MAGNAV Emirates

Fashion And Lifestyle

Najat Makki

Dr. Najat Makki, The Colour of Heritage, the Light of a Nation

Dr. Najat Makki, The Colour of Heritage, the Light of a Nation By Jane Stevens There is something luminous about Dr. Najat Makki not merely in her art, but in the way she speaks of it. Her words move like her brushstrokes, deliberate yet fluid, filled with emotion, memory, and light. One of the UAE’s most celebrated artists and a pioneering Emirati woman to pursue formal art education, Najat has spent her life transforming the essence of her homeland into colour, rhythm, and form. Through decades of work, she has not only defined her own artistic language but also helped shape the identity of Emirati contemporary art itself. Her journey began in the heart of old Dubai, where every street corner seemed to whisper stories and every texture of daily life found its way into her imagination. She recalls her childhood in Bur Dubai with tender nostalgia  the creek shimmering under sunlight, the murmurs of the souk, and the quiet beauty of faces crossing from one shore to another. “I was born into a world rich with visual stimuli,” she often says, “and from those early days, colour became my language.” When the UAE opened the door to international scholarships in the early years of the Union, Najat saw her path clearly. Against family expectations and social convention, she chose to study art  a decision that demanded courage and conviction. “I knew it was my destiny,” she reflects. With determination, she left for Cairo and entered the Faculty of Fine Arts, immersing herself in sculpture, where she discovered the tactile poetry of form and mass. Those years in Egypt were transformative, filled with experimentation and self-discovery. She recalls the thrill of standing before a blank canvas or raw stone, feeling her pulse quicken as each work took shape. When she graduated in 1982, she returned to the UAE with a heart full of dreams and a mind sharpened by exploration. Her first exhibition in Dubai, held at Al Wasl Club in 1987, marked the beginning of a lifelong dialogue with colour and light. The local environment  the rhythm of the desert, the pulse of the sea, and the serenity of everyday life  became an unending source of inspiration. In her work, the dunes glow with golden warmth, the waves shimmer with turquoise calm, and the air seems alive with unseen movement. Dubai taught her how to see beauty not as an abstraction but as something woven into the very soul of life. The path to becoming one of the first Emirati women to formally study art was not without resistance. At a time when creative careers were not widely accepted, Najat faced skepticism, both cultural and personal. Yet her perseverance became her greatest strength. “When a person possesses true willpower, they can reach their goal,” she says. Her journey to Cairo was an act of faith in herself, in her identity, and in the belief that art could be a voice of both individual freedom and national expression. These challenges gave her work emotional gravity and depth, strengthening her resolve to portray the Emirati woman as a symbol of determination and grace. In her art, Najat has always sought harmony between tradition and modernity. She draws from her surroundings, the desert, the sea, the city, translating their textures and rhythms into abstract forms and bold colour palettes. Her paintings capture the motion of sand, the pulse of light, and the serenity of vast horizons. The influences of Al Sadu weaving and Bedouin crafts find their way into her brushwork, while natural pigments like henna and saffron ground her art in the earth itself. For Najat, the act of painting is a dialogue between heritage and the present, a way of transforming old patterns into new visual languages. Her reflections on the evolution of Emirati art reveal both gratitude and vision. She recalls the early cultural foundations that shaped the UAE’s artistic identity, the establishment of the Emirates Fine Arts Society in Sharjah, the Cultural Foundation in Abu Dhabi, and the International Art Center in Dubai. These institutions nurtured a generation of artists who brought Emirati creativity into the global conversation. Over the years, events such as Art Dubai, the Sharjah Biennial, and Art Basel have carried the country’s talent to international stages, affirming the UAE’s place in the world of contemporary art. For Najat, these achievements symbolize not only progress but also a deepening of national identity. Emirati art, she believes, thrives in its ability to balance modernity with emotion, technology with spirit. Even as digital media, artificial intelligence, and virtual exhibitions reshape the creative landscape, she insists that true art must remain human at its core. “Art should never become just a display,” she says. “It must carry the pulse of life, the voice of a people, and the memory of a place.” When asked what defines the “Emirati aesthetic,” Najat describes it as something far greater than visual motifs or stylistic signatures. It is, in her words, “a complex fabric woven between memory and modernity, between the material and the spiritual, between stillness and openness to the world.” She sees this aesthetic as an interplay of collective memory, landscape, spirituality, and nostalgia, all bound by a search for identity in a rapidly changing world. It is the quiet of the desert, the rhythm of the sea, and the glow of the city lights, all speaking in the same visual tongue. To young artists, especially women, Najat offers advice born of experience and grace. “Stay true to your heritage and emotions,” she urges. “Experiment, explore, and take risks, but let authenticity guide you.” She encourages them to see art as a means of storytelling through one’s own lens, not as a mirror of online trends. For her, the greatest danger of the digital age is imitation; the greatest power is sincerity. “Use social media to share, not to define,” she advises, believing that the truest art comes from curiosity, reflection, and faith in one’s inner world. If she

Eveningwear & Couture New Luxury Narratives Shaped by Middle Eastern Craft

Eveningwear & Couture New Luxury Narratives Shaped by Middle Eastern Craft

Eveningwear & Couture New Luxury Narratives Shaped by Middle Eastern Craft By Raveena Parmar In a world where fashion trends cycle faster than ever, couture remains one of the rare art forms that resists time. And nowhere is this resistance more poetic, and more powerful than in the Middle East. Here, eveningwear is more than glamour: It is memory, heritage and devotion stitched into silk. Today, a new generation of Middle Eastern designers is rewriting the meaning of modern luxury: one that balances structure and softness, opulence and restraint, heritage and innovation. Couture from the region is no longer content to be admired, but it demands to be felt. Threads of Memory, Sculpted in Modernity The soul of Middle Eastern couture lies in craftsmanship. Not as marketing rhetoric but as an inherited tradition. Generations of master artisans have perfected the sacred language of needle and thread, passing down hand-embroidery, beading, crystal placement, and metallic threadwork as forms of storytelling. Lebanese couturier Elie Saab, the undisputed poet of eveningwear, once said, “Elegance is not about being noticed, it’s about being remembered.” His gowns, often drenched in constellations of Swarovski crystals and moonlit sequins, feel like preserved fragments of beauty. They whisper rather than shout. This reverence for handwork echoes across ateliers from Beirut to Dubai, from Marrakech to Riyadh. Zuhair Murad turns embroideries into entire universes,star maps, baroque florals, and celestial motifs that seem destined for red carpet mythology. Georges Hobeika breathes softness into couture through feathers and silk petals that sway like poetry in motion. Rami Al Ali fuses Arab geometry with couture minimalism, proof that embellishment and purity can coexist.These designers are guardians of a legacy but they are also architects of a new future. The Rise of Wearable Opulence Once upon a time, couture was purely spectacle as it was beautiful but distant, untouchable beyond gala carpets and editorial fantasy. Today, Middle Eastern couture is evolving toward emotional wearability. Eveningwear now moves, adapts, and transforms to the rhythm of modern women. Designers are responding to a new generation, to the one that wants clothes they can feel themselves in, not disappear beneath. The gowns are still breathtaking, but now they hold ease and softness. Structure is still celebrated, but it serves the body instead of restricting it. Shapes sculpt rather than suffocate; corsetry is lighter, and silhouettes embrace fluidity. Even modesty, which is a key element in Middle Eastern fashion, has become a dimension of modern couture. Capes replace bare shoulders. Draping replaces deep cuts. Coverage becomes elegance rather than limitation. A new visual language is emerging: sensuality through silhouette, not exposure. Craft Meets Innovation The future of couture doesn’t abandon tradition; it transforms it. The growing demand for function in luxury has birthed modular eveningwear: gowns with detachable trains, adjustable sleeves, and removable crystal harnesses. Convertible couture allows a woman to wear a dramatic runway gown as both a red-carpet statement and a more intimate soirée look. It is an emotional and intelligent design. In Dubai and Riyadh, experimental houses like Ashi Studio are redefining eveningwear through sculptural minimalism, using architectural structure and innovative materials to craft gowns that look like moving art. Meanwhile, designers from North Africa like Maison Sara Chraibi are infusing couture with symbolism, embedding Amazigh patterns, calligraphy, and spiritual geometry into contemporary shapes. Technology has also entered the atelier: laser-cut silks, 3D floral appliqué, and AI-assisted embroidery mapping are quietly shaping the future. Yet the heart of couture remains deeply human. Hours of labor. Devotion by hand. A relationship between maker and garment. Red Carpet Power: The Middle Eastern Takeover You can trace the power of Middle Eastern couture not only through ateliers but through pop culture itself. From Beyoncé’s golden tour gowns by Nicolas Jebran to Jennifer Lopez’s ethereal Zuhair Murad cape in Cannes, from Priyanka Chopra’s crystal-encrusted Elie Saab moment to Bella Hadid’s sculptural Ashi Studio gowns, the influence is global and undeniable. The Middle East isn’t just participating in the red carpet; it is defining its visual language. Celebrities now turn to these designers not just for spectacle but for storytelling. These gowns carry meaning, drama, and identity. They are wearable art and full of soul. LUXURY WITH PURPOSE Fashion Beyond Fantasy A quiet revolution is also happening behind the seams. Many Middle Eastern designers are championing ethical luxury and artisan preservation. Instead of outsourcing production, they keep ateliers local, passing on artisanal skills to young generations. Couture becomes a way to preserve heritage rather than commercialize it. Even sustainability, which was once seen as incompatible with couture, is now finding its way in. Rami Kadi experiments with recycled sequins along with other young Arab designers who are upcycling vintage fabrics from souks. Future couture is not only stunning but also conscious. A New Luxury Narrative The world once looked to Paris for couture, and today it looks East, too. Because in the Middle East, couture is not just a business,it is also a living legacy. Eveningwear is treated with emotion, and gowns are made to carry identity. Luxury is not excess, but it’s an expression. The next chapter of couture belongs to designers who balance heritage and innovation, those who dare to imagine gowns that transcend time but move with the world. Designers who build cathedrals of embroidery and allow a woman to dance in them. Middle Eastern couture is not just rising: It is redefining the global language of elegance, one handcrafted masterpiece at a time. As someone who observes this industry not just with admiration but curiosity, I believe the true future of couture lies in honesty. Luxury today is not defined by price, but by purpose. What makes Middle Eastern couture stand out to me is not only its beauty, but its emotional depth, as it is one of the few fashion movements that still carries a soul. Yet I also think couture must continue evolving beyond fantasy. I want to see more designers embrace storytelling that resonates with real women, not just muses, but

Seif El Hakim – Awakening the Alpha Within

Seif El Hakim Awakening the Alpha Within

Seif El Hakim Awakening the Alpha Within By Michelle Clark Leadership today is constantly being redefined, yet Seif El Hakim has carved out a voice that transcends trends and titles. Known to many as “The Alpha,” Seif embodies more than a name. He represents a movement built on discipline, authenticity, and purpose. From Cairo to Dubai, from the corporate boardroom to the global stage, his journey is a testament to courage and vision. For Seif, being an Alpha is not about dominance, it is about responsibility. It begins with self-mastery, discipline over the mind, control over emotions, and clarity of vision. “True leadership today isn’t about having followers, it’s about creating more leaders,” he reflects. “The Alpha is not a crown you wear, it’s a standard you live by.”   That philosophy has guided Seif through his journey of building an empire that bridges business, media, and influence. But he doesn’t see himself as simply a CEO or a creator. “I see myself as a movement in motion,” he explains. “Businesses can scale, but movements shift generations. That’s what I’m building.” With millions following him online, authenticity is at the core of his brand. He refuses to draw lines between the personal and professional, instead choosing transparency as his guiding principle. “My brand is me, and I am my brand,” he says. “People don’t want perfection, they want truth. That’s why I share both the wins and the scars. If the audience sees me fall and rise again, they don’t just follow the Alpha, they connect with Seif, the human being. That’s where trust is born.” Yet, behind the spotlight lies a story of grit. Few see the nights he spent sleeping on the floor after leaving his corporate career, or the isolation of lying in a hospital bed in a foreign country. Fewer still saw the struggles of navigating corporate politics, racism, and self-doubt while leading billion-dollar businesses. “Those invisible battles shaped me more than any spotlight,” he admits. “Success is built in silence, long before it’s celebrated in public.” Seif’s identity has been sculpted by the cities he has called home. Cairo gave him resilience and hunger, while Dubai offered scale and vision. Moscow instilled toughness, Seoul taught discipline, and Istanbul showed him how to bridge cultures. “Each city added a layer to who I am, sharpening not only my entrepreneurial instincts but also my ability to tell stories that connect across worlds,” he says. For Seif, leadership is rooted in balance, power aligned with purpose. “Power without purpose is destruction. Purpose without power is just a dream,” he explains. “Being Alpha is not standing above people, it’s standing in front of them, taking the hit first, and pulling them forward. Dominance builds fear. Purpose builds legacy.” In a world where attention is the new currency, Seif distinguishes between temporary sparks and lasting fire. “Attention is a spark. Impact is fire. The secret is consistency with depth. Influence only matters if it moves someone to act, to think bigger, to build something, to change their life. That’s how you turn noise into movement and followers into future leaders.” Perhaps the most defining moment of his journey came when he walked away from a secure, multimillion-dollar role as Regional CMO at Samsung to start from scratch. “Everyone thought I was crazy,” he recalls. “But freedom has a price, and I was willing to pay it. That was the true Alpha move, betting on myself when no one else would.” If the younger Seif could see him now, he believes the message would be simple: “You made it, but you didn’t lose yourself.” That commitment to authenticity, even in the face of success, remains his proudest achievement. And as for his legacy, Seif hopes to be remembered in one sentence, “He awakened the Alpha in others.” For him, true success lies not in building empires but in building people, leaders, and generations who will carry the torch forward. Or, in his own words, “Nobody on earth could twist his arm.” A man unshaken in principles, unwavering in values, and resolute in awakening the Alpha spirit in everyone he meets. Seif El Hakim is more than an entrepreneur, more than a media personality, and more than a leader. He is a movement, one that challenges people across the world to rise, to lead, and to live with both power and purpose. His story is not simply about success, but about resilience, integrity, and the courage to bet on oneself. Above all, his mission is clear, to awaken the Alpha within us all.

rayana masri

Rayana Masri On How Gen Z Communicators Are Reshaping Leadership Narratives Across the Middle East

Rayana Masri On How Gen Z Communicators Are Reshaping Leadership Narratives Across the Middle East By Afef Yousfi The communications landscape of the Middle East is transforming at an unprecedented pace. From digital acceleration to cultural shifts, a new generation is stepping forward not quietly, but with clarity, courage, and conviction. Among the most inspiring voices in this evolution is Rayana Masri, a rising Gen Z communicator whose career reflects the resilience, creativity, and collaborative leadership her generation is known for. Rayana’s journey began early. At just 18, she found herself walking into boardrooms surrounded by CEOs, producers, and directors who had decades of experience over her. Many would have kept quiet, but Rayana refused to shrink herself. She spoke up, offering bold perspectives that ultimately shaped the final cut of a major talent show on Abu Dhabi TV. That pivotal moment revealed something important: leadership is not about age or hierarchy, but about creating space for ideas, no matter where they come from. For Rayana, this became the foundation of her career and the ethos of Gen Z leadership, a model that is collaborative, empathetic, and authentic. Still, being a young voice in the region wasn’t easy. Early on, Rayana often felt compelled to hide her real age, telling clients and colleagues she was 28 instead of 18 to be taken seriously. The fear of being underestimated taught her an important lesson about perception. Too often, youth was equated with inexperience, and fresh ideas were dismissed before they were even heard.  Yet, rather than retreat, she leaned into opportunities, once even leading a full pitch from planning to execution. That experience proved that capability is not measured in years, but in initiative, creativity, and results. This drive carried her into public relations, where she joined Bates Pan Gulf straight out of university and quickly managed accounts for international names like Michelin Guide, Uber, Mindvalley, and Evian. Within just seven months, she rose from account executive to senior account executive—a testament to her ability to deliver impact, challenge expectations, and prove that Gen Z can thrive in industries still dominated by hierarchy. What sets Rayana apart is her ability to merge creativity with strategy. Her background in production sharpened her instinct for audience insight and storytelling, while PR allowed her to transform those insights into powerful campaigns. For her, success lies at the intersection of vision and execution: knowing what makes an idea resonate, then bringing it to life with precision and authenticity. This blending of creativity and strategy, she believes, is fast becoming the hallmark of Gen Z leadership. Recognition soon followed, with Campaign ME’s 30 Under 30 and PRCA Young Lions finalist adding weight to her portfolio. Yet even with accolades, Rayana realized awards alone don’t shift power dynamics. What truly changes the narrative is when young professionals are trusted with responsibility, empowered to lead, and allowed to shape outcomes. Her perspective is also deeply rooted in purpose. She sees GeZ as the most values-driven generation, one that doesn’t just craft campaigns to sell but to connect meaningfully. When working on Uber’s campaign, for example, she insisted on ensuring influencer content reflected authentic experiences rather than hollow promotion. For Rayana, purpose is the bridge between brand goals and community needs, and authenticity is what ensures stories resonate. In a region undergoing massive digital, cultural, and social change, she sees her peers making the boldest impact through social media. Platforms like Instagram and TikTok are no longer just tools for marketing—they are town squares where culture is shaped, ideas spread, and communities gather. And with AI accelerating how content is produced, Rayana believes Gen Z’s greatest strength is ensuring storytelling remains human, relatable, and emotionally engaging. But perhaps the most profound aspect of her philosophy is her call for mentorship and allyship. She is quick to credit leaders who trusted her with responsibility early in her career, allowing her originality to flourish. She emphasizes that mentorship should not be about molding young voices into replicas of the past but about creating space for them to lead in their own way. Looking ahead, Rayana hopes her story inspires leaders across the region to stop measuring capability by age and start valuing creativity, perspective, and impact. Her message is clear: Gen Z is not here to follow old playbooks, but to write new ones, ones grounded in empathy, collaboration, and authenticity. Rayana Masri is more than a rising voice in communications. She embodies the narrative of a generation that is redefining leadership in the Middle East. Her career is proof that boldness, resilience, and purpose can break barriers, and that the future of leadership is not only younger but also more human, more inclusive, and more connected than ever before.

Sana Osmani A Glimmering Narrative Reviewing the Sana Osmani Party Wear Collection

Sana Osmani A Glimmering Narrative Reviewing the Sana Osmani Party Wear Collection

A Glimmering Narrative Reviewing the Sana Osmani Party Wear Collection By Jane Stevens The fashion landscape is a canvas of fleeting trends and enduring styles, and within this dynamic space, certain designers emerge to offer a distinct, signature narrative. Sana Osmani, a luxury brand founded in Dubai, has consistently crafted a vision of effortless glamour, and its latest party wear collection is a testament to this philosophy. Eschewing the ephemeral for the extraordinary, the collection weaves a story of modern sophistication, where radiant sequins, flowing silks, and bold silhouettes converge to create a wardrobe for the woman who “dares to shine.” This review will delve into the core elements of the collection, examining its aesthetic direction, material palette, and standout pieces, including the highly coveted Diana Jumpsuit. The aesthetic of Sana Osmani’s new party wear line is a masterful balance of celebratory extravagance and refined elegance. The collection is not merely about clothing; it’s about crafting a mood. The color palette is both vibrant and luxurious, featuring rich golds, shimmering aquas, and eye-catching gelato flower prints. This is a collection for the woman with a “sparkling social calendar,” as the brand describes its target audience. The pieces are designed to be noticed without being overpowering, with a focus on fluid, body-skimming silhouettes that accentuate the natural form. The designs show a clear understanding of contemporary desires for comfort and versatility, allowing for movement and ease while maintaining a high-fashion sensibility. It’s an aesthetic that speaks to sun-drenched resort evenings and glamorous city galas alike. Central to the collection’s appeal is its commitment to luxurious and tactile materials. The use of sequins, a hallmark of the brand, is elevated from a simple embellishment to a defining feature. The sequin pieces, such as the Divina Sequin Dress and the Lumi Sequins Shorts, are designed to catch and reflect light, creating a dazzling effect that is both playful and chic. What makes the brand’s approach to sequins unique is the way they are often paired with contrasting textures like flowy linsilk and shimmering linen, preventing the look from feeling one-dimensional. This intelligent combination of textures creates visual interest and depth. The fluid silk and linsilk fabrics used in pieces like the Muse Dress and the Agor Silk Top provide a soft, graceful counterpoint to the more structured or embellished items, ensuring a balanced and harmonious collection. While the entire collection is a feast for the eyes, the Diana Jumpsuit stands out as a quintessential piece that encapsulates the brand’s entire ethos. Billed as a “dazzling piece in printed lightweights sequins,” the jumpsuit is designed for maximum impact. Its backless design, halter neck, and wide-leg silhouette combine to create a statement-making garment that is simultaneously powerful and feminine. The open front slits add an element of allure and drama, ensuring the wearer turns heads. The styling suggestions—pairing it with bold earrings and a statement bracelet are a nod to the garment’s role as a standalone centerpiece, a piece that requires minimal accessorizing to create an unforgettable ensemble. The Diana Jumpsuit is more than just a garment; it is an invitation to embrace boldness and confidence, making it perfect for cocktail parties, gala events, and any sparkling occasion. Beyond the jumpsuit, the collection offers a range of pieces that cater to various tastes and events. The Mizelle Kaftan and Zenda Kaftan offer a more bohemian, free-spirited vibe, while the Desire Top and Sirene Skirt Set and the Bliss Top and Pants Set provide sleek, coordinated options. The Canary Backless Mini Dress is perfect for those who prefer a shorter, more flirtatious silhouette, and the variety of tops and skirts allows for endless mix-and-match possibilities, catering to the creative spirit of the modern woman. The consistent use of new arrival designations and limited product options suggests an emphasis on curated, special pieces rather than mass production, a strategy that enhances the sense of luxury and exclusivity. In conclusion, Sana Osmani’s new party wear collection is a well-thought-out and beautifully executed offering that successfully bridges the gap between luxury and wearability. It is a tribute to celebration, confidence, and the enduring power of high-quality design. The collection’s use of radiant fabrics, its dynamic range of silhouettes, and its clear brand identity all contribute to a powerful fashion statement. It’s a collection that understands its audience, the woman who wants to feel both effortless and extraordinary and provides the perfect pieces to achieve that balance. The Diana Jumpsuit is a shining example of this vision, but the true strength of the collection lies in its comprehensive and coherent approach to party wear, offering a versatile yet unified look.

Ahmad Al Marzooqi

Ahmad Al Marzooqi The Rise of Emirati Creators Shaping Global Conversations on Cinema & Culture

Ahmad Al Marzooqi The Rise of Emirati Creators Shaping Global Conversations on Cinema & Culture By Michelle Clark The voice of Emirati creators is growing stronger every day, shaping how cinema and culture are experienced in the region and beyond. Among these rising voices is Ahmad Al Marzooqi, a passionate storyteller whose journey from personal struggle to cultural influence reflects the spirit of today’s UAE. With an unwavering love for Bollywood and a commitment to building bridges between communities, Ahmad has positioned himself as one of the creators redefining how digital platforms inspire and connect audiences. Ahmad’s love for Bollywood began in childhood, but it was more than just entertainment, it was a lifeline. He recalls facing years of bullying and struggling with confidence until one transformative moment changed everything. A scene from Darr, where Shah Rukh Khan speaks to himself in the mirror, inspired him to practice the same. Through that daily habit, he slowly built the confidence to become more social, independent, and determined to create his own path. What began as personal empowerment soon evolved into a responsibility to share the magic of cinema with others. Bollywood had transformed him, and he felt compelled to use storytelling to continue the cultural bond between the UAE and India, a bond that began through trade generations ago and today thrives through cinema, food, and culture. As audiences increasingly turn to digital platforms, Ahmad believes creators connect so strongly because of their simplicity and honesty. He explains that people do not always have time for long and detailed reviews, they want quick takeaways that are relatable and easy to understand. Unlike traditional critics, creators focus on giving straightforward insights that help audiences decide if a film is worth watching, and that approach has made their voices more trusted and accessible. As an Emirati storyteller, Ahmad sees his role as a bridge between cultures. Many in the GCC grew up with Bollywood, and shared traditions, food, and values make the connection stronger. Through his reviews, he introduces audiences to films they may not have considered, and he recalls how his review of the film Saiyaara reached over a thousand viewers, proving how Bollywood’s magic resonates across the Middle East. Cinema, in his view, is more than entertainment; it is a universal language. From Turkish dramas to Korean films, people discover cultures and connect with others who share their interests, forming communities that might otherwise never meet. For Ahmad, cinema is a bridge that inspires curiosity and togetherness. Being based in Dubai has given Ahmad a unique perspective and a supportive environment to grow as a creator. He believes the UAE provides unmatched support for content creators, encouraging them to focus on producing positive, educational, and entertaining material. With leadership that emphasizes inclusivity, discipline, and positivity, along with new trade license rules that maintain professional standards, Ahmad credits Dubai with shaping his creative journey and vision. For him, influence also comes with responsibility. He stresses the importance of being accurate and well researched because so many people trust the content creators share. Followers often rely on these insights for their decisions, and giving misleading information can have serious consequences. Ahmad believes truthfulness, responsibility, and humility are at the heart of meaningful content. He is especially optimistic about the next generation of Emirati creatives who are beginning to make their mark. Watching young storytellers step into industries with content that resonates globally brings him great pride. In his field of Bollywood reviews and interviews, there are very few influencers, which presents enormous opportunities for growth. Ahmad sees it as his role to pave the way for others, to show that success is possible and to encourage aspiring creators to pursue their passions. Looking to the future, Ahmad is excited by global cinema trends and the chance to be more directly involved in productions. He reflects proudly on having dubbed a South Indian film into the Emirati dialect that made it to cinemas, and hopes this achievement will inspire others. His vision is to create a legacy that encourages others to follow their dreams without fear of rejection. He wants people to look back at his journey and see a role model who proved that success could be achieved with humility and authenticity, grounded in gratitude and free of ego. Ahmad Al Marzooqi’s story is a powerful reminder of how creativity can change lives, connect cultures, and build lasting legacies. As he continues to grow, his voice reflects the broader vision of the UAE, where culture, inclusivity, and innovation come together to inspire communities across the globe.

Sarah Hariri A New Blueprint for Influence in the Luxury Sector

Sarah Hariri A New Blueprint for Influence in the Luxury Sector

Sarah Hariri Redefining Influence and the Future of Luxury By Jane Stevens In a world defined by rapid change, shifting global powers, and an evolving definition of success, Sarah Hariri has emerged as one of the most magnetic figures bridging cultures, industries, and communities. With trusted access to some of the most exclusive circles of royalty, investors, and decision-makers, she has built her reputation on something far more valuable than status, trust. Her work spans diverse industries, from AI and defense to private aviation and luxury lifestyle, yet at the heart of her journey is a philosophy that influence is about creating opportunities, building bridges, and shaping experiences that carry meaning. For Hariri, the new currency of influence is trust combined with access, and she sees true leadership not in titles but in the ability to unlock doors and mobilize ecosystems. In her view, credibility and consistency are what set leaders apart, and real power lies in delivering results that benefit all sides.  This belief has guided her through a career where luxury and innovation intersect, creating synergies that others often overlook. Her background in fashion and luxury brought creative flair while her roles in aviation, AI, and defense demanded vision and precision, a combination that allows her to connect industries in fresh, dynamic ways. She speaks passionately about the future of luxury, which she sees as moving away from mere extravagance toward experiences rooted in personalization, sustainability, and seamless technology. The new luxury will no longer be about what people own but about how they feel, with AI-powered hotels and eco-conscious aviation setting the stage for an era where meaning and responsibility carry more weight than status. For the ultra-wealthy, true indulgence will lie in authenticity, safety, and experiences that reflect their values. From her work across the Middle East, Europe, India, and the United States, Hariri notes that global leaders are often struck by the speed of execution and boldness of vision in the GCC, particularly in the UAE and Saudi Arabia, where projects are realized at a breathtaking pace. She finds that this region’s unique blend of tradition and modernity, protecting heritage while investing in futuristic ventures, pushes leaders to rethink what is possible and inspires a new dialogue about legacy and ambition. As the founder of Luxe Atelier and a representative of the Dolce Vita Luxury Women’s Club, Hariri has redefined luxury not only as exclusivity but also as empowerment and experience. For her, luxury is about elevating lives, whether through couture, travel, or access to transformative communities. She emphasizes that true luxury makes people feel seen, valued, and inspired, even if only for a moment, and it is in this transformation that empowerment is born. Her philosophy extends to how people enter elite networks, where she argues that magnetism stems from authenticity, generosity, and vision. Those who are truly magnetic are not the ones seeking attention but those who create opportunities for others, bringing ideas, introductions, and inspiration into every room they enter. This ability to add value, she says, is what earns access to the highest levels of influence. Philanthropy is a vital part of Hariri’s mission, and she insists it is not separate from business but integral to it. She consistently asks how major ventures can also empower women, children, and communities, weaving purpose into profit and ensuring that success is measured by impact. For her, women’s empowerment and education remain at the heart of meaningful progress, grounding her work and reminding her of the importance of building models where social good and business thrive together. Looking to the future, her upcoming podcast, Be Magnetic with Sarah, promises to explore leadership and the art of living a magnetic life. She believes that in 2025 and beyond, the single most essential quality for leaders will be emotional intelligence, as technology and global networks continue to grow but human connection remains irreplaceable. The ability to understand, inspire, and unite people will determine the sustainability of leadership, making emotional intelligence the true hallmark of influence. Sarah Hariri’s story is not just about business, luxury, or influence, it is about a vision for a future where trust, authenticity, and purpose define power. Her journey proves that success is not measured by what you own but by what you create, inspire, and leave behind. With a career that bridges industries and continents, she embodies the essence of modern leadership, one that is magnetic, purposeful, and deeply human.

Holly Aldhebaiei builds a holistic sanctuary in Dubai, uniting crystals, community, and wellness for transformative living.

Holly Aldhebaiei Crystals, Community & Creating a Holistic Sanctuary in Dubai

Holly Aldhebaiei Crystals, Community & Creating a Holistic Sanctuary in Dubai By Jane Stevens In a city defined by speed, ambition, and futuristic skylines, Holly Aldhebaiei has created something rare, a sanctuary of calm where crystals, coffee, and community weave into a tapestry of soulful living. Holly Holistic, her brainchild, was born from a deeply personal journey that began not in the boardroom but in a moment of stillness with an Amethyst bracelet. For Holly, what began as an accessory quickly became a companion, a reminder of peace during a transitional chapter of her life. That spark of connection revealed that crystals are more than objects of beauty, they are vessels of energy, capable of guiding, grounding, and healing. From that realization, Holly Holistic began to take shape, transforming her passion into a movement. The journey has been one of alchemy, as Holly describes, from sourcing raw stones at trusted family-owned mines to opening the doors of a soulful café in Dubai where guests sip coffee surrounded by crystals. She calls this transformation the most magical part of her work, watching a dream become a living sanctuary where authenticity, energy, and community converge.  To her, crystals are not just aesthetic ornaments but quiet teachers, reminding her to breathe, pause, and realign. Through meditation, placement in her home, or simply holding them in moments of imbalance, she finds their vibrations amplify inner strength and clarity. This philosophy naturally extended into Holly Holistic itself, which she designed as a multi-dimensional experience blending retail, wellness, and hospitality. Visitors may walk in for a coffee, leave with a crystal, and in the process reconnect with themselves. Her inventive “Crystal Brews” concept elevates daily rituals into moments of intention, with each drink paired to a crystal’s energy, such as rose quartz for love or amethyst for calm, and accompanied by affirmations to nourish both body and soul. Dubai, with its relentless pace and futuristic edge, has proven to be the perfect backdrop for Holly Holistic, because it is here that people crave stillness the most. Holly believes her café and store offer that vital balance, a grounding oasis amid skyscrapers and speed, and she proudly calls it one of Dubai’s best hidden “gems.” Yet this path has not been without challenges. For Holly, the hardest moments came in learning to trust the process during uncertain times. Building a space rooted in authenticity meant moving with patience, resilience, and integrity. This lesson shaped her not only as an entrepreneur but as a human being, teaching her that growth is strongest when aligned with values. The impact of Holly Holistic is felt most vividly through its community. Holly recalls one customer who walked in drained and lost, only to later tell her that the space had become their safe haven during a difficult chapter. For Holly, that moment defined the purpose of her work, proving that beyond crystals, coffee, or aesthetics, Holly Holistic is about healing and belonging. She hopes that every guest leaves with the feeling that they are exactly where they need to be, lighter, more centered, joyful, and aware that magic exists within and around them. Looking ahead, Holly envisions Holly Holistic leaving a legacy not only in Dubai but across the global wellness movement. She wants it remembered not as just a shop or café but as a movement that made spirituality accessible, joyful, and soulful. Her dream is to inspire people everywhere to weave intention into daily life, to see wellness not as a luxury but as a way of living with love, light, and connection. Holly Aldhebaiei’s story is one of courage, intuition, and vision. By transforming her personal journey into a collective sanctuary, she has shown that wellness can be both grounding and glamorous, simple yet profound. Holly Holistic is more than a destination, it is a reminder that in even the busiest of cities, we can find stillness, and in even the smallest of rituals, we can rediscover the magic within ourselves.ual preferences. From artificial intelligence that acts as your intuitive travel companion to virtual explorations that allow you to wander through destinations before you book, the future of travel promises to be more exciting, more personal, and more responsible than ever before.

Ahmad Al Ketbi

Ahmad Al Ketbi Preserving the Soul of Storytelling in a Digital Age

Ahmad Al Ketbi Preserving the Soul of Storytelling in a Digital Age By Jane Stevens In today’s fast-changing world of digital media, where content is consumed at lightning speed, Ahmad Al Ketbi stands as a voice of balance between tradition and innovation. For him, traditional Arabic storytelling and voice culture remain essential anchors of identity, treasures that offer depth, authenticity, and emotional resonance. While modern platforms may alter how stories are shared, the rhythm of narration and the weight of voice heritage are timeless, powerful tools that can still connect with audiences across generations. Al Ketbi believes that emerging technologies like artificial intelligence are not a threat but rather a vessel to amplify cultural heritage. From restoring old radio archives to translating dialects or even recreating the voices of historical figures, AI can make tradition accessible in ways that resonate with younger audiences. The challenge lies in ensuring that these tools do not dilute authenticity but instead amplify the richness of heritage. For him, the true impact of innovation depends on intention. If technology is used merely for speed and trends, cultural identity risks being eroded. But when guided by values, digital tools can serve as guardians of tradition, documenting endangered oral histories, creating immersive cultural experiences, and preserving what might otherwise be forgotten for future generations. Examples of this balance are already visible both locally and globally. In the UAE, heritage-driven radio shows have evolved into multi-platform experiences, blending traditional poetry and storytelling with social media reels enhanced by AI visuals. On a global scale, interactive museum exhibits allow visitors to hear recreated voices from centuries past, showing how modern technology can breathe new life into heritage. Having worked across both classic broadcasting and AI-driven content, Al Ketbi has learned that innovation must remain a frame, not the canvas. The soul of the content, its message and emotional depth, should always lead. Whether through a radio interview, a documentary, or an AI-generated reel, technology can enhance but should never overshadow. Authenticity, he emphasizes, builds trust and ensures the human essence endures. Looking ahead, Al Ketbi highlights the importance of engaging the next generation of media professionals.  He advocates for mentorship, collaborations with cultural institutions, and workshops that merge traditional storytelling with emerging tools. By experiencing heritage as something living and adaptable rather than static, young creators can naturally weave it into their work. His vision for the future of media in the UAE is both ambitious and inspiring: a landscape where cutting-edge AI studios coexist harmoniously with live majlis-style storytelling. In this balance, the UAE has the potential to lead globally, showcasing how tradition and innovation can not only coexist but enrich one another. Ahmad Al Ketbi’s perspective reminds us that while media will continue to evolve, the soul of storytelling must remain intact. It is this blend of authenticity and innovation that will ensure cultural heritage is not only preserved but also thrives in the digital age.

Amna Ali Salem Aladidi

Amna Ali Salem AlAdidi A Voice of Leadership, Poetry, and Humanity

Amna Ali Salem Aladidi A Voice of Leadership, Poetry, and Humanity By Michelle Clark Amna Al Adidi’s journey is deeply rooted in the values of family, heritage, and service. Growing up in a close-knit household, she was shaped by the love and determination of her mother, who, despite not having a formal education, poured her heart into ensuring her children reached the highest levels of learning. From her father, who was raised under the vision and teachings of Sheikh Rashid bin Saeed Al Maktoum, Amna inherited wisdom, resilience, and a strong sense of purpose. These foundations became the compass guiding her through life as both a leader and a poet. For Amna, politics and poetry are not opposing worlds but complementary realms. In politics, she is guided by justice and principle; in poetry, by compassion and humanity. She has always believed that words carry immense power, whether spoken under the dome of parliament or written in delicate verses. In both spaces, she seeks to be a voice for humanity, strong in conviction, yet tender in expression. Her love for poetry began early, when words became a refuge and a tool to express emotions she could not otherwise articulate. What started as simple verses grew over time into deeper reflections filled with symbolism and intellectual weight. Today, her poetry is not just a personal outlet but a bridge that connects her individual experiences to broader human and national concerns. Infused with Emirati identity, her poems carry the essence of sea, desert, and majlis traditions. Through them, she intertwines nostalgia, pride in the present, and hope for the future. While her poetry speaks from the heart, her academic background provides a strong intellectual framework for her political career. With a master’s degree in Strategic Oversight, Amna approaches governance with a methodical eye, ensuring long-term planning, effective policy evaluation, and social balance. This training equips her to merge theory with practice, helping shape decisions that reflect both the aspirations of the nation and the needs of its people. Within the Federal National Council, Amna’s passion is most evident in her advocacy for education, healthcare, and social development. She envisions an education system that nurtures creativity and critical thinking.  This healthcare structure prioritizes both physical and mental well-being, as well as social policies that strengthen families and empower vulnerable communities. For her, these pillars are inseparable, forming the very foundation of a sustainable and just society. As an Emirati woman, Amna draws inspiration from the UAE’s values of safety, peace, and cultural diversity. She lives each day with both freedom and responsibility, free to express herself and contribute, yet responsible for representing her nation’s values with dignity. This balance of openness and security has empowered her with confidence, influencing not only her public service but also her poetic voice. For Amna, literature and poetry are vital to preserving the soul of Emirati culture. They serve as mirrors of society, carriers of tradition, and bridges between generations. In a fast-changing world, she sees them as essential to ensuring that identity and heritage are not lost, but instead celebrated and passed forward with meaning. She also believes deeply in the ability of Emirati youth, especially women, to strike a remarkable balance between tradition and modernity. Grounded in their roots yet open to the future, they embody the harmony of progress without compromise. Her advice to the younger generation is simple yet profound: never place limits on yourself. She urges Emirati youth to embrace both intellect and heart, public service and creativity, responsibility and talent. For her, identity is not a rigid mold but a continuous journey, and every pursuit, whether in governance, art, or personal growth, adds depth to that journey. When asked how she wishes to be remembered, Amna resists the idea of a single title. She does not wish to be known only as a leader or a poet, but as someone who served her country with love and sincerity in every possible way. If there is one legacy she hopes to leave, it is that of an honest voice, a faithful vision, and a tireless dedication to her nation. Amna Al Adidi’s story is one of harmony between intellect and emotion, tradition and modernity, politics and poetry. She embodies the values of her heritage while looking forward with vision, offering both her words and her actions as contributions to the growth and spirit of the UAE.