, bridging global narratives, strengthening credibility, and positioning itself as both an economic and political voice of authority. The UAE’s approach to storytelling is equally remarkable, blending tradition with innovation. Sharjah, in particular, stands as a cultural model by linking festivals, book fairs, and artistic platforms into powerful storytelling experiences that preserve heritage while reaching international audiences. Bekhouche recalls how, during his time covering cultural movements for the Saudi Cultural Channel, he saw firsthand how the Emirates not only protects its traditions but transforms them into impactful narratives that resonate globally, merging authenticity with creativity in a way that connects diverse audiences. What excites Abdellatif Bekhouche most about the future is how the UAE integrates emerging technologies like AI, AR, VR, and advanced digital platforms into journalism without losing sight of substance. The innovation here is not about replacing tradition but enhancing it, making stories more interactive, engaging, and relevant. With media zones like Dubai Media City, twofour54, and Sharjah’s cultural institutions leading this transformation, the UAE is poised to set new global standards by combining technology with authenticity to produce content that is both credible and impactful. This evolution is also shaped by the UAE’s demographic diversity. Home to over 200 nationalities, the country’s media platforms serve as inclusive spaces that reflect this multiculturalism while keeping Emirati traditions and identity at the core. By producing multilingual content that resonates worldwide while grounding stories in local culture, the UAE has created a model that celebrates diversity without losing authenticity. Major events such as Expo 2020 Dubai and COP28 have further elevated the country’s media profile. Covering these milestones firsthand, Abdellatif Bekhouche witnessed how the UAE’s ambition and strategic communication not only showcased its achievements but also enhanced its global reputation. Through such platforms, the Emirates has demonstrated how effective media engagement can amplify soft power, unify narratives, and inspire global respect. Looking ahead, Bekhouche hopes to see a headline that reads “UAE Leads the World in Innovative and Purposeful Media.” Such a future would reflect a landscape where creativity, cultural depth, and cutting-edge technology combine seamlessly, where the country continues to serve as a hub for international media while nurturing local talent, and where the content produced informs, inspires, and connects audiences across the globe. It would signify not just technological progress but also the UAE’s unwavering commitment to credibility, authenticity, and meaningful storytelling.

Zayed National Museum A Living Legacy of Sheikh Zayed bin Sultan Al Nahyan

Zayed National Museum A Living Legacy of Sheikh Zayed bin Sultan Al Nahyan By Hafsa Qadeer متحف زايد الوطني – Museum National Zayed The story of the United Arab Emirates cannot be told without honoring the vision and values of its Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan. His leadership, wisdom, and compassion laid the foundation of a nation that today stands as a global symbol of unity, ambition, and cultural pride. Rising proudly on Saadiyat Island, Zayed National Museum is more than an institution, it is a tribute to his legacy, a living reflection of his values and a beacon of knowledge for generations to come. The museum’s very essence embodies Sheikh Zayed bin Sultan Al Nahyan’s role not only as a statesman but as a father figure and visionary whose values continue to guide the UAE. Its architecture, galleries and storytelling come together to showcase ideals of unity, giving, belonging, ambition and patriotism. Rather than treating history as a static record, the museum presents it as a living journey, linking the past to the present and inspiring progress toward the future. Inside, visitors are invited into an immersive experience that spans 300,000 years of human history. Through six permanent galleries and more than 1,000 objects, the museum offers a rich exploration of the land’s story. Highlights include the timeline of Sheikh Zayed bin Sultan Al Nahyan’s life set within the Al Masar Garden, the Abu Dhabi Pearl, one of the oldest in existence, and a striking 18-metre reconstruction of the Bronze Age Magan Boat. Each element serves not only as a display but as a powerful connection to the UAE’s evolving narrative, ensuring Emiratis walk away with a renewed sense of pride and international visitors with a deepened understanding of the country’s history and culture. Jack Burlot © Department of Culture and Tourism – Abu Dhabi, Zayed National Museum Collection متحف زايد الوطني – Museum National Zayed Moaza Matar Acting Curatorial & Collections Management Department Director The philosophy guiding the museum’s curation lies in interconnection. Objects and narratives flow seamlessly, weaving together themes of landscapes, heritage, early human trade, Islam’s spread, coastal life and inland traditions. The journey begins in Al Masar Garden, tracing Sheikh Zayed bin Sultan Al Nahyan’s life through desert, oasis and urban settings, reinforcing his values as the thread uniting the UAE’s story. The permanent galleries, curated in collaboration with Emirati and international experts, ensure a balance of tradition and innovation. With community donations enriching the collection, the museum preserves not only national history but also the cherished memories of its people. Among the treasures within, one of the most moving is the collection of photographs in the gallery Our Beginning. These images reveal Sheikh Zayed bin Sultan Al Nahyan in both his public and personal dimensions, capturing his leadership, compassion and humanity. Particularly striking are the photographs by French photojournalist Jack Burlot, who documented over 1,390 moments during his 1974 visit. From development projects to everyday life, these images provide an intimate portrait of a leader devoted to unity and progress. The museum’s architecture itself is a story of symbolism and sustainability. Its five soaring towers, inspired by the wings of a falcon in flight, pay homage to Sheikh Zayed bin Sultan Al Nahyan’s passion for falconry, a cornerstone of Emirati tradition. The tallest rises to 123 meters, making the structure the most prominent landmark in the Saadiyat Cultural District. Beyond their beauty, the towers function as a geothermal cooling system, embodying the harmony between cultural symbolism and sustainable innovation. For visitors, they create a breathtaking first impression that merges heritage with environmental responsibility. قارب ماجان أثناء التجارب البحرية قبالة سواحل أبوظبي، تصوير إميلي هاريس © متحف زايد الوطني Magan Boat during the sea trials off the coast of Abu Dhabi. Photo by Emily Harris © Zayed National Museum Abu Dhabi Pearl Culture of Department دائرة الثقافة والسياحة – أبوظبي and Tourism – Abu Dhabi Looking forward, Zayed National Museum is envisioned as a lasting cultural beacon, not just for today but for decades to come. Its role will continue to grow as a hub of heritage, research, education and innovation. By embracing new ideas, expanding cultural programs and supporting discoveries, it will reflect the UAE’s dynamic identity as a nation that respects its roots while striving toward new horizons. Zayed National Museum is more than a place to learn, it is a space to reflect, to feel pride and to connect with the values that have shaped a nation. It ensures that Sheikh Zayed bin Sultan Al Nahyan’s legacy remains alive, guiding the present and inspiring the future. As the museum prepares to open its doors to the world, it stands as a timeless tribute to the vision of a man whose dream continues to flourish through the spirit of the United Arab Emirates. Quote 1: “Zayed National Museum is more than a place to learn, it is a space to reflect, to feel pride and to connect with the values that have shaped a nation.” Quote 2: “Sheikh Zayed bin Sultan Al Nahyan’s legacy remains alive in every gallery, every story and every artefact, guiding the present and inspiring the future.” متحف زايد الوطني – Museum National Zayed

UAE Free Zones’ Impact on Economic Landscape

UAE Free Zones’ Impact on Economic Landscape By Hafsa Qadeer The UAE has long been a global leader in economic innovation and diversification. Among its most successful strategies has been the establishment of free zones, specialized business hubs that have transformed the nation from an oil-dependent economy into a diversified powerhouse of trade, logistics, technology, and services. Today, these zones are not just important contributors; they are central to the UAE’s economic identity and global standing. Driving Employment and Talent Development Free zones are one of the largest generators of employment in the UAE. Together, they host more than 60,000 companies and employ over 750,000 people, according to recent estimates. These zones attract both foreign talent and create pathways for Emiratis, aligning with long-term national workforce goals such as Emiratization. Major multinationals like Microsoft, Nestlé, Oracle, and Unilever have chosen UAE free zones as their base, offering residents access to high-paying, knowledge-based jobs. Unlike many free zones worldwide that focus narrowly on low-cost manufacturing, UAE zones emphasize skill development and innovation. Professionals gain international exposure and advanced training, which helps build a resilient, future-ready talent pool. Attracting Global Investment Over 40% of the UAE’s foreign direct investment (FDI) flows through free zones, according to the Ministry of Economy. This level of contribution is significantly higher than in many competing markets. For example, while free zones in countries like Malaysia or the Philippines capture between 15–25% of FDI, UAE zones have become magnets for global investors by offering stability, transparency, and regulatory ease. The result is not only capital inflows but also a surge in local service demand, construction, logistics, finance, and education, creating a ripple effect across the wider economy. Fueling Economic Diversification The volatility of oil markets pushed the UAE to diversify decades ago, and free zones have been the cornerstone of this shift. Today, non-oil sectors contribute more than 70% of the UAE’s GDP, with free zones leading in industries like trade, media, healthcare, and technology. Examples include: DMCC (Dubai Multi Commodities Centre): The world’s top free zone for nine consecutive years, driving global trade in gold, diamonds, and precious metals. Dubai Silicon Oasis: A hub for over 1,000 tech firms, fueling the UAE’s digital economy. Abu Dhabi Global Market (ADGM): A rising financial center ranked among the world’s leading international finance hubs. By comparison, many global free zones, such as those in Latin America, remain highly concentrated in manufacturing or re-export. The UAE’s diversified approach makes it far less vulnerable to global market shocks. Expanding Global Trade Reach The UAE’s location between Asia, Africa, and Europe has always been strategic, but free zones have elevated this advantage into a world-class logistics ecosystem. Jebel Ali Free Zone (JAFZA) alone handles more than $100 billion in trade annually and contributes nearly 24% of Dubai’s FDI inflows. Globally, free zones like Panama’s Colón Free Zone or Singapore’s Jurong Island are highly specialized. Yet the UAE outperforms many by offering multi-industry connectivity, integrated with state-of-the-art seaports, airports, and roads. Post-COVID, this reliability positioned the UAE as a vital link in global supply chains, connecting businesses to over two billion consumers across the Middle East, Africa, and South Asia. Supporting SMEs and Startups While free zones attract Fortune 500 companies, they are also vital for small businesses and entrepreneurs. Zones like RAKEZ and Sharjah Media City (Shams) provide affordable licensing packages, shared office spaces, and accelerators tailored for startups. The introduction of e-commerce and freelance permits has empowered young entrepreneurs, freelancers, and content creators to scale their ventures. Compared to free zones in Europe or the Americas, where setup costs are higher and regulations more complex, UAE zones offer faster registration, lower entry costs, and startup-focused support ecosystems, making them particularly appealing to SMEs. Challenges and the Road Ahead Competition among free zones within the UAE can create overlap, and renewal fees remain a concern for smaller businesses. Moreover, as the UAE has recently allowed 100% foreign ownership on the mainland, free zones must continue to innovate. Globally, free zones are increasingly being measured against digital transformation and ESG (environmental, social, and governance) benchmarks. The UAE is already ahead in this regard, with initiatives such as Dubai CommerCity for e-commerce and green-focused projects like Masdar City in Abu Dhabi, setting global standards. In less than four decades, the UAE’s free zones have rewritten the country’s economic story. They have attracted billions in investment, generated hundreds of thousands of jobs, and created a diversified economic structure admired worldwide. Unlike many international free zones that serve a narrow purpose, the UAE model integrates global trade, innovation, and workforce development. As the global economy evolves, UAE free zones are poised to remain not just relevant but exemplary offering a blueprint for how nations can transform location into strategy, and strategy into sustainable prosperity.

The UAE Steps into the Global AI Race with K2 Think Challenging Giants

The UAE Steps into the Global AI Race with K2 Think Challenging Giants By Hafsa Qadeer When Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) and partner G42 unveiled K2 Think in early September, the launch looked less like a dry academic release and more like a strategic debut. The system was presented not merely as another model but as an end-to-end, reproducible reasoning platform, one designed to be inspected, tested, and reused by researchers worldwide. That positioning matters: it announces intent. Abu Dhabi is signaling that it wants to be a participant in shaping how advanced AI systems are built, measured, and governed. Engineering for reasoning, not for spectacle K2 Think’s technical framing is intentionally different from the headline-grabbing race for parameter counts. Public materials and partners emphasize that the model is compact (reported at roughly 32 billion parameters) yet optimized for reasoning tasks through long chain-of-thought supervised fine-tuning and reinforcement learning with verifiable rewards. By attacking the “hallucination” problem at the training and reward level, MBZUAI and its collaborators are pursuing a quality-over-quantity strategy: fewer parameters, but architectures and training regimes aimed at more reliable, verifiable outputs. Early descriptions stress that this is purpose-built engineering for cognitive robustness rather than rhetorical fluency. Speed as capability and infrastructure choice A striking technical claim attached to K2 Think is throughput: the system is reported to achieve around 2,000 tokens per second in inference, a level of speed that changes how models are used in production, particularly for chained reasoning or agentic workflows that require many iterative steps. That throughput has been linked publicly to the choice of Cerebras inference hardware, a non-NVIDIA architecture the project used to demonstrate parameter-efficient performance at scale. The hardware–software pairing highlights a second lesson: performance is as much about the stack and deployment choices as it is about model design. Openness as a strategy in a fractured ecosystem MBZUAI’s decision to open-source substantial parts of K2 Think, training recipes, weights, and evaluation methods, places the project within a small but growing list of transparent reasoning efforts. DeepSeek’s R1 series earlier this year set a precedent for open, parameter-efficient reasoning models, arguing that transparency fosters reproducibility and rapid community innovation. By publishing K2 Think openly, the UAE project is wielding openness as geopolitical and scientific strategy: to attract global scrutiny, invite third-party benchmarking, and position Abu Dhabi as a reliable collaborator in a field where trust is scarce. A redefinition of what it means to compete For much of the public conversation, the AI race was a duel between a handful of tech superpowers whose advantage was measured in teraflops and billions of parameters. K2 Think complicates that frame. It joins other entrants that argue efficiency, clever architectures, and improved training methods can rival brute force. That matters for countries and institutions with ambitions but not the deep compute budgets of hyperscalers: it suggests an alternative path to relevance. Instead of matching the giants pound for pound, nations can invest in targeted research, specialised datasets, and partnerships, and still yield systems that matter to users and policymakers. Sovereignty, soft power, and industrial policy K2 Think sits at the intersection of technological aspiration and national strategy. For the UAE, sovereign capabilities in AI feed economic diversification plans, talent development, and diplomatic posture. A domestically developed (or domestic-led) model that is also open to the world affords two levers: it supports local industry and expertise while projecting a narrative of responsibility and generosity to the global research community. In a world increasingly attentive to who controls algorithms, the choice to build and then share is itself a statement about how a state wants to be seen, as both producer and curator of the tools that shape public life. Benchmarks, adoption, and the patience of proof The most immediate questions for K2 Think are empirical: do independent benchmarks corroborate performance claims; will developers and businesses adopt the system; and can the model’s efficiency translate into practical advantage across domains like math reasoning, code, or multi-step planning? Comparable releases in 2025 showed that early claims often require months of community validation. Transparency accelerates that process, because it invites replication; but it also exposes the model to rigorous critique. The path from promising lab demo to production ecosystem is long, and adoption will depend on documentation, tooling, safety evaluations, and real-world case studies more than on a single metric. A shifting map of influence in AI research Perhaps the most consequential effect of projects like K2 Think is cultural: they normalize the idea that global AI leadership need not be monopolised by a few corporations in two countries. When universities, regional tech firms, and sovereign funds collaborate to produce tools that the world can examine and reuse, the center of gravity of innovation becomes plural rather than polarized. That pluralization changes how rules get written, from standards for model auditing to norms for safety and licensing, because more diverse stakeholders will press for standards that reflect different priorities. For researchers and policymakers, the implication is clear: the future of AI governance will be contested not only by governments and big tech but also by a widening array of institutions claiming legitimate voice and authority. The work ahead and the quiet of uncertainty K2 Think’s launch adds texture to an already complicated field. It demonstrates technical ambition, a deployment strategy that prizes speed and efficiency, and a diplomatic posture that leverages openness. Yet the real work, broad validation, careful safety testing, and meaningful integration into products and public services, remains to be done. What we are watching, therefore, is not simply a new model released to the internet, but a staged experiment in how a nation converts technical artifacts into influence, capacity, and norms. The outcomes of that experiment will be shaped as much by global peer review and adoption as by the rhetorical power of a launch day.

Exclusive Interview with Tetiana Skoryna

Exclusive Interview with Tetiana Skoryna From Sharjah’s industrial beginnings to Dubai’s digital spotlight, Tetiana Skoryna shares her journey of resilience, creativity, and living the true ‘Dubai dream. By Hafsa Qadeer There are some stories that define resilience, courage, and the pursuit of passion and Tetiana Skoryna’s journey is one of them. From humble beginnings in Sharjah’s industrial area to becoming a widely recognized content creator in Dubai, Tetiana embodies what she calls the “Dubai dream.” Her life is a powerful example of how hard work, adaptability, and creativity can transform not just a career, but an entire identity. When Tetiana first arrived in Dubai, her reality was far from glamorous. She worked in a small car-parts shop in Sharjah, putting in long, challenging hours. From there, she moved into hospitality as a waiter and later found herself in the fitness industry as a trainer. Each step brought new lessons and a growing determination to push further. Together with her sister, she reached an important milestone by opening their own gym, a proud achievement for their family. Yet, deep within, Tetiana knew her journey wasn’t complete. Driven by her passion for creativity and storytelling, she took a leap of faith, shifting her focus to content creation full-time. Today, she shares her life, her experiences, and her love for Dubai with millions of people online. For Tetiana, this transformation is proof of the Dubai dream, where perseverance and belief can take you from “zero to hero.” Over more than a decade in the UAE, the city has shaped not only Tetiana’s career but also her character. Living in Dubai’s multicultural environment has taught her openness, adaptability, and respect for people from every corner of the world. She explains that this diversity has made her content more universal designed to connect with audiences across cultures, languages, and traditions. By creating content that reflects the shared human experience, Tetiana has not only become a better creator but also a more empathetic person. For Tetiana, everyday details of life in Dubai hold powerful meaning. Observing how people respect shared spaces, follow etiquette on the metro, and value harmony in public life has deeply influenced her. She incorporates these lessons into her videos, not as rules, but as reflections of respect and consideration. This mindful approach helps newcomers appreciate the city’s lifestyle, while also showcasing the unique spirit that makes Dubai stand apart. Her content highlights the richness of diversity not through polished brochures, but through real, everyday experiences. Whether it’s an Emirati family sharing food during Ramadan, a casual market interaction, or strangers from multiple countries bonding on the metro, Tetiana brings forward the beauty of these unscripted moments. Diversity in Dubai, she believes, is not something you just see, it’s something you live daily. This cultural blend has reshaped her storytelling approach. In creating content, she constantly considers whether people from Europe, Asia, or the Middle East can relate to it. That awareness makes her narratives universal, helping her connect authentically with audiences across the globe. Tetiana also sees her role as more than just an entertainer. She believes influencers can serve as cultural bridges, offering real glimpses of everyday life beyond stereotypes. The greatest reward for her is hearing from followers who say her videos gave them the confidence to move to Dubai, because through her content, they already feel at home. Looking ahead, Tetiana is inspired by the way the UAE is blending tradition with innovation. She admires how Emirati heritage is preserved while also evolving to resonate with younger generations in fields such as fashion, food, and architecture. For her, this balance between honoring roots and embracing the future is what makes Dubai so extraordinary, and it’s a narrative she is passionate about sharing with the world. Tetiana Skoryna’s story is not simply about personal success, it’s about growth, gratitude, and connection. From her first job in a small shop to inspiring millions through digital storytelling, her path reflects the possibilities that Dubai offers to dreamers who dare to work hard. In every video, every story, and every message she shares, Tetiana captures the essence of the city: a place where diversity thrives, respect shapes daily life, and ambition finds its wings. In her own words, “living the Dubai dream” means more than building a career, it means growing into the best version of yourself, while inviting the world to share in that journey.

Dr. Soja Saghar Soman, on How Deep Tech Is Reimagining Human Health in the UAE

Dr. Soja Saghar Soman Bioprinting the Future, How Deep Tech is Reimagining Human Health in the UAE By Hafsa Qadeer Dr. Soja Saghar Soman stands at the helm of a quiet revolution reshaping the nature of healing. As Founder and CEO of Z24 Bio, a biotechnology company operating across Abu Dhabi and New York, she leads a mission merging 3D bioprinting, microfluidics, and artificial intelligence to create a future where organs can be engineered, diseases modeled, and treatments personalized. “While others looked to the stars,” she reflects, “I became fascinated by life itself, its intricate design and the mysteries of its evolution.” That fascination began during her childhood on the Indian Space Research Organisation (ISRO) campus, where science was a living force. Surrounded by rocket launches and inspired scientists, young Soja absorbed a rare ethos: exploration, whether cosmic or cellular, is a human calling. With twelve years of education in veterinary medicine, physiology, cell biology, and biotechnology, Dr. Soman built her foundation before joining New York University, where she bridged discovery and application in the emerging field of 3D bioprinting, where biology meets engineering and imagination meets precision. When NYU Abu Dhabi established the region’s first 3D Bioprinting Research Laboratory in 2019, Dr. Soman led the team that bioprinted the UAE’s first human tissue structures, placing the nation on the global map of regenerative medicine. “Technology, when developed with purpose, transforms science into human impact,” she says. Her team’s success in bioprinting nerve tissues for transplantation proved that stem cells could be matured into living tissue capable of restoring damaged nerves. At Z24 Bio, she now leads the creation of AI-integrated bioprinters, robotic systems that can fabricate custom tissue models on demand. Through a cloud-based interface, hospitals and researchers will soon be able to upload patient data and order personalized tissues printed using their own cells. “This is where medicine becomes personal,” she says. “We can print not just models, but possibilities.” How close are we to printing a heart or kidney? Closer than ever, she insists. “We can already bioprint vascularized tissues like liver, skin, cartilage, bone, and nerve,” she explains. These tissues, though not yet transplantable, are revolutionizing how drugs are tested and diseases studied. Within the next decade, she predicts, small organ constructs such as the pancreas, thyroid, or cornea could enter clinical trials. “The next two to three decades,” she adds, “could see the realization of complete, functional organs. It’s not a dream, it’s a direction.” Beyond bioprinting, her research explores microfluidics, a field replicating human organ systems on miniature chips. “When integrated with bioprinted tissues, we can mimic how an organ works, responds to drugs, or develops disease,” she explains. These “organ-on-chip” systems may one day replace much animal testing, offering ethical, human-relevant models. “When we can model a human system on a chip,” she says, “we can test treatments on a digital twin of the patient.” The UAE, she believes, offers fertile ground for such frontier science. “The nation’s Vision 2031, its AI Strategy, and the HELM Cluster in life sciences are all steps toward a cohesive innovation ecosystem.” Its strength, she adds, lies in cross-disciplinary collaboration where innovation is deliberate and guided by visionary leadership. Ethical reflection, she insists, must evolve with innovation. “At the heart of every breakthrough should be compassion,” she says. “We’re not just printing tissues, we’re restoring possibilities.” She advocates for frameworks ensuring transparency and safety, reminding her team that science must ask not only what we can create, but what we should. As a mentor at NYU Abu Dhabi, Dr. Soman inspires students to see their work as part of the UAE’s wider narrative, a nation of builders, not just of cities, but of ideas. Through Z24 Bio, she mentors young scientists to link curiosity with compassion. “Innovation gains meaning when it serves humanity,” she says. For Dr. Soman, innovation is measured not by patents or profits but by the lives it touches. “I see innovation as progress that uplifts humanity, where science meets conscience,” she reflects. From the labs of Abu Dhabi to the corridors of New York, her story is one of vision and virtue, a reminder that the next revolution in medicine will be led not by machines, but by minds that remember why we innovate at all.