Fashion And Lifestyle

Mahdi Al Shafiei, The Visionary Who Turned Rejection Into Possibility By Eman Sultan Some entrepreneurs build companies while others build movements. Mahdi Al Shafiei belongs firmly to the latter. His journey was never about chasing titles or validation. It was about redefining ambition for a new generation. Long before his name became associated with billions of views and global expansion, he was simply a young boy growing up in Dubai, watching a city rise from sand to skyline at an unprecedented pace. In that environment, reinvention was not an exception but a rule. For Mahdi, it became a way of life. Between cranes, construction, and constant transformation, a quiet belief took shape that he, too, could create something meaningful and lasting. His foundations were formed long before investors or business plans entered the picture. Raised by Iranian Emirati parents, Mahdi grew up with discipline, responsibility, and a strong sense of identity. Dubai added another layer by offering imagination and the belief that possibilities had no limits. That balance between structure and vision became the core of his personality and later the backbone of his success. At Sheffield Private School, Mahdi was never the loudest voice in the room, but he was always the most observant. He studied people closely, noticing patterns in behavior and influence. At Canadian University Dubai, where he studied communication and advertising, that curiosity deepened into an obsession with understanding why people listen, why ideas spread, and why certain stories resonate. These questions shaped not only his education but his future direction. As he puts it, “I was always fascinated by why some ideas catch fire and others just fade away.” The defining moment of his career came through rejection. While working as an employee filled with belief in an idea he pitched, the response he received was a simple no. What seemed like a closed door became a moment of clarity. “If I truly believed in it, I had to make it happen myself. Looking back, that rejection was the best thing that ever happened to me. It forced me to create something on my own terms, and that’s exactly why I’m here today.” That moment marked the transition from employee to builder. At just 24 years old, Mahdi founded what would later become Trifid Media. The early days were far from polished. He entered entrepreneurship believing passion and online research could solve everything, only to be met with the realities of contracts, failed deals, financial mistakes, and constant uncertainty. Instead of being discouraged, he treated every setback as a lesson. Step by step, he built systems and structures that eventually became the foundation of Trifid’s global operations. As the company grew, so did attention around his leadership style. Unlike traditional executives, Mahdi deliberately built a young team, seeing fearlessness and optimism as assets rather than risks. He placed trust in people before they believed in themselves, and that trust often transformed them. At Trifid Media, creativity is not constrained by hierarchy. Youth is viewed as speed, courage, and a direct connection to the future. “I want my team to think like owners, not employees,” he says, a philosophy that defines the culture he has created. Despite the scale Trifid Media has reached, Mahdi remains deeply involved in the work. He continues to record, edit, and mentor, driven more by passion than ego. He rejects the idea of work life balance, seeing it as limiting, and instead embraces what he calls work life harmony, where purpose and profession are aligned. Trifid Media’s expansion across the GCC and into Australia reflects this mindset. What began as a simple holiday evolved into a major turning point when casual social media content sparked conversations, inquiries, and partnerships. Within months, the company established a presence on a new continent. “Marketing in Australia is still practiced in a very traditional way. There’s a huge opportunity for content virality, and that’s exactly what we do.” Today, Trifid Media operates as a global network of more than 250 professionals, producing hundreds of videos daily and managing creators across multiple regions. Now at 30, Mahdi Al Shafiei stands at the forefront of a global creative empire, yet his definition of success remains deeply personal. It is measured not by numbers alone, but by the lives he has impacted and the young professionals he chose to believe in before anyone else did. “I’m not racing toward a finish line, I’m savoring the journey.” That quiet conviction, born from rejection and fueled by vision, continues to shape everything that lies ahead.

Chef Fatima, Redefining Emirati Identity Through The Art Of Pastry By Peter Davis For Chef Fatima, creativity in the kitchen begins long before flour is weighed or ovens are switched on. It begins with memory. One flavor in particular continues to guide her culinary voice, saffron. In her childhood home, it infused almost everything, tea, rice, chebab, balaleet, becoming part of daily life rather than a luxury. Today, she reimagines that same aromatic spice in macarons, éclairs, cakes, and layered desserts, exploring its balance with sweetness, spice, and tang. For her, saffron is not nostalgia alone, it is a living ingredient with limitless potential. As a certified pastry chef and a Les Roches student ambassador, Chef Fatima embodies a rare balance between emotion and precision. She believes great chefs must hold both artistry and discipline in equal measure. Emotion and imagination take shape at the very beginning of her process, inspired by nature, travel, visual art, and flavors that linger in memory. She sketches ideas before stepping into the kitchen, photographs moments that spark creativity, and allows herself to feel deeply connected to what she is creating. Once inside the kitchen, however, emotion gives way to rigor. Technique, repetition, and scientific accuracy take control. When a recipe fails, grit and perseverance become essential. For her, the kitchen demands toughness, but when discipline meets passion, something extraordinary happens. Looking at the future of pastry in the UAE, Chef Fatima sees innovation rooted not in novelty alone but in cultural fusion. She believes the next generation of pastry will be shaped by the thoughtful integration of Emirati flavors into global dessert traditions. Trends like Dubai chocolate, where pistachio and kunafa meet Swiss chocolate, are just the beginning. To her, this fusion is an opportunity to introduce local flavors to the world in a way that feels refined, modern, and authentic. Unlike many chefs who speak of signature dishes, Chef Fatima is guided by a signature philosophy. Every creation begins with visualization. She walks outdoors, revisits personal memories stored in her camera roll, sketches ideas on paper, and invites conversation by sharing her concepts with others. Fresh perspectives matter to her. Only then does experimentation begin. She follows her own style deliberately, resisting the pull of trends. If a dish does not resonate with her first, it does not move forward. She believes every chef carries a distinct voice, and expressing that individuality is what gives the culinary world its richness. If the UAE’s culinary identity were transformed into a dessert, Chef Fatima imagines it as tangy, warm, and comforting. It would feel modern and evolved, yet deeply familiar, innovative yet grounding. Above all, it would evoke unity, delivering a sense of home while embracing progress. As part of a new generation of Emirati chefs stepping into global hospitality spaces, she carries her culture with pride and intention. Every kitchen she enters becomes a place where Emirati heritage can be represented with respect and clarity. She feels a responsibility to highlight the beauty of her traditions and ensure they are understood not as static history, but as a living, evolving culture. In pastry, consistency is everything, yet creativity thrives on experimentation. Chef Fatima believes the bridge between the two is science. Once a chef understands the chemistry behind ingredients, precision becomes freedom rather than limitation. Her experience working on the Expo festival cake structure brought this philosophy to life. Collaborating closely with engineers, she navigated physics, mathematics, and material behavior, considering stability, heat, sunlight, and ingredient reactions. Only by mastering these technical realities was she able to push creative boundaries without compromising structure or safety. Failure, she says, is inseparable from growth. Every mistake in the kitchen, whether small or significant, has shaped who she is today. Sometimes the science is pushed too far, and a dish fails, not because the idea was wrong, but because it needs to be approached differently. One defining experience came in 2022 when she entered pastry school at just fifteen years old, the youngest in her class. That moment shifted her mindset completely. Surrounded by older students, she realized she had time, potential, and the ability to study pastry arts on a deeper, more technical level. Rather than a single failure, it was a series of challenges and lessons that transformed her craft and strengthened her belief in herself. In an era where social media often dictates creative direction, Chef Fatima remains grounded in authenticity. She believes growth comes from uniqueness, not imitation. Her content is deeply personal, aligned with her values, and she is selective about collaborations that reflect her vision. While she understands the mechanics of visibility and reach, she refuses to compromise her identity for the sake of an algorithm. Looking ahead, her ambition is clear and unwavering. Chef Fatima dreams of opening her own restaurant and earning Michelin stars, a journey she plans to begin within the next five years. It is a vision built not on trends or shortcuts, but on discipline, cultural pride, and a deep respect for both art and science. In redefining Emirati pastry for a global audience, she is not just creating desserts, she is shaping a legacy, one thoughtful creation at a time.

Redefining Representation, Mariam Mohamed, An Emirati Voice On The Global Miss Universe Stage By Sidra Asif Making history as the first Emirati woman to represent the United Arab Emirates at Miss Universe 2025, Mariam Mohamed embodies a moment of profound pride, purpose, and possibility. For Mariam, this achievement is not merely the fulfillment of a personal dream but the beginning of a larger responsibility to her community and her nation. Standing on one of the world’s most visible stages means carrying her values, her culture, and her aspirations with intention and grace. She sees this milestone as an opportunity to uplift others, especially young women, reminding them that their ambitions are valid, achievable, and worth pursuing. Beyond the crown and the spotlight, Mariam is eager to showcase the UAE’s extraordinary creative talent, from designers to artisans, and to share the beauty, innovation, and cultural richness of her country with a global audience. Mariam’s journey is shaped by a rare blend of disciplines. With an academic foundation in Economics from the University of Sydney and ongoing fashion studies at ESMOD Dubai, she seamlessly bridges analytical thinking with creative expression. Economics fuels her curiosity about how the world works and how systems can be improved, while fashion provides her artistic outlet and lifelong passion. Together, these worlds inform her approach to leadership and advocacy.  Mariam envisions building a fashion business rooted not only in creativity but also in impact, one that gives back through charity, empowers others, addresses abuse in all forms, including online harassment, and contributes to reducing global poverty. As a self-described voice for Emirati women, Mariam is determined to challenge outdated perceptions. On the Miss Universe stage, she wants the world to see Emirati women as strong, ambitious, educated, creative, and deeply grounded in their values. She represents a generation that is modern and forward-thinking while remaining proudly connected to its cultural identity. Her message is clear: women can lead, innovate, and dream boldly without losing sight of who they are. Emirati women support one another, uplift their communities, and excel across education, business, fashion, and humanitarian work. Mariam’s sense of identity is deeply rooted in traditional Emirati pastimes such as falconry and camel riding. These experiences connect her to her heritage and instill values of patience, discipline, resilience, and respect for nature. Rather than seeing these traditions as relics of the past, she embraces them as sources of strength in global spaces, providing clarity about where she comes from and grounding her presence on international stages. This connection to heritage is powerfully expressed through her introductory Miss Universe costume, inspired by the falcon. A symbol of courage, freedom, and pride, the falcon reflects the spirit Mariam hopes to embody and project. Through this design, she sought to portray Emirati women as fearless, ambitious, and deeply proud of their culture. It also serves as a modern artistic celebration of her passion for falconry. Like the falcon, Mariam believes that success requires movement and courage. Dreams can only be reached when one dares to fly rather than remain still. Sustainability is another key pillar of Mariam’s advocacy, particularly within the fashion industry. She views the UAE as a leader in shaping a future where innovation and environmental responsibility go hand in hand. From sustainable materials to supporting local artisans, she believes the region has the potential to redefine responsible fashion. Her ambition is to collaborate with brands and designers to create collections that are glamorous yet ethical, creative yet community-focused. Through her platform, she also aims to spotlight local designers internationally, champion Arab fashion, and show that Arab women can thrive and lead in the global fashion industry. Mariam’s vision extends beyond fashion into tangible social impact. As her Miss Universe journey unfolds, she hopes to launch a business that celebrates Arab creativity while directing a portion of its profits toward charitable causes, particularly those addressing poverty and supporting women in developing communities. She is also committed to using her platform to advocate for kindness, self-confidence, and digital safety. Having witnessed the harm caused by cyberbullying, Mariam aspires to help create online spaces that inspire people to uplift one another rather than tear each other down. Balancing modern ambition with cultural heritage comes naturally to Mariam, as both are integral to her identity. Raised with values such as respect, generosity, and pride in her roots, she carries these principles into every aspect of her life. At the same time, the UAE’s culture of ambition has taught her that dreaming big is something to embrace, not suppress. For Mariam, tradition provides strength while ambition offers direction, together shaping the woman she is becoming. As she prepares to stand alongside contestants from more than 130 countries, Mariam believes the most resonant part of her story is her personal growth. Choosing to rise above challenges, find her voice, and build confidence from within has defined her journey. Her message to a global audience is one of courage and self belief. Confidence begins when you stop listening to negativity and start trusting yourself. Dreams, she believes, do come true when pursued with determination, authenticity, and heart. Looking beyond Miss Universe 2025, the legacy Mariam hopes to leave is rooted in kindness, empowerment, and unity. She wants future pageant hopefuls in the UAE and young Arab women everywhere to know that success does not require fitting into a stereotype or changing who you are. As a natural introvert, she has proven that courage is not about being loud, but about believing in yourself and stepping outside your comfort zone when it matters. Her message is simple yet powerful. Stand tall, be yourself, protect your confidence, and never allow anyone to diminish your worth. Uniqueness is not something to hide. It is something to celebrate, because it is what makes every woman truly special.

Stitching Identity How Emirati Women Designers Are Redefining Modern Luxury By Eman Sultan Stitch by stitch, a new generation of Emirati women designers is reshaping the language of luxury. Rooted in heritage yet confidently global, their work reflects a powerful dialogue between tradition and modernity, modesty and innovation, individuality and collective memory. Across the Emirates, fashion is no longer merely an aesthetic pursuit; it has become a cultural statement, a narrative form, and a declaration of identity. From fluid abayas reimagined with architectural precision to minimalist silhouettes informed by Scandinavian restraint and Japanese philosophy, Emirati women designers are carving out a distinct space on the international fashion stage. Their creations honour the past while speaking fluently to the present, transforming fabric into stories that resonate far beyond the region. Over the past decade, the UAE’s fashion ecosystem has undergone a remarkable evolution. Emirati women have emerged as influential voices in both luxury and modest fashion, seamlessly merging ancestral roots with cosmopolitan sensibilities. Their collections are positioning the Emirates as a rising hub of fashion excellence, where authenticity and innovation coexist. As one designer aptly puts it, fashion is not about following directions, but about translating emotion into form. This new wave of designers does more than create clothing. They craft meaning. Through daring prints, inventive silhouettes, essential classics, and majestic gowns, they articulate a vision of contemporary Emirati womanhood that is confident, thoughtful, and deeply expressive. Each piece stands as a testament to artistic skill, cultural pride, and the dynamic transformation of fashion in the Emirates. Azzalia Quiet Confidence, Reimagined Born and raised in Dubai, Sheikha Amal Al Maktoum grew up at the intersection of tradition and modernity. Surrounded by the understated elegance of Emirati heritage and inspired by the ever-evolving global fashion landscape, she developed an early understanding of balance: where strength meets delicacy, and respect for the past fuels bold reinvention. The name Azzalia carries intimate meaning, inspired by the names of her daughters and infused with notions of familial love, continuity, and grace. For Amal, the brand is a living legacy, one she hopes every woman who wears Azzalia will embody. With a background in business and design management, she approaches fashion with equal parts creativity and strategy, recognising clothing as both an artistic and cultural medium. Founded in 2015, Azzalia was born from a desire to redefine modern Arab luxury. Amal observed how women in the region used fashion to express identity and empowerment, and she saw an opportunity to elevate modest fashion beyond convention. Each collection begins with a story, blending fluid abayas and capes with precise tailoring, soft organza with architectural lines, and timeless craftsmanship with forward-thinking sustainability. Ethical practice is central to the brand’s ethos. Responsibly sourced fabrics, limited production runs, and collaboration with local artisans ensure that each garment carries intention and integrity. Azzalia has grown into more than a label; it is a platform for empowerment, offering versatile, luxurious pieces that celebrate individuality while remaining deeply rooted in cultural identity. Featured in leading regional publications and showcased at fashion weeks across the Middle East, Azzalia has become a creative movement. As Amal herself reflects, she does not simply design garments; she crafts stories that women can wear, rooted in heritage and shaped for the future. Madiyah Al Sharqi Elegance Beyond Time Raised in the tranquil landscapes of Fujairah, Sheikha Madiyah Al Sharqi’s aesthetic was shaped by the poetic contrast between ancestral palaces and modern architecture. Filigree windows, saffron dunes glowing at dawn, and the quiet majesty of her surroundings left an indelible mark on her creative vision, one that balances tradition with contemporary refinement. Her formal fashion journey began at ESMOD Paris, where she immersed herself in couture discipline and atelier craftsmanship. While Paris taught her precision and structure, her inspiration always remained rooted in home. In 2012, she returned to the UAE to launch her namesake label, initially focusing on bespoke pieces before expanding into ready-to-wear collections. Craftsmanship sits at the heart of Madiyah’s work. Delicate embroidery, featherwork, and hand-pleating define her designs, each piece reflecting hours of meticulous refinement. Her aesthetic is unmistakably feminine, with pastel-hued silks, whisper-light chiffons, and soft organza forming fluid, romantic silhouettes. Tailoring is precise yet gentle, prioritising movement and wearability over rigidity. Madiyah’s brand celebrates timeless elegance and cultural authenticity. From ethereal bridal gowns to refined everyday pieces, her collections tell stories of understated luxury and modern femininity. Proudly bearing the “Made in the UAE” label, she collaborates closely with local artisans and ateliers, ensuring that each garment carries the spirit of place. For Madiyah, true elegance transcends trends; it is a spirit that endures beyond seasons. Twisted Roots Where Utility Meets Poetry Latifa Al Gurg’s life has always been a conversation between cultures. Raised between Copenhagen and Dubai, with an Emirati father and Danish mother, she grew up immersed in Scandinavian minimalism and Middle Eastern tradition. This duality became the foundation of her design philosophy, weaving two worlds into a singular, purposeful vision. Her path to fashion was unconventional. With a degree in electrical engineering and a career in tech consulting, Latifa developed a deep appreciation for structure, function, and problem-solving. It was during her work on construction sites that she confronted a practical challenge: the lack of clothing that was both modest and functional. This experience sparked the idea behind Twisted Roots, launched in 2014. Approaching fashion as an engineered system, Latifa designs garments where form follows function and every seam serves a purpose. Twisted Roots merges minimal Scandinavian aesthetics with the expressive fluidity of Middle Eastern dress, creating pieces that are versatile, comfortable, and elegant. Her collections are designed to transition seamlessly across professional, social, and spiritual settings. Adaptability lies at the core of the brand’s philosophy. Modesty, for Latifa, is not a limitation but a form of freedom. Ethical production, small-batch manufacturing, and sustainable sourcing further reinforce the brand’s intentional approach. Twisted Roots is more than clothing; it is a cultural map, stitched with purpose and worn with confidence.

Nouf Al Qadi A New Generation Of Emirati Climate Voices Bringing People Back Into The Climate Conversation By Sidra Asif Across the UAE, climate conversations are evolving. For years, they were shaped mainly by data, policy language, and global agreements. Today, a new kind of voice is emerging in the country’s sustainability space: young Emiratis who believe that environmental action begins with human connection. Among these voices is Nouf Al Qadi, a young environmental professional whose approach blends scientific knowledge with community-driven awareness. Nouf does not position herself as an activist in the traditional sense. She does not speak in slogans or alarmist tones. Instead, she believes that the most powerful environmental progress happens when people feel a direct emotional bond with the land and sea around them. For her, climate action is not only about meeting targets. It is also about understanding heritage, valuing place, and recognizing the deep cultural relationship Emiratis have always shared with nature. Young Emiratis are bringing heart back into the conversation, she explains, highlighting a shift away from purely technical communication. We are sharing lived experiences and real stories, not only numbers. Sustainability in the UAE is part of who we are, not just a policy goal. Her approach reflects an important moment in the region. As the UAE expands its renewable energy programs, conservation projects, and sustainability initiatives, individuals like Nouf are ensuring that public engagement grows along with them. The Role of Storytelling in Science Nouf’s background gives her a strong foundation in environmental research, but she is equally committed to storytelling. She believes that climate action becomes meaningful only when people personally relate to it. Data alone does not move people, she says. Stories do. Science gives me the facts, but storytelling gives those facts a soul. Her method is straightforward: translate technical knowledge into everyday language so people understand why environmental protection is necessary, not just what it requires. This combination of clear communication and scientific accuracy is increasingly valuable in the UAE, where sustainability is now a key pillar of national strategy. Youth Initiatives Turn Awareness Into Action For many, youth involvement in climate discussions is still associated with awareness campaigns and educational workshops. Nouf sees something much stronger happening. According to her, young people in the UAE are not only learning about environmental responsibility. They are actively shaping it. She points to initiatives such as mangrove restoration projects, zero-waste community programs, and nature-focused content platforms run by young Emiratis. Youth-led initiatives are now catalysts for real on-ground action, she notes. We are showing that creativity and collaboration can drive climate efforts, not only policy directives. This perspective reflects a broader national movement. The UAE has created platforms for youth voices in government, business, and science. Nouf represents the spirit of that involvement: practical, informed, and consistent. Building Connections Across Generations One of the strongest ideas in Nouf’s approach is the need to connect generations. She believes sustainable progress is not possible without learning from those who lived closer to nature in the past. The wisdom of older generations and the innovation of youth must meet in the middle, she says. This concept is especially relevant in the UAE, where previous generations survived through resource awareness, limited consumption, and deep respect for natural surroundings. Their lived knowledge, Nouf notes, can guide modern approaches to environmental planning and sustainable resource use. Her work emphasizes dialogue rather than division. She sees elders as partners in climate understanding, not as voices of a different era. This balanced view strengthens her credibility among diverse audiences, from professional environments to youth circles and community groups. Lessons From Environmental Fieldwork While many young climate voices focus on advocacy or communication, Nouf’s grounding in field research shapes her ideas. Her work with seabirds offered valuable insight into environmental adaptation and ecological sensitivity. Seabirds navigate land, water, and sky. Observing how they respond to changing conditions taught me what resilience really means. This experience did not lead her to dramatic conclusions. Instead, she gained a practical understanding of environmental balance: ecosystems shift, species adjust, and survival depends on awareness and flexibility. She applies this perspective to human systems as well, believing that societies must stay informed and adaptive in order to protect natural heritage. Responsibility in Development and Infrastructure One of the most impactful parts of Nouf’s professional journey is her role at GHD, where she works as a terrestrial ecologist. Her responsibility involves assessing land ecosystems and sharing environmental considerations with developers and infrastructure teams. Her goal is not to slow development, but to guide it responsibly. We cannot care about something we do not know exists, she explains. She believes awareness drives better decisions, especially in rapidly developing regions. By introducing stakeholders to local species, land characteristics, and ecosystem needs, she supports thoughtful planning. This reflects a growing belief in the UAE: sustainable progress does not mean choosing between nature and growth. It means understanding both and making informed decisions. Ithra by Nouf Like many impactful ideas, Ithra by Nouf began quietly. It was a personal outlet for sharing environmental experiences and reflections. Over time, it attracted people who felt the same desire to reconnect with nature in everyday life. The platform soon became a space for shared learning, appreciation, and simple sustainable habits. Ithra did not require a formal campaign to gain attention. It succeeded by being genuine, inclusive, and grounded in accessible language. Followers recognized themselves in the content, and a community formed naturally. In a digital era, where environmental messaging can often feel heavy or urgent, Ithra stands out for its calm, encouraging tone. Youth Impact Without Spotlight Among the many moments in her journey, one stands out. Nouf recalls watching young volunteers lead mangrove cleanups and restoration without waiting for formal direction, recognition, or media attention. To her, this represented the true spirit of environmental responsibility: quiet, sincere, and motivated by care rather than visibility. She believes change often begins in silence — through steady actions rather than dramatic declarations.

Menna Shahin, The Architect Of Purposeful Power By Michelle Clark Menna Shahin stands as a rare kind of leader, one who has mastered the art of merging vision with virtue. Her story is not just about entrepreneurship; it is about evolution. From a young woman determined to “change the world” to a global voice redefining what it means to lead with purpose, Meena’s journey is a lesson in balance, brilliance, and belief. When asked what first ignited her desire to merge corporate leadership with social impact, Meena’s response is beautifully simple: “I wanted to change the world.” But for her, change was never about slogans or sentiment. It was about structure. “I saw that true, scalable change couldn’t just come from passion; it needed to be underpinned by strategic thinking and operational excellence,” she reflects. Over the years, that understanding became her compass. What began as an emotional impulse transformed into an intellectual mission to build business models that make change measurable, profitable, and permanent. That mission gave birth to eJaby, a social enterprise that embodies everything she stands for. The Birth of eJaby The concept of eJaby was born from two intertwined passions: empowering women and saving the planet. Raised in Egypt, Meena grew up surrounded by women of strength, yet she also saw the barriers they faced. “I’ve always wanted to be a role model for women,” she says. “But empowerment isn’t just about opportunity, it’s about creating a stable, sustainable world where women can thrive.” Her environmental consciousness grew alongside her social one. She saw waste, not only as an ecological crisis but as a moral one. “To have a better world for us and for the next generation, we must address the massive issue of waste,” she explains. eJaby became her answer to this double challenge. It tackles food waste and overstock while building a business ecosystem that uplifts women through leadership and employment. In Meena’s world, doing good is not an act of charity, it is an act of innovation. Leading with Purpose Keeping purpose alive in the world of business is no easy feat. Yet Meena has done it with a clarity that borders on philosophy. “Every action we take daily is aimed at creating a better life for ourselves or the people around us,” she says. “The key is to scale that scope.” Her formula for meaningful leadership is a balance of three forces. Empathy allows her to see the needs of others. Innovation turns small ideas into scalable impact. And execution transforms vision into tangible change. “By constantly measuring every decision against its potential for positive impact,” she says, “purpose naturally becomes the guiding principle.” The Trials That Built Resilience Like any founder, Meena’s path was not free of turbulence. “Founding a startup is a daily workout for your resilience and leadership,” she admits with a smile that carries both pride and fatigue. “The most profound challenge is not the market or the technology, but the human element, leading people and maintaining a unified vision.” In those moments, Meena discovered that true leadership is not about control but about connection. “You must constantly work to keep people understanding and believing in your vision, especially when the path is uncertain.” For her, resilience is not just bouncing back, it’s showing up every day with faith, and transferring that faith to your team. “Your resolve is mirrored in the collective strength and belief of the people you lead.” The Myth of Compromise Many still believe that social enterprises cannot grow without losing their soul. Meena smiles knowingly at this idea. “That’s an old way of thinking,” she says. “At eJaby, our values are not a separate initiative, they are the very engine of our growth.” Her model is self-sustaining: the more the company grows, the more impact it creates. “Our profitability is a direct measure of our success in reducing food waste and promoting sustainable consumption.” In other words, growth amplifies impact, and impact fuels growth. “By making impact the core value proposition,” she explains, “we ensure that scaling is synonymous with scaling our mission.” Redefining Leadership for Women As a champion of gender equity, Meena is unafraid to challenge long-held systems. “The most critical change needed is to stop expecting women to lead like men,” she says firmly. “For too long, leadership has followed a masculine template, forcing women to suppress their natural strengths.” She calls for workplaces that embrace empathy, collaboration, and holistic thinking as core leadership skills. “We must empower women to lead as women,” she continues. “When we value the distinct strengths women bring to the table, we unlock a far more inclusive and effective model of leadership.” This philosophy, she believes, will shape the next era of leadership in the MENA region, a movement where diversity is not a box to tick, but a power to harness. Sustainability as a Personal Legacy Sustainability is not just a business term for Meena, it is an inheritance she wants to leave her children. “It’s about the future I want for my two sons,” she says softly. “They are three and five, and I want them to live in a better world.” For her, living sustainably means raising consciousness, educating teams, customers, and communities to make mindful choices. But she believes true progress depends on collective effort. “If we do not all work together, we will not achieve anything. Leading sustainably means building systems that make participation easy and accessible.” Through eJaby, she has done exactly that, turning personal conviction into collective momentum. The Rise of Purpose-Led Entrepreneurship in the MENA Region When speaking about the entrepreneurial transformation sweeping across the MENA region, Meena’s tone fills with optimism. “What excites me most is the fusion of ancient values with modern innovation,” she says. “This region has always had a deep-rooted sense of community and responsibility. Now, entrepreneurs are channeling that purpose through technology and business.” She believes the MENA region is on the verge of defining a new global model, one

Abdul Wahab Darwich, Crafting Elegance With 1937 Bespok By Sara Hammoud Abdul Wahab Darwich, the creative force behind 1937 Bespoke, is a designer whose work merges tradition with modernity, precision with artistry, and personal heritage with global influence. From his early fascination with fashion to walking the runway with his own creations, Abdul Wahab has carved a path defined by dedication, innovation, and an unwavering commitment to elegance. For him, the Dynasty Runway Show was more than a milestone, it was a dream realized. “Seeing my ideas come to life on the runway was incredibly emotional,” he shares. “It allowed us to connect with people who truly admire fashion, and it opened doors for future collaborations.  Walking alongside my models, I felt proud of what we had achieved, grateful for my team, and excited for all the possibilities ahead.” While coordinating the distance between their villa and the runway posed challenges, Abdul Wahab credits the Dynasty team’s support for making the show seamless, allowing every detail to shine. The name 1937 Bespoke carries deep personal meaning, reflecting the year his grandfather opened his first tailor shop and symbolizing an era of elegance and innovation. Abdul Wahab’s passion for fashion began in his teens, when he gravitated toward timeless, elegant styles rather than the early 2000s hip-hop trends, devouring fashion magazines, studying art, and learning the craft alongside his father and grandfather.  After gaining invaluable experience with high-end fashion maisons including Giorgio Armani, YSL, and Dior, he followed his dream and opened his first tailor shop, bringing with him a philosophy grounded in precision, quality, and attention to detail. The 1937 Bespoke collection draws inspiration from British elegance and the classic tailoring of Savile Row, blending traditional techniques with contemporary influences. “Every tailored suit is a one-of-one piece, crafted to respect the wearer’s body morphology and proportions,” Abdul Wahab explains. “It boosts confidence, makes a man feel powerful and unique, and leaves a strong impression of professionalism.”  He believes the transformative effect of tailoring extends to women as well, enhancing their silhouette, highlighting their best features, and instilling a sense of strength and sophistication. His approach follows what he calls the 80/20 rule, balancing tailored pieces with casual elements to create versatile, elegant looks for any occasion. Abdul Wahab attributes his perseverance to a love for creating something truly unique. “Even when things got tough, the dream of bringing my ideas to life kept me going,” he says. “I focus on action, problem-solving, connecting with people, and maintaining a positive mindset.” Family plays an equally vital role in 1937 Bespoke’s success, with his brother Omar handling sales and client relations. Their shared goals and mutual support, he says, bring out the best in the brand. While his heart remains closely tied to Lebanon, and he dreams of having a base or studio there, Abdul Wahab also envisions a global future for 1937 Bespoke. “In five to ten years, I want the brand to be recognized worldwide, with studios in major fashion cities, collaborations with other designers, artists, luxury cars, and brands, and a lasting reputation for craftsmanship.” He advises anyone building their personal style to start with timeless, well-fitting pieces, focusing on quality rather than quantity, and seeking guidance from tailors or stylists when needed. When asked about modern style icons, Abdul Wahab highlights Wael Kfoury, a symbol of classic elegance. “If he wore a 1937 Bespoke creation, it would be an exciting blend of classic and contemporary fashion, combining his charm with vintage design,” he notes. Abdul Wahab Darwich’s journey with 1937 Bespoke is a testament to the power of heritage, dedication, and creativity, creating timeless pieces for modern clients and redefining what bespoke fashion can mean in today’s world.

Marina Skiba The Woman Reshaping Fashion Talent In The Middle East By Michelle Clark In an era defined by constant reinvention and the relentless pursuit of meaning, some leaders rise not through noise, but through clarity, purpose, and the ability to transform challenges into momentum. Among them stands Marina Skiba, the founder and CEO of FP Models Agency & Academy, a woman whose journey from Kyiv’s creative corridors to Dubai’s dynamic fashion scene reads like the story of a quiet revolution. Her rise is not the familiar tale of overnight success, but a layered narrative of courage, resilience, curiosity, and the unshakeable belief that people, not trends, are the true heartbeat of fashion. Today, FP Models is widely respected as one of the Middle East’s most human-driven modeling ecosystems. But its foundation was laid long before Marina occupied boardrooms or managed global clients. It began with a young student in Kyiv who stumbled into a world that would transform her future. Marina never imagined she would enter the world of modeling. She was invited to join a modeling school as a student, an invitation she accepted almost playfully, unaware of its long-term impact. With no prior experience, no clear idea of where it might lead, she stepped into a space that would unlock new dimensions of creativity and identity. “It opened a completely new world,” she recalls. “One full of expression and new ways of seeing myself.” While discovering the language of posture, poise, and presence, Marina was simultaneously immersed in another world: writing. She worked at COCKTAIL, a fashion magazine in Kyiv, serving as both a writer and sales executive. What began as a student job quickly became a masterclass in communication, persuasion, industry dynamics, and human connection. Fashion was no longer just visual; it was editorial, intellectual, and deeply personal. The magazine also became the setting where she met her future business partner—two people with parallel ambitions, complementary strengths, and a shared vision of what the fragmented modeling industry could become. Together, they imagined a space that educates talent, elevates creativity, and serves both the industry and its people with genuine professionalism. The creative world she experienced at modeling school blended with the structural insight she gained from editorial work, forming the blueprint of FP Models: a balance of heart and strategy. Long before fashion became her profession, literature shaped Marina’s worldview. Her favourite subjects in school were languages and literature, not because they were simple, but because they granted access to imagination, cultural depth, and emotional understanding. “Words shape identity. They shape culture. They shape how we understand ourselves and the world,” she says. Storytelling became her natural strength, an intuitive skill that would later define her approach to journalism, marketing, brand-building, and ultimately leadership. In her boardroom today, communication is not merely a tool but a grounding force that ties her teams, clients, and community together. Four years ago, Marina made the life-changing decision to move to Dubai. It wasn’t impulsive; it was a strategic leap toward a market undergoing rapid evolution. Dubai was emerging as a global intersection of fashion, technology, and culture city where ambition wasn’t just admired, it was expected. The regional fashion industry was flourishing. International brands were entering the market. Local designers were gaining global visibility. The ecosystem needed trained talent, creative structure, and a modernized approach. She understood the importance of timing and recognized that if she didn’t move then, the opportunity might never return. Yet her journey to Dubai was not driven solely by professional motivation. She arrived carrying deep personal loss and life changes that required her to rebuild not only her career but her inner world. That period, she admits, was the hardest she had ever faced. But it also revealed her resilience in ways she had never known before. Rebuilding from nothing taught her that adversity is not a wall, it is a sculptor. FP Models emerged not as a conventional modeling agency but as a holistic ecosystem grounded in what she calls the Triple FP Philosophy: Fashion – Profession – Passion – People. This philosophy reflects her belief that talent cannot be developed through random opportunities; it must be nurtured through structured learning, real experience, and a supportive environment. The agency provides representation for models, connecting them with brands and creative teams across campaigns, runway shows, activations, and commercial projects. But it was the academy, Dubai’s first government-certified modeling academy, that truly transformed the region. The academy offered structured training, industry etiquette, casting preparation, and confidence-building, becoming a bridge between aspiring talent and professional readiness. Alongside this came a community that grew organically: workshops, intimate meetups, creative collaborations, and a network built on support rather than competition. FP Models became more than a business. It became a movement, redefining how the Middle East thinks about fashion talent. Marina’s leadership is grounded in emotional intelligence, adaptability, and intentional focus. For her, leadership is not about hierarchy, it is about energy and awareness. Her guiding principle in recent years has been the importance of focus: “Your focus shapes your reality.” Amid market fluctuations or sudden industry changes, this principle acts as her internal compass. Balancing creativity with commercial demands remains one of the most challenging parts of her role, yet she bridges the two worlds through communication and sensitivity, ensuring both creative minds and business teams feel understood and valued. She also learned early that passion alone cannot sustain growth. Systems, processes, and reliable teams are essential foundations. Today, FP Models operates with strong internal structure because she embraced that lesson. Just as important is her commitment to maintaining team morale. She leads not from a distance but through presence, listening, and awareness of emotional cues. Marina’s approach to nurturing talent is equally intentional. She recognizes potential not simply in beauty but in discipline, resilience, and willingness to grow. She aims to create an environment that shapes talent through care rather than pressure and teaches them that real success requires commitment, patience, and emotional maturity. The

Chathuri Samaraweera, Anaya’s Collection, Where Emotion Becomes Couture And Every Woman Becomes A Story By Ami Pandey Fashion in Dubai often moves with a pace that mirrors the city itself, restless, ambitious, always reaching forward. Yet in the midst of this rapid evolution, a few voices choose to create at a different frequency. They do not follow the noise; they follow emotion. They do not chase relevance; they shape it. Among these rare visionaries is Chathuri Samaraweera, the founder and creative director of ANAYA, a brand built not merely from fabric and form, but from memory, introspection, and the belief that a woman’s inner world is the most powerful source of design. ANAYA is a label that emerged quietly, almost intuitively, but it has since carved out one of the most distinct identities in the Middle Eastern fashion landscape. Its designs are soft yet structured, timeless yet modern, intimate yet undeniably global. And at the heart of it lies a woman who sees fashion not as an industry, but as a deeply emotional art. A Childhood Inside a Gallery Every designer has an origin story, but Chathuri’s feels almost cinematic. Before she ever touched chiffon or sculpted satin, her world was shaped by the rhythms of art. Her father owned an art gallery, a space where sculptures towered above her childhood and where paintbrushes, canvas textures, and color palettes became her early companions. While other children grew up surrounded by toys, she grew up surrounded by stories, visual, abstract, emotional. “Art was home,” she often reflects. And it is this early exposure that quietly planted the seeds of her aesthetic philosophy. Years later, motherhood would give shape to the brand’s name. ANAYA was not a strategic choice; it was a tribute to her daughter, a symbolic continuation of the emotional lineage she inherited from her own father. It was, in many ways, an inheritance of meaning. And meaning continues to guide everything the brand creates. “ANAYA started with a simple vision,” Chathuri says. “To celebrate the strength and softness within every woman, to design pieces that feel like an extension of her inner light.” This intention, gentle yet powerful, has remained the brand’s core. A Design Philosophy Rooted in Emotion What makes ANAYA instantly recognizable is its commitment to feel before form. Chathuri designs like someone who views fashion as a second language, a way of translating emotion into silhouette. Her collections do not follow fleeting trends or social media aesthetics; they emerge from lived moments, sensory experiences, and artistic memories. Her inspirations are deeply reflective: The organic architecture of Gaudí. The underwater silence of the Balearic Islands. The fluid movement of Posidonia waves like underwater poetry. Cultural textures discovered during her travels. Memories that cling to her imagination long after the moment passes. “I design from emotion first and structure second,” she explains. It is a philosophy that gives ANAYA its unmistakable softness, a softness that is not fragile but deeply feminine and assured. Couture Meets Accessibility In Dubai’s competitive fashion scene, many brands struggle to maintain a balance between couture artistry and ready-to-wear practicality. ANAYA has mastered it. The secret lies in its definition of luxury. For Chathuri, luxury does not equal extravagance. “Luxury is intention,” she says, a line that encapsulates everything the brand stands for. Whether a gown takes hundreds of hand-beaded hours or whether a ready-to-wear piece is sculpted with minimalist precision, the same thread of craftsmanship runs through it. The silhouettes may simplify, but the artistry never does. Clean lines, architectural cuts, refined detailing, every element is purposeful. This commitment ensures that ANAYA’s pieces remain both wearable and transcendent, allowing the brand to embrace accessibility without losing its couture soul. Dubai Design District If there is a creative home for ANAYA, it is Dubai Design District. D3 is more than a location, it is an ecosystem where art, fashion, architecture, and innovation coexist. Being based in D3 means that ANAYA breathes the same air as global designers, stylists, buyers, and visionaries. The district’s multicultural energy mirrors the brand’s own identity: hybrid, evolving, and deeply international. “Being in D3 pushes us to elevate our craft,” Chathuri reflects. The exposure it brings, from international markets to industry collaborations, has played a defining role in ANAYA’s trajectory. It is here that the brand matured from a Dubai-grown label into a name recognized by global audiences. The Silent Thread of the Brand In a world where sustainability is sometimes treated as a marketing strategy, ANAYA approaches it with quiet sincerity. Couture, by nature, embodies sustainability through intentionality and longevity. Chathuri leans into this truth, creating a brand that resists wastefulness and celebrates craftsmanship. Made-to-order production ensures minimal fabric waste. Local artisans and small ateliers carry forward handcrafted traditions. High-quality materials ensure longevity rather than seasonal relevance. Every design is timeless enough to live beyond a single event or trend. “Sustainability is a responsibility,” she emphasizes. It is not an aesthetic, it is ethics stitched into the foundation of ANAYA. Inspiration That Moves Like Water The most poetic part of Chathuri’s creative process is the way she draws inspiration from movement. She is fascinated by fluidity, ocean waves, the movement of marine plants, the ripple of architectural shadows on stone surfaces. Many of ANAYA’s gowns seem to echo this fascination. Their layers float rather than fall. Their embellishments mimic shimmer rather than shine. Their silhouettes move as though they carry their own tide. The Balearic Dreaming collection is perhaps the clearest example. It was inspired by the hours Chathuri spent underwater, observing Posidonia, those dense meadows of seagrass, moving in synchronized silence. She describes the moment as “watching poetry breathe.” And in her gowns, that poetry remains alive. A Dialogue Between Woman and Designer While ANAYA produces ready-to-wear pieces, it is the brand’s bespoke work that reveals its heart. Chathuri treats custom design like an intimate collaboration. The process begins not with sketches, but with conversation, about who the woman is, what she feels drawn to, and how she imagines

“The Story is Just Beginning” An Exclusive Conversation with Nouf Al Katheeri By Michelle Clark There are people who enter the world of media chasing fame, and then there are those who enter it because it calls to them. Nouf Al Katheeri belongs to the latter. A powerful voice in media and television presenting, she has become known not only for her eloquence but for the sincerity that runs through her every word. Living between Abu Dhabi and London, she embodies a modern blend of Arab heritage and global perspective, transforming the way audiences experience storytelling. In this exclusive feature with Magnav Magazine, Nouf opens up about her journey, her philosophy, and the vision that continues to guide her forward. Nouf often says, “I didn’t choose media, media chose me.” It was never something planned on a vision board, but a calling that she simply couldn’t ignore. From the beginning, she realized that media isn’t just about appearing on screen; it’s about creating meaning.  The true challenge and art, she believes, lie in crafting stories that don’t just fill airtime but truly resonate. “That’s the difference between being seen and being remembered,” she says. For her, impact has always been the goal, not visibility. Every story she has told and every emotion she has expressed has connected her with someone, somewhere. That awareness, that we are never truly alone, has shaped her deeply, both professionally and personally. Through her work, Nouf has discovered that media is not just a career but a bridge, one that connects people through shared human experience. If her words can comfort or inspire even one person, she knows she is doing exactly what she was meant to do. Living between Abu Dhabi and London has given Nouf a worldview grounded in openness. “Being open-minded is not just a skill, it’s a value,” she says. For her, it means being receptive to different people, cultures, and ideas without fear. That openness, she believes, is the foundation of creativity and innovation. “Innovation is never born in isolation. It’s born when differences intersect, when cultures meet, when two disciplines cross paths.” Studying political sociology in London reinforced this perspective, teaching her that understanding society requires exposure to diversity. “If Abu Dhabi grounded me in heritage and vision, London stretched my mind to think globally,” she reflects. “Together, they shaped not only how I work, but who I am.” Creativity and strategy, for Nouf, are inseparable partners. Creativity provides the spark, while strategy gives it direction. Her academic background in Integrated Strategic Communications taught her how essential it is to blend the two. Whether in media, marketing, or policy, the most powerful results, she believes, always come when creativity fuels strategy. “When you surprise people, you don’t just win attention, you leave a lasting impact,” she explains, describing how she constantly seeks that delicate balance between imagination and purpose. Despite her success, Nouf is known for her positivity and radiant smile. But behind that brightness lies resilience. “People often assume that positive people don’t have problems,” she says. “But positivity isn’t the absence of problems, it’s the way I choose to face them.” For Nouf, hope is a decision, one that keeps her moving forward. “My smile isn’t a mask, it’s me. Problems visit everyone, but what makes the difference is how you answer them.” When it comes to the question of impact, Nouf’s answer is beautifully humble. “Real impact isn’t something you declare about yourself, it’s something others feel,” she says. “It’s not about how loudly you say you’ve changed something, but about how deeply someone else feels that change.” Her goal is simple yet profound, to create meaning, connection, and honesty in all that she does. If one person walks away feeling inspired or less alone, she considers that her greatest success. In a time where digital platforms and artificial intelligence are reshaping the media landscape, Nouf remains confident about the enduring power of storytelling. “I don’t like to separate media into ‘traditional’ and ‘new,’” she says. “Media is simply a meeting point between the producer and the audience. Platforms evolve, but storytelling never dies. ” Whether through television, radio, or social media, she believes that each medium has its own audience, its own rhythm, and its own role in connecting people. “Centuries ago, we told stories around a fire. Today, we tell them on screens. The difference is only the medium, not the meaning.” Nouf’s personal philosophy of growth is rooted in her ability to let go of sadness and keep moving forward. “Sadness is a visitor, not a roommate,” she says. “If I let it stay too long, I press pause on my own life, and I refuse to live on pause.” Her words carry the wisdom of someone who has faced disappointment but chosen strength. “People will hurt you, but in the pursuit of greatness, the choice is simple. sit in the pain, or rise above it. Sadness may knock, but it will never unpack its bags.” Among the people who inspire her, one name stands out, Ahmed El Shugairi. “I love that he’s Arab, from the Gulf, because his work shows what it means to have a vision rooted in our culture,” she says. “He proved that media can be elegant, purposeful, and deeply impactful.” She admires his humility and the way he uses media not for fame but for transformation. “He doesn’t chase the lights, he chases the message. And that’s the kind of media I believe in.” As for what lies ahead, Nouf leaves it beautifully open-ended. “Stay tuned, and watch,” she smiles. “The story is just beginning.” Nouf Al Katheeri stands as a reminder that purpose and presence can coexist beautifully. Her journey reflects the power of authenticity in an age of noise and the strength of faith in one’s calling. She has proven that media, when done with heart, can become more than a platform; it can become a bridge between people, cultures, and emotions. And as she continues to evolve, one