Sports

David White & the Rise of DP WORLD ILT20 A New Era for Global Cricket By Rizwan Zulfiqar Bhutta Cricket has always been more than a sport. It is a language that connects cultures, a rhythm that pulses through stadiums, streets, and living rooms across continents. Yet in recent years, the format of Twenty20 has redefined that rhythm, infusing the traditional game with pace, spectacle, and accessibility. In this new era of global cricket, few figures have played as decisive a role in shaping its evolution as David White, the Chief Executive Officer of the DP World International League T20 (ILT20). Since its inception, the DP World ILT20 has grown into one of the most dynamic and ambitious T20 leagues on the global stage. White’s vision for the league extends far beyond the boundaries of a typical franchise tournament. His mission is to elevate the UAE as a world-class cricketing destination, while cultivating the next generation of Emirati talent. “The league was established with the central goal of developing and nurturing the UAE’s cricket talent,” White says, his conviction unmistakable. “The league is about growth, and we’ve already started to see results, with the UAE qualifying for and participating in the Asia Cup T20 tournament last month. That success reflects the deeper purpose behind ILT20.” Under White’s leadership, ILT20 has carved a unique niche in the crowded global cricket calendar. While the Indian Premier League and Big Bash League dominate the headlines in India and Australia, ILT20 brings something distinct to the table a fusion of elite competition, world-class hospitality, and the energy of a truly international hub. The UAE’s world-renowned infrastructure and its winter climate create the perfect setting for global cricket, where both players and fans can experience the sport at its best. “The DP World ILT20 has established itself as one of the leading franchise tournaments in the world,” White explains. “We have more than 100 top international players from around the globe. Combine that with the UAE’s unmatched tourism infrastructure and perfect playing conditions during the winter months, and you have a festival of cricket that attracts fans from every corner of the world.” Indeed, the league’s setting adds a layer of grandeur that few tournaments can match. The matches unfold across the UAE’s three iconic venues, Abu Dhabi, Dubai, and Sharjah, each bringing its own character and legacy. As millions of tourists converge on the Emirates during the season, the atmosphere inside the stadiums becomes electric, a blend of cultures united by one passion. Off the pitch, fan engagement and entertainment have become defining hallmarks of the league, with live performances, interactive zones, and family experiences that turn each game into a celebration. The UAE’s relationship with cricket is not new. Its legacy stretches back more than four decades, to when the first international cricket tournament was played in the region. Since then, the country has hosted T20 World Cups for both men and women, multiple Asia Cup events, and countless bilateral series featuring major cricketing nations. The DP World ILT20 builds upon that foundation, reinforcing the UAE’s position as a global hub for the sport. White views this as a natural progression. “The UAE has hosted some of the biggest cricket events in the world for over forty years. The ILT20 simply adds another layer to that legacy, bringing together some of the best franchises and players while helping solidify the UAE’s reputation as a center for world-class cricket.” Behind the glamour of any major sports league lies the engine that powers its growth broadcasting rights, sponsorships, and franchise investments. For ILT20, these partnerships are not just commercial pillars but long-term collaborations that sustain and expand the ecosystem. White understands their importance deeply. “Top sporting tournaments survive, grow, and prosper through broadcast rights, sponsorships, and franchise investments,” he says. “For a sporting event to sustain and thrive, all these aspects must coexist and reinforce one another.” Balancing the league’s entertainment value with the purity of the sport is another cornerstone of White’s approach. While the league embraces the vibrant energy of modern cricket, the lights, music, and festivities, White is unwavering in his belief that the sport itself must remain at the core. “The entertainment quotient is important, but cricket itself must always be the main product,” he affirms. “Our tournaments have produced thrilling matches and unforgettable performances, which have captured the imagination of fans around the world. And we’re able to deliver that because the UAE’s infrastructure is truly world-class  from pitches and outfields to facilities that rival the best venues globally.” That commitment to excellence has had ripple effects across the broader cricket economy. The DP World ILT20 has become a significant contributor not only to the sport’s financial ecosystem in the UAE but also internationally. The league’s player salaries rank among the highest in the world, attracting an impressive roster of international stars alongside local talent. “The ILT20 is one of the most sought-after events for players, officials, broadcasters, and professionals across the cricket industry,” White notes. “It’s a global stage that supports careers and provides a world-class spectacle for fans at home and abroad.” Perhaps the most inspiring dimension of ILT20 is its impact on Emirati and regional players. By sharing dressing rooms and training sessions with some of the best in the business, local cricketers gain invaluable exposure and experience. “The league is about development,” White says. “Our players get to learn directly from international coaches and stars, improving their skills, temperament, and professionalism. For many of them, it has been life-changing  not only in terms of financial rewards but also in terms of personal growth and confidence.” Already, the league has seen several young UAE players rise through the ranks and establish their names in professional cricket. White believes that in the years ahead, this influence will expand beyond the Emirates, extending opportunities to aspiring players from across the Gulf region. “We want ILT20 to be a platform for the entire region,” he says, “a catalyst for

A New Dawn for Women’s Cricket, India’s World Cup 2025 Triumph Redefines the Game in South Asia By Sudipa Roy When the final ball was bowled and India’s women lifted the World Cup trophy, it wasn’t merely a win,  it was the rewriting of the sport’s narrative. Under the floodlights, the cheers that rolled across the stadium weren’t only for a team that conquered the world; they were for every young girl across South Asia who finally saw herself reflected in that moment of triumph. For decades, women’s cricket has struggled to step out from the long shadow cast by the men’s game, often underfunded, underwatched, and undervalued. The story of dominance belonged mostly to two nations: England and Australia. They had the systems, visibility, and resources that few others could match. But with India’s victory, the script has changed,  the sport’s center of gravity has shifted eastward. This triumph is about far more than cricket; it’s about identity, visibility, and belief. India’s success sends a lucid message that women’s cricket can thrive beyond its traditional powerhouses. It has awakened a region that has always loved cricket but often hesitated to imagine women at the heart of it. Across South Asia, from the narrow lanes of Dhaka to the cricket fields of Lahore and the coastal towns of Colombo,  girls will now dream differently. They’ll recognize their own potential mirrored in the Indian team’s rise: that discipline and belief can overcome both social and geographic boundaries. Statistics tell their own story. Broadcasters reported record-breaking viewership, with over 150 million fans tuning in across South Asia, and social media engagement reaching unprecedented levels. Sponsors that once hesitated are now lining up to collaborate with women cricketers, seeing both social and commercial value in supporting the women’s game. As Smriti Mandhana said after the final, “This isn’t just our win,  it’s a victory for every girl who ever picked up a bat believing she could change something.” For years, women’s cricket in the region has battled for investment, airtime, and legitimacy. India’s win brings not just pride but proof,  proof that when women are given the same quality of training, facilities, and recognition as their male counterparts, they can compete and win at the highest levels. It’s a compelling argument for structural reform and the professionalization of women’s cricket across South Asia. Personally, I’m extremely elated that the women’s World Cup will finally be taken seriously, not as a symbolic event, but as a defining moment for the sport’s global future. It’s not just about trophies anymore; it’s about redefining opportunity and rewriting what ambition looks like for millions of young girls. The ripple effect is already visible. In schools, academies, and even small-town clubs, girls are signing up in record numbers. Coaches are adjusting programs, and cricket boards are taking notice. The conversation has shifted,  young athletes are no longer being called “female cricketers,” but simply “cricketers.” That subtle linguistic change signals a deeper cultural transformation. This moment also honors the generations of players who carried the sport quietly, often without reward or spotlight. Their perseverance laid the foundation for today’s triumph. And now, with the trophy in their hands, the Indian women have achieved something extraordinary, they’ve made the cricketing world look eastward, towards South Asia, as the new epicenter of the women’s game. As celebrations continue, one thing feels certain: this victory is not the end of a journey, but the beginning of an era,  an era defined not by gender or geography, but by passion, resilience, and the shared heartbeat of a billion fans. Somewhere, in a schoolyard in Karachi or a hillside town in Nepal, a young girl grips a bat for the first time,  because now, she truly believes she could be next.

Matt Bailey, Building a Sustainable Legacy with the Desert Vipers By Hafsa Qadeer In the sunlit arenas of Dubai, where the echo of cricket blends with the rhythm of innovation, a quiet revolution is taking shape. It’s not merely about bats and balls, nor the thrill of boundaries, it’s about purpose. At the heart of this transformation stands Matt Bailey, the Head of Strategy at Desert Vipers, a franchise redefining what it means to be a modern cricket team in an era where sport meets sustainability. “Cricket teams should stand for more than heroics on the pitch,” Bailey reflects. “We play such a meaningful role in people’s lives, it’s only natural we extend that to the planet as well.” Under his stewardship, the Desert Vipers have grown beyond the boundaries of cricket to embody a philosophy Bailey calls “playing with purpose for people and the planet.” It’s a movement that fuses performance with principle, proving that winning and doing good are not opposing forces, but two sides of the same ambition. Beyond the Boundary The Spirit of a Sustainable Team For Bailey, sustainability isn’t a slogan; it’s a blueprint. The Vipers are one of the few professional sports teams in the world to weave environmental consciousness directly into their operations, from the dressing room to the stands. “We’re an elite cricket franchise, and winning matches remains our top priority,” he explains. “But that doesn’t mean we can’t care about how we win.” Small changes have made a big impact. Players now use refillable bottles instead of single-use plastics, thanks to a collaboration with the Bluewater Group. The team’s kit, designed with PalmFit, is made entirely of recycled polyester, ensuring that sustainability threads through every layer of their identity. “The players love it,” Bailey says with a smile. “We worked hard to make sure it matched or exceeded the quality of what they’d wear elsewhere. It’s about showing that performance and purpose can coexist.” But sustainability for the Vipers also means fostering a healthier team culture. Their “Coffee Club”, an initiative led in partnership with RAW Coffee Company, brings players, families, and staff together every morning during the ILT20 season for coffee and conversation. No cricket talk, no pressure, just connection. “It’s a small ritual, but it builds something essential,” Bailey notes. “Community. When people feel respected and relaxed, they perform better. That’s the kind of environment we’re trying to create.” Dubai, A Home Beyond Borders The UAE’s cosmopolitan pulse has given the Desert Vipers a unique canvas to paint their story on. “It’s a privilege to call Dubai home,” Bailey says. “The diversity here mirrors the diversity of our team.” This year, the franchise welcomes players from Saudi Arabia and Kuwait, extending its reach deeper into the GCC. “It’s exciting,” Bailey adds. “We’re helping shape a regional cricket culture that feels inclusive and forward-looking.” But managing a team of different nationalities and languages isn’t without challenges. “We employ staff fluent in Urdu, for instance,” Bailey explains. “Clarity and connection are vital. Everyone must feel seen, understood, and aligned with our goals.” That alignment begins long before the first ball is bowled. “We send players detailed materials before they even arrive,” he says. “By the time they step on the field, they know exactly what it means to be a Viper, what we stand for, and why it matters.” Cricket Meets the Digital Age If sustainability defines the team’s soul, technology is shaping its future. Bailey believes that cricket fandom is already more digital than physical, and that’s not necessarily a bad thing. “Our biggest engagement comes from social media,” he explains. “But AI, fan NFTs, and virtual stadiums are transforming how supporters experience the game. The next generation won’t just watch cricket, they’ll live it digitally.” For Bailey, this evolution is a thrilling challenge. “Sports often become testing grounds for innovation,” he says. “At the Desert Vipers, we’re always open to new technologies that deepen connection and expand our reach.” That forward-thinking approach echoes through the team’s four guiding principles: High Performance, Innovation, Sustainability, and Social Responsibility. Together, they form the moral compass that keeps the franchise grounded as it navigates the changing tides of sport and technology. The Rise of Purpose-Driven Franchises In today’s sponsorship landscape, brands are no longer satisfied with mere exposure, they seek alignment. And the Desert Vipers, through their sustainability-first approach, have become a beacon for purposeful partnerships. “Winning is non-negotiable,” Bailey asserts. “But sustainability has opened new doors for us. It allows us to have different kinds of conversations with brands.” The team’s approach to corporate partnerships is refreshingly authentic. “We’re not here to preach sustainability,” he adds. “We’re here to practice it, and give brands a genuine platform to tell their own stories.” This intersection of purpose and profit, he believes, is reshaping modern sport. “Purpose marketing is growing because fans are smarter. They expect teams and brands to stand for something. Sports franchises have a powerful voice, and it’s our responsibility to use it well.” From IPL Lessons to ILT20 Leadership Having witnessed the birth of the Indian Premier League (IPL), a revolution that redefined cricket forever, Bailey recognizes familiar sparks in the DP World ILT20. “India had the perfect conditions for the IPL to explode,” he recalls. “Cricket, there isn’t just a sport, it’s an identity. The UAE, by contrast, requires us to work harder to capture attention. But that’s what makes it exciting.” The ILT20, now in its fourth season, has evolved rapidly. “Every year, it’s bigger and better,” Bailey says. “This season’s addition of players from Saudi Arabia and Kuwait marks a huge step forward. I expect to see Oman, Bahrain, and Qatar join in the future, making it a truly GCC-wide league.” That regional expansion, he believes, will set the ILT20 apart. “Each GCC nation brings its own energy and culture. Together, they can create something uniquely Middle Eastern, a cricket ecosystem unlike any other.” The UAE, A Bridge of Opportunity Few nations embody the word bridge quite like the UAE, connecting East and West, tradition and innovation, sport and sustainability. The Desert Vipers have woven

Tony Keyrouz, Driven by Passion, Defined by Purpose By Michelle Clark Some people admire beauty in motion, and then there are those who build it. Tony Keyrouz belongs firmly to the latter. His story is not just about cars or travel; it’s about how a lifelong fascination with craftsmanship, precision, and adventure can shape an entire way of living. Today, from his base in Dubai, Tony has become a name synonymous with the seamless blend of automotive artistry and luxury exploration, a reflection of how dreams, when paired with persistence, can evolve into something truly extraordinary. Tony’s passion began long before his audience knew his name. As a child, he spent countless hours in his father’s workshop, watching engines roar back to life beneath skilled hands. Those moments, filled with the smell of oil and the rhythm of metal, sparked something that never left him  a blend of curiosity, admiration, and wonder. That spark soon grew into a lifelong pursuit of perfection. Alongside his love for cars came a dream of seeing the world, and since moving to Dubai, that dream has become reality. The city’s opportunity and freedom have allowed him and his wife to explore the globe together, an experience Tony treasures deeply. Dubai, for Tony, has been more than a home; it has been a turning point. The city’s unrelenting pace and standard of excellence challenged him to refine his craft. “Dubai opened doors that didn’t exist in my home country,” he reflects. Through car shows, exhibitions, and the growing influence of social media, he built a community that resonated with his vision. Over the past seven years, his name has become part of the city’s dynamic car culture  a culture that celebrates both artistry and ambition. Through his work, Tony weaves together two powerful worlds: luxury travel and performance engineering. He believes that the story behind every car and every destination is part of a greater narrative  one that celebrates craftsmanship, adventure, and the pursuit of refined living. Each journey he takes, whether behind the wheel of a tuned machine or in the heart of an unfamiliar city, becomes a chapter in that ongoing story. His message to his followers is simple yet profound: anything is possible with focus, authenticity, and relentless effort. One of the moments that reshaped Tony’s relationship with driving came during a trip to England. There, he experienced the precision and discipline of professional track driving, an encounter that reignited his ambitions. What began as a passion evolved into a vocation.  It wasn’t just about speed or style anymore; it became about mastery, understanding the limits of both machine and driver, and then pushing beyond them. Even as the automotive world shifts toward electric and sustainable technologies, Tony sees promise rather than loss. His heart may still beat for petrol, but his respect for innovation runs deep. To him, the evolution of hybrid and electric vehicles represents expansion  a diversification of car culture rather than its end. The future, in his eyes, is inclusive, a space where heritage and technology coexist, enriching rather than replacing each other. Building a brand in Dubai, however, was far from effortless. Arriving in a new country with no network meant starting from the ground up. Communicating complex visions and earning trust required persistence and patience. Yet the very challenges that once seemed daunting became the foundation of his professionalism. Dubai’s expectations pushed him to refine his processes and elevate his work, shaping him into the creator he is today one known for quality, integrity, and attention to detail. The true turning point came when he sold his first completed project. That sale was more than a transaction; it was validation. It gave him confidence and responsibility, igniting a desire to push his standards even higher. From that moment, the energy shifted. Projects multiplied, feedback grew stronger, and his sense of purpose sharpened. Each milestone since has been a testament to that pivotal moment of belief. Looking ahead, Tony’s ambitions stretch beyond the garage and the skyline of Dubai. After conquering Mount Kilimanjaro, he is preparing for Everest  a personal and physical challenge that embodies his mindset: continuous growth through discipline. Alongside that, he is mapping new European destinations and planning motorsport events that his audience can experience alongside him, offering followers not just a glimpse into his world but the chance to be part of the adventure through exclusive access and shared experiences. When asked about his ultimate road trip, Tony describes an overland journey that spans Canada, Alaska, and Mexico  a route that captures scale, contrast, and raw beauty. For him, it symbolizes everything he believes in: slow exploration, meaningful discovery, and the kind of freedom only found on open roads where the horizon is endless and the journey itself becomes the destination. At the heart of Tony’s story lies a quiet but powerful message. He hopes his journey will inspire others to hold on to faith, to stay positive, and to work relentlessly toward their dreams. He believes that consistency and determination can turn impossibilities into realities. His path, though built on engines and travel, speaks universally  a reminder that success is not handed to anyone; it’s built one step, one risk, and one dream at a time. As the engines quiet and the roads stretch ahead, Tony Keyrouz continues to live by the philosophy that started it all: passion as a compass, craftsmanship as a language, and the open road as a canvas for endless possibility.

Beyond QualificationUAE Is Redefining Its Football Future Ahead of 2026 By Ruba al Sarahneh More than three decades after their first and only World Cup appearance in 1990, the United Arab Emirates continues to chase the dream of returning to football’s biggest stage. The journey toward the 2026 FIFA World Cup has become more than a qualification campaign it is a reflection of national ambition, strategic rebuilding, and the evolution of Emirati football identity. A New Era and Renewed Ambition With the expansion of the 2026 World Cup to 48 teams, Asia’s qualification landscape has changed dramatically. The continent now has eight direct qualification spots and an additional playoff berth, offering renewed hope to teams that once hovered at the edge of the world stage. For the UAE, this expansion has breathed new life into an old dream. The appointment of Romanian coach Cosmin Olăroiu marked a turning point. Known for his disciplined systems and pragmatic approach, Olăroiu has emphasized mental focus, tactical structure, and physical consistency. Under his guidance, the UAE has adopted a more balanced playing philosophy, one that values patience, collective movement, and intelligent transitions rather than relying solely on individual brilliance. While the path has not been without setbacks, the sense of direction has become clearer. The team’s style today reflects maturity less, emotional, more methodical, suggesting that Emirati football is learning to play the long game. Performance and Progress Throughout their qualification journey, the UAE has achieved a record that reflects steady progress. Their attack remains their biggest strength. With Fábio Lima and Ali Mabkhout leading the front line, the team continues to find creative solutions in the final third. Behind them, emerging talents like Harib Abdalla, Khalifa Al Hammadi, and Abdullah Ramadan bring youthful dynamism and hunger. Defensively, challenges remain particularly in set-piece organization and concentration during crucial moments. As sports analyst Bakhit Saad observed on Sharjah Sports TV, the UAE’s long-standing difficulties with defending set pieces have been a recurring issue, exposing tactical gaps that stronger teams exploit. Yet, the squad has shown greater tactical awareness in recent matches, a sign of the gradual progress taking place behind the scenes. More than the numbers, what stands out is the team’s evolving character. There is a noticeable improvement in communication, work rate, and on-field unity, small details that point to a more confident and mature footballing culture. Regional Context  A New Arab Football Era The current World Cup cycle has witnessed a historic milestone for Arab football. For the first time, seven Arab nations have earned their place on the global stage, a record that signals a collective rise in competitiveness and ambition across the Arab world. From Asia, Saudi Arabia, Qatar, and Jordan represent the region’s growing strength, while from Africa, Morocco, Tunisia, Algeria, and Egypt continue to uphold their legacies. Together, they embody a golden era for Arab football, one built on years of investment in youth academies, infrastructure, and coaching education. For the UAE, the motivation runs deeper. The national team’s pursuit of World Cup qualification is intertwined with the country’s broader vision for sports excellence. Football in the UAE has long been more than a game; it is a source of national pride, community spirit, and international identity. Each match played becomes a statement that Emirati football belongs in the global conversation and continues to evolve through patience, planning, and passion. The Human and Cultural Dimension Behind every campaign lies a wider story  one that extends beyond the pitch. In the UAE, the fan culture surrounding the national team has grown significantly. Whether in stadiums, fan zones, or online platforms, the connection between supporters and players remains heartfelt. Media coverage, too, reflects this evolving relationship. Sports networks and social platforms amplify every victory, analyze every setback, and sustain public engagement through lively debates and analysis. This ecosystem of fans, journalists, and analysts plays a vital role in maintaining the emotional heartbeat of the game ensuring that football continues to unite the country beyond club rivalries and regional lines. The sense of national identity that comes with wearing the UAE shirt is powerful. For players, it is about representing a nation that has invested deeply in its youth and continues to believe in their ability to compete with the best. For fans, it is a source of pride that transcends results  an ongoing narrative of effort, belief, and belonging. Strengths, Weaknesses, and Identity The UAE’s current squad embodies a blend of experience and renewal. Its strengths lie in technique, creativity, and tactical adaptability traits rooted in the domestic league’s development. The country’s continued investment in youth academies and coaching infrastructure is slowly bearing fruit, producing players with both technical finesse and professional discipline. Still, the team’s main challenge is mental resilience, the ability to sustain performance under pressure. The balance between ambition and composure often determines the outcome in crucial fixtures. In many ways, this is the heart of the UAE’s football journey: learning how to turn potential into consistent success. The Road Ahead The upcoming playoff phase will test everything the team has built discipline, chemistry, and belief. It is the kind of challenge that defines not only qualification hopes but also long-term identity. Whether they reach the World Cup or not, this campaign already represents progress. Compared to previous qualification cycles, the UAE now displays a more structured approach, a clearer tactical identity, and a deeper pool of young talent ready to carry the flag forward. What remains essential is consistency, maintaining the same hunger and humility beyond individual matches. For players and fans alike, the dream is no longer distant. The 2026 qualifiers have reignited belief that the UAE’s return to the world stage is not a matter of “if,” but “when.” Editorial Reflection From an editorial perspective, the UAE’s World Cup pursuit transcends sport itself. It mirrors the nation’s broader philosophy, a belief in growth through persistence and excellence through preparation. The story of this team is not defined by one campaign or one result; it is defined by evolution. The UAE’s football journey reminds us

Global Football Academies in the United Arab Emirates Building the Future of Football Excellence By Ruba al Sarahneh Over the past two decades, the United Arab Emirates has proudly emerged as a vibrant hub for global football academies, uniting international expertise with local passion. From FC Barcelona and Manchester City to Juventus, AC Milan, and Real Madrid, some of the world’s most iconic football clubs now call Dubai and Abu Dhabi their home away from home. These academies have become beacons of opportunity, bringing world-class training, advanced methodologies, and the dream of international success to thousands of young talents across the nation. A Vision of Global Collaboration The UAE’s strategic location, exceptional infrastructure, and growing enthusiasm for sports have made it a natural destination for global football expansion. Establishing academies in Dubai and Abu Dhabi enables leading European clubs to connect with a diverse, dynamic community while aligning perfectly with the UAE’s vision to become a global leader in sports development. Real Madrid’s academy proudly brings its “La Fábrica” philosophy to the Gulf, shaping hundreds of aspiring players with discipline, teamwork, and technical mastery. FC Barcelona’s celebrated “La Masia” methodology, which produced legends like Xavi, Iniesta, and Messi, now inspires young athletes in Dubai to think, train, and play like the world’s best. Each of these academies contributes to a larger story, one of growth, opportunity, and cultural exchange through the universal language of football. Empowering Young Talent At their heart, these academies are about opening doors. They introduce local and resident children to the same elite coaching, tactical education, and modern training methods that define Europe’s top leagues. From Manchester City’s focus on modern athleticism to Juventus’ emphasis on tactical awareness, young players in the UAE are developing with international standards in mind. Many promising Emirati talents have even been invited to train in Europe through exchange programs, creating exciting pathways for global exposure and personal growth. Such experiences nurture ambition and strengthen the bridge between the UAE and the world’s football capitals. Impressive Growth and Participation The numbers tell a remarkable story. The UAE now hosts academies from FC Barcelona, Manchester City, Juventus, AC Milan, Real Madrid, and LaLiga, among others. Dubai alone is home to more than 11 international football academies, highlighting the country’s commitment to youth development. The Juventus Academy, for instance, trains over 1,500 players every year across multiple locations in Dubai and Sharjah. The LaLiga Academy UAE reached a record of 1,000 registered players in 2022, showcasing growing enthusiasm for structured football education. And the Dubai Open Football Academies Championship 2025, featuring 12,000 young players from 600 teams, stands as a testament to how deeply football has taken root in the Emirates. A Model for Youth Development While global comparisons highlight different approaches, the UAE’s model stands out for its inclusive and forward-thinking nature. Qatar’s Aspire Academy and Saudi Arabia’s grassroots initiatives offer lessons in structured growth, but the UAE’s approach uniquely combines international expertise with a multicultural, community-driven environment. Here, every child, Emirati or expatriate finds an opportunity to learn, grow, and compete at high levels, making the UAE a true melting pot of football innovation and collaboration. Beyond the Game: Building Character and Community For many families, enrolling their children in football academies is about much more than sport. It’s about developing discipline, teamwork, respect, and leadership—values that extend far beyond the pitch. These programs also promote healthy lifestyles, friendship, and cultural understanding, reinforcing football’s power as a tool for unity and education. Parents across the UAE increasingly recognize the importance of structured sports programs, not only for potential careers but for shaping confident, balanced, and socially responsible young individuals. Elevating Grassroots Football There’s no denying the profound impact these academies have had on grassroots football in the Emirates. By introducing advanced coaching philosophies and training standards, they have significantly elevated the technical and tactical level of young players. Many local coaches and clubs have also benefited from knowledge exchange and partnerships, ensuring that the benefits reach the broader football ecosystem. A Bright Future for Emirati Football The UAE’s journey in football development is one of determination, collaboration, and vision. The presence of global academies is already bearing fruit—raising the level of competition, nurturing homegrown potential, and positioning the nation as a future exporter of talent. With continued investment in youth programs, integration with local clubs, and unwavering support from families and communities, it is only a matter of time before a young player from a UAE-based academy shines on the international stage. The UAE’s Winning Goal The arrival of Real Madrid, Barcelona, Manchester City, Juventus, and others in the UAE is more than a branding milestone. It’s a statement of confidence in the nation’s sporting future. These academies symbolize progress, opportunity, and unity through the beautiful game. The UAE is not just hosting football academies, it’s building the foundation for a new generation of champions. From the training fields of Dubai to the stadiums of tomorrow, the spirit of ambition, excellence, and teamwork continues to define the nation’s journey toward football greatness.

UAE Pro League 2025/26 Who’s Rising, Who’s Struggling, and What to Expect By Ruba Al Sarahneh As the 2025/26 UAE Pro League season kicks off, the spotlight is once again on the 14 clubs preparing for what promises to be a demanding and unpredictable campaign. For casual followers, the league can be tricky to follow, with new signings, managerial shifts, and varying team ambitions shaping the competition. This preview breaks down each team’s early form, strengths, and vulnerabilities, giving fans a clearer sense of where the excitement, drama, and pressure points are likely to unfold this season. TITLE CONTENDERS Shabab Al-Ahli The reigning champions remain the team to beat. With Sardar Azmoun leading a strong attack and plenty of depth across the pitch, Shabab Al-Ahli looks sharp again. Their attacking play is creative and fluid, but as always, defensive focus in big games will decide how far they can go in defending their crown. Al Ain The most successful club in UAE football history has started brightly under Vladimir Ivic. Their forward line is firing, and Soufiane Rahimi remains a constant threat. Yet, defensive lapses and adapting to managerial change will be their biggest challenges. If they stay consistent, they’ll be right in the title mix. Al Nasr Built on defensive organization, Al Nasr has started with discipline and control. Their back line looks rock solid, and they’ve yet to concede against weaker sides. The real test will be whether they can handle pressing teams that disrupt their rhythm — if they can, they’re genuine contenders. Al Wasl With one of the most expensive squads in the league, Al Wasl has the firepower to challenge for the top. They can score goals with ease, but defensive instability has already been exposed. If they can strike the right balance, they have the quality to push Al Ain and Shabab Al-Ahli all the way. CHASING THE TOP FOUR Al Wahda Al Wahda looks balanced across midfield and defense, but a lack of finishing power has held them back from maximum points. If their forwards find their shooting boots, they could easily turn into dark horses for the title race. Sharjah A dangerous side going forward, but defensive mistakes have cost them points early. Their ability to tighten up at the back will determine whether they hover around mid-table or push higher into contention. Al Jazira With big names like Nabil Fekir pulling the strings, Al Jazira has the talent to trouble any opponent. The challenge lies in cutting out defensive errors and maintaining focus — consistency has long been their Achilles’ heel. MID-TABLE BATTLERS Khor Fakkan Entertaining but unpredictable, Khor Fakkan has shown attacking promise but remains leaky at the back. Expect high-scoring matches — both for and against. Al Bataeh Capable of upsets but lacking structure, Al Bataeh will need to organize both its defense and midfield if it wants to stay clear of trouble. Ittihad Kalba Solid defensively but short on goals, Kalba has struggled to turn games in its favor. Without more firepower up front, they may slip down the table. Al Dhafra Competitive but inconsistent, Al Dhafra looks evenly balanced between scoring and conceding. To push up the table, they’ll need sharper finishing and stronger defensive resolve. IN THE DANGER ZONE Dibba With two losses and six goals conceded in their first outings, Dibba’s defense has been torn apart too easily. Unless they tighten up quickly, they’ll be locked in a relegation fight. Baniyas Two straight defeats without scoring have put Baniyas in early trouble. Weak up front and shaky at the back, urgent improvements are needed to escape the drop zone. Ajman Like Baniyas, Ajman has yet to find the net and already looks under pressure. Both ends of the pitch require reinforcement if they want to avoid a long, difficult season. The early rounds of the 2025/26 UAE Pro League have already given us a glimpse of what lies ahead: a fierce title race at the top, unpredictable mid-table swings, and an intense relegation battle brewing at the bottom. Shabab Al-Ahli and Al Ain look set to lead the charge, while Al Nasr and Al Wasl won’t be far behind. Yet, as always in Emirati football, surprises are certain. Whether it’s a smaller side upsetting a giant or a star signing lifting their team into contention, fans can expect a season full of goals, drama, and storylines that stretch well beyond the scoreline.

Al Ain A Title Contender with Purpose By Ruba Al Sarahneh Few teams in Emirati football carry the same weight of expectation as Al Ain, and once again, they’ve stepped into the new season looking every bit like genuine title challengers. Two matches in, two wins secured, and five goals already scored — the Garden City club has wasted no time in reminding rivals of their pedigree. What’s striking about Al Ain’s early form isn’t just the points on the board, but the way they’ve gone about their business. The team looks composed, cohesive, and dangerous in attack, while still keeping enough defensive shape to manage games effectively. A Team Built on Balance This season’s Al Ain side feels like a carefully blended recipe of experience and new energy. Veteran Emirati players anchor the team with leadership and discipline, while the club’s foreign imports add pace, flair, and technical quality. In midfield, they control possession with authority, slowing the game down when needed but also springing forward with sharp, quick transitions. That balance is what makes them so difficult to play against. Key Figures Driving Success Up front, Al Ain has multiple attacking threats who can hurt opponents in different ways — speed on the wings, creativity in tight spaces, and the kind of finishing that punishes even half-chances. Their scoring record so far speaks for itself. At the back, the defense has shown resilience, though moments of hesitation against counter-attacks hint at a weakness that top opponents may try to exploit later in the campaign. Tactical Flexibility Credit must also go to the coaching staff. Under Vladimir Ivic, Al Ain has embraced a flexible style of play. They press high when they sense vulnerability, but also have the patience to sit back and wait for the right moment to strike. This tactical adaptability not only keeps opponents guessing but also gives the team an edge in matches where small details decide the outcome. Strengths and Vulnerabilities Al Ain’s biggest strength is their chemistry — the sense that players know their roles and trust one another. Add to that a deep bench with attacking options, and they look well-prepared for the demands of a long season. The main concern, however, is defensive focus. Against sides that attack with speed and structure, cracks have appeared, and if not addressed, those lapses could cost them crucial points. Still, the message from their opening games is loud and clear: Al Ain means business. With their momentum, quality, and tactical maturity, they’ll be hard to stop in the race for silverware. Their next big test comes against Al Wasl, who sit mid-table after a mixed start. On paper, Al Ain are the favorites, but Al Wasl’s attacking ability could make it a tricky fixture. For the Garden City faithful, though, hopes are high that the purple wave keeps rolling, and that this season ends with another championship to celebrate.

From Riyadh to the World New Kits of Al-Hilal Celebrate Saudi Heritage with Puma By Alhanouf Mohammed Alrowaili Al-Hilal Saudi Club Shines in a New Look Inspired by the Authentic Najdi Heritage of the Kingdom of Saudi Arabia. PUMA Middle East has officially launched Al-Hilal Saudi Club’s official kits for the 2025/26 season (home and away), celebrating a shared legacy of victories, passion, and pride in Saudi identity, history, and tradition.  The kits have been meticulously designed with intricate details to honor the Kingdom’s rich heritage, reflecting the unique spirit of Al-Hilal Football Club, the most successful club in both Asia and Saudi Arabia, with 70 titles to its name. This is a testament to the club’s long-standing legacy and strength on the pitch since its founding in 1957. These carefully crafted kits are inspired by Al-Hilal’s storied history filled with triumphs and undying passion, as well as the diverse geography and cultural heritage of Saudi Arabia. Each piece reflects the distinctive essence of Al-Hilal, the leader of Asian clubs and the most decorated team in the Kingdom.  The club recently completed a remarkable journey in the Club World Cup with standout performances, reaching the quarterfinals of the tournament’s largest edition. The kits also symbolize Al-Hilal’s deep connection with its loyal fanbase, known as Al-Quwwa or The Blue Wave. The home kit draws inspiration from the heart of Riyadh and the traditional Najdi mud architecture. It links the club’s present to its beginnings at its original headquarters, a place that remains a source of pride for the club and its fans. From those beginnings, Al-Hilal grew into a continental icon and global name, constantly working toward its strategic goals of international expansion and strengthening its global fanbase.  The away kit, on the other hand, is inspired by the moon and its poetic journey. It represents Al-Hilal’s ever-evolving path, a design that embodies the club’s name and aligns with PUMA’s storytelling-driven design philosophy. This new launch follows the massive success of the previous Al-Hilal kits worn during their impressive participation in the FIFA Club World Cup 2025. The kits ranked among the best-selling products in PUMA stores worldwide, achieving record-breaking numbers that paralleled the team’s remarkable performance on the field. Al-Hilal has always been and will continue to be a strong national symbol, competing at the highest levels and proving its worth time and again.  The club has long been a symbol for the people of Saudi Arabia and has now become a global emblem for millions of fans around the world. For his part, Al-Hilal Club’s CEO, Steve Calzada, expressed pride in the continued collaboration with PUMA, stating: “Our work with PUMA in designing the kits allows us to share our history and heritage on a global scale. The Club World Cup was a clear example beyond the results where we represented the Kingdom with kits that achieved unprecedented success. “We hope these new kits will receive the same warm welcome from our incredible fans.” Johan Kuhlo, General Manager of PUMA Middle East, added: “As pioneers in Asia, we take pride in our global growth while staying rooted in our origins. “Our partnership with Al-Hilal enables us to tell authentic Saudi stories through design bringing together sports and culture on the global stage.” Al-Hilal’s 2025/26 season kits (home and away) will be available at PUMA stores, on PUMA.com, in the club’s official stores, Blue Store, and with selected official partners across the region.